Social Commerce

People in social groups drive commerce, whether it be cars, blue jeans or a particular brand of hot dog.  People "buy in" literally with their wallets - and figuratively with their opinions and behaviors.

What we do is no different.  We drive commerce by earning people's trust and influencing opinions. We provide information and act as a guide.  In this process, we talk about aggregating and leveraging resources through a group of people with a common purpose.  This purpose is greater financial security.  All this makes sense to us.

Here's the thing... not everyone will be enticed by our offer. Our job is to find and appeal to people who are hungry for change... not everyone is.  In our world, most people are stuck in the status quo and are not "hungry" (enough) to change.

Ultimately, your success is predicated on your ability to understand the social nature of our business and "frame" what we do as:

1. Education
2. Helping people with an aspiration [to achieve and have more] decide to participate with us.

In the context of a social group, people consciously and rationally choose to participate in and contribute to a cause that is larger than themselves, and at the same time in themselves.  In our case, "the cause" is their own financial well-being, made possible by being involved with and supporting the larger community that makes it all take place.

This defines Social Commerce.  It defines Affinity Marketing.  It defines Referral and Word-of-Mouth Marketing.  Ultimately, the strength of your business is predicated by the strength of what binds the people in your business.  These metrics are their commitment and their loyalty and these two factors are a function of their success - monetarily, in regard to status and leadership and their knowledge they are making a difference in others' lives.

A Way to Make Money

This post is about simplicity.

Recently, I found myself talking with a 20-year old guy about his future... whether he had a resume... and his frustration with being overlooked at his job for "promotions".  The conversation migrated to what I do for extra money and I found myself talking about our Community, getting into the "weeds" about "how" we make money... about the industry... about the products...

In retrospect, I would have been much better off if I just kept it to, "It's a way to make money".  Then I should have said, if you want to know more, go to this website, then if you have any interest in learning more, send me an email at ______.

We have many, many websites to point people to - depending on the person we are talking to.  Then, "our system" is to have a Gmail autoresponder message set up that provides information in detail and they have this within 60-90 seconds.

That's it.  Keep it simple.  Don't oversell.  Let the system(s) do the work.  Especially if you are "new", the last thing you want to find yourself doing is defending... by providing too much information to someone who is naturally curious and typically skeptical.  The problem is you do not yet have "the marbles out of your mouth" to concisely convey the power of what we do and you will end up talking past and confusing what is really a simple proposition.

We offer people a way to make money.

Construction

We build things.  On the hub, we build groups of people who share a common interest of greater financial security.  In the spokes, we build other things.

We build knowledge and skills which builds self-esteem and self-confidence.  Along with this, we build hope and optimism that people can live a better future by simply participating in a Community Group that exists to steer people in a common direction.

We aspire to the good and noble in constructing the elements that form our whole. This whole has every potential to elevate individual lives beyond their current circumstance.  Daily, we lead people to a window and invite them to look outside at a new world of possibility. This cycle simply repeats itself.

We build a passion for helping others - with success begetting success - as we grow personally and collectively - as a Community.

And, in the manner we approach what we do, we build trust because without trust, none of the rest matters.

Agreement

One way to look at what we do is simply to get people to agree with us.

We have a proposition that involves two components.

1. People work together to leverage money in the context of a Community that is "ours" and something we choose to be a part of.
2. Our foundation is a learning environment where we share knowledge and resources. 

Members of our Community are inherently inter-dependent and literally support each other with their ongoing financial participation - all equally, in a "parallel economy to our jobs".  This involves a commitment and responsibility that we all agree to.

Our tagline is also our mission statement, "We organize knowledge, people and money for everyone's benefit."   Our goal is to be as simple and straightforward as we can be in describing who we are and what we do.  At the same time, we never want to shy away from the fact in agreeing to participate, each member has a responsibility to grow.

Inherent in this growth, you create value.  You learn new things you will be able to pass along.  And, you will be paid in direct proportion to the level of value you create.

These are some of the basic ground rules for what we do.  Our job is to find people who understand and agree to a mature sense of purpose in helping elevate lives by inviting people to participate with us.

Agree?

Close Your Eyes, then You Won't See

Preface:  This title is loosely borrowed from the Bonnie Raitt song, "I Can't Make You Love Me".  I listen to music when I write for both entertainment and inspiration.

Here is what I believe.  Most people are complacent and "satisfied" with their lives, even those who struggle and complain, those who are frustrated with life to wit's end... however, at the same time, the metaphor for the title of this post is that they are living with their eyes closed.  This is the reality we confront in "finding" people to work with... to "join" our business... and who show the initiative to elevate themselves from the drudgery of a job.

For whatever reason, they simply won't see that options do exist.  What we offer is simply one... and even though what we do is solid and credible, many may have a look, but stay frozen with their eyes closed.  Why is that?

The broadest stroke I can paint to answer this is HABITS. It is about being creatures of the "same old, same old".  It is about not living with or wanting to endure the discomfort of change.  This is the biggest reason people stay "stuck".  It is resistance to change and disrupting the status quo - and consciously or subconsciously not wanting to let go of a living a life that is familiar and predictable.

So, they pack their lunch in the morning and go do it again.  If eyes not closed, then it may be more apt to say they are sleepwalking through their lives... seemingly conscious, but nonetheless "living the dream" that never confronts the reality of barely scraping by - and doing something about it.

Sad, really.

Decisions

Making decisions can be gut-wrenching.  This is especially true if risks are involved.  However, the right decision can change your life and your family's future forever.  So... how do you decide?

One of the core statements of our Community is, "Give us 10% or your trust, we will attempt to earn the other 90%".  The thing is, trust is developed over time and through information gathering.  Therefore, we give wide berth to peoples' process in evaluating and integrating new information and judging it on its merits.  The last thing we want is to be perceived as wham-bam closers.  The final result (the ultimate goal of what we do) is a lifelong business partnership.  This is far too important for a"quick hustle".

We actively seek thoughtful, careful, measured people, not quick-hit artists.  Our orientation is culture-based and ascribing to values and norms.  Primary among these is respecting peoples' process to question - and to eliminate ambiguity about whether what we do is plausible and viable (for them).  We encourage learning at every step, both before and after joining.  Learning and decisions take time.  This is as it should be.

If you spend any time on this blog delving into the posts, you will find other references to "decisions are a function of information". [ d=(f)i  ]  Our role is to invite people to have a look at what we do and then provide information for them to evaluate.  We help people make decisions that are in their best interest, as a consultant and advisor - not as a closer looking to make the next buck.

Each individuals' circumstances and process is different.  Some will "see it" and jump in immediately.  Some take days and weeks to wrap their head around it.  Some never give the serious consideration (we think) it deserves and do nothing as a result.

It's all good.  That is what we do.  Invite and educate.  Some will get involved.  Some won't.  The "job" of what we do is to expose as many people as we can so they can make an informed decision about whether what we do has any merit and will fit with their character and lifestyle.

It roughly goes like this:  Expose.  Educate.  Engage.  Enroll.  Educate (more).  Earn.

The Daily Crisis of, "Can't Afford It"

I was in the grocery store recently.  There were two young kids with their mom.  The boy was about 7, the girl 4 or so.  Like most kids in the checkout line, they were wide-eyed and grabbing candy bars.  Even before they could ask, the Mom said, "Put it back, we can't afford it".  With a sunken whimper, they complied and that was that.

For me, I just stood as a stoic observer, but inside I was crushed for the kids.  They were just doing what kids do... testing limits and "going for it".  But, the thud of the Mom's authority struck me.  Their budget obviously could not withstand a frivolous candy purchase.  She didn't say, "Not this time" (or) "No, we got candy last time..."  It was like, shut 'em down, drop a rock on their head finality - and they knew there was no sense in arguing.  They were being trained to "not afford it".

This simple example is how many people live... on the edge and barely making it.  A $2 make-or-break proposition that sucks the life out of things.  It is the daily wearing down of peoples' souls because the money simply does not exist to buy $2 worth of happiness.  It is chronically being in crisis - day after day, month after month.  It is the definition of being stuck, frustrated and miserable... and a candy bar is just one little example of the millions of ways this can play out.

We simply offer an option.  A different, additional path to consider.

To have the tact and empathy to approach this Mom - and invite her to have a look at what we do and explain how we can help is just one little moment that may never avail itself again.  This was a woulda', shoulda', coulda' moment for me.  I didn't say anything to this Mom, this time.

These moments exist every day.  Our role is to ask for permission and invite them to evaluate something that may be able to help them.  In doing so, we potentially elevate peoples' lives.  You never know, unless you speak - you act.

Technology and Humanity

There is a saying in the online marketing space that "the money is in your list".  The assumption is that the bigger your "database" of names is, the bigger pond you have to go fishing in.  It follows that then the more likely you will be able to make money as a function of large numbers.  Then, let autoresponders reach out to people with the latest and greatest offer.  This is not our model.  A large email or subscriber list is one way to go about things, especially for affiliate marketers selling other people's stuff.  However, what we do is more focused on quality than quantity.

Said differently, our focus is on humanity.  We strive to build deep and long-lasting relationships... not to interact with "names" on a list and see if the flavor-of-the-day might appeal to them.  Please do not misunderstand, there is value in a large list, but it is not where anyone starts... and therefore telling people to have (or get) a list is fundamentally bad advice as a place to start.  Obviously, the "large list" crowd would disagree.

Our model requires only 40-50 people who are fully participating to replace most middle-class incomes, and these 40-50 are built in a group, by the group.  It is uncannily smart.

This is not a technology-driven large list.  This is a drop in the bucket list that is driven by trust and reciprocal best-interests.  Humanity is what drives our business.  It is about helping people elevate beyond their current circumstances.  It is about hope anchored to pragmatism.  It is about bright futures being tied to daily disciplines.

Ultimately, it is about being genuine and real with people in terms of what is required and expected if one is to achieve success.  This is the practical, human thing to do.

Major in Your Life

OK.  This is a college (or education) analogy.  If you go to school, you are expected to learn things.  On these things, you get tested and get a grade.  Some people are honors students, some do the minimum and squeak by with C's and some fail.

Owning a business is really no different.  The premise here is that you can choose to go to school to learn and apply new things, or you can choose to do the minimum (or nothing) and let the status quo be "your life".  Note that the word "choose" is in both statements.

Now, taking this one more step, the tuition you pay (in real dollars) is next to nothing compared to a conventional college... and the education is essentially free.  What you are paying for with what we do is access to a platform that aggregates and tracks people and money.  There are literally thousands of these platforms.

The differentiator, the value proposition of what we offer is the culture and community that surrounds the money vehicle(s).  It is about norms and standards.  It is about shared values and expectations.  It is about time-defined (daily, weekly, monthly) disciplines.  But leave no doubt, it is all about EDUCATION and becoming competent, otherwise, the money does not really matter because the likelihood is that you will not make any.

This is no different than becoming an Accountant, Engineer, or any other Professional.  You need to learn things and then apply what you have learned on a consistent basis.  Said differently, you need to go to work every day.

Major in your life.  Elevate your circumstances.  Choose to change.  Embrace the saying, "If it is to be, it is up to me".

You are not alone.  We are here to help.  If you need help, ask for it, no different than office hours with a Professor.  When you graduate, you will have earned your "degree" in Life Transformation.

Resources and the 24 Hour Work Day

Ours is not a "normal" business unless you consider working around-the-clock as normal.  We teach and preach personal branding, establishing credibility and being of value to others and the marketplace.  This cannot be done in the absence of resources that enable people getting to know who you are and how you (we) think.

Once you establish a core set of resources (a bio page, an email auto response, a social media presence) these will "work for you" around-the-clock.  But, here's the deal:  they do not just appear.  They need to be created, worked on, and refined.  This is just part of the equation for developing into a business that has "legs" for the long-term.

If the person you are working with is not "engaged" in creating resources, you are being under-served.  If anyone has been involved with our Community for more than 30 days and does not have a rough bio page that they can refer others to... their head is simply not in-the-game.  As well, you need to be looking yourself in the mirror on this one.

You are your business.  People will join YOU.  The "deal" you represent (that is the financial vehicle enabling the exchange of money) is not your business.  The community and relationships you build is your business.  Without people who are engaged with and agree about core beliefs and values, there is no long-term business, but just a quick flip, buck-making exercise.

Your goal should be to build something that lasts.  Something that lasts needs to be built on a strong foundation.  The cornerstone of that foundation is YOU.  Resources that work around-the-clock for you is a simple fact of life for a successful home business owner.

Our Community exists to assist and support in making it all happen.

Make an Impact. Make an Income.

Mission and money.  Hmmm...  What if the mission is money?  Can making money be a stand-alone mission of an organization?  Money, almost universally, is something that just about everyone says they could use more of, right?  So, what if the core "mission" of an entity is boldly stated, "we exist to make money (for ourselves and for each other) - independent of the product or service that "legitimizes" the exchange and flow of it.

Well... that is pretty much what we do.  However, in doing so - the more important aspect is (more to the point) of the "impact" creating a new source of income has on peoples' lives.

Call it what you will: transformation, renewal, metamorphosis...  What we do does change lives.  Some engage, learn and apply themselves (then) get into profit... then scale their profits.  Some stick their toe in and then for whatever reason choose not to engage.

You will know you are "making it" when you feel you are having an impact.  The money will be there.  It an inherent part of the equation.  Let your goal be to help people and impact peoples' lives.  The money will take care of itself.

The Hot Dog: A Metaphor

We teach the skills to make money to people who want and need more money.  So, what does this have to do with hot dogs?  Well... not everyone likes hot dogs.  But let me ask, is there anyone who does not need or want more money?

We enlist people and encourage them to adopt a common (our) strategy.  We all agree that the "path we take" is sound and well-reasoned.  We choose to be inter-dependent and create a resource by contributing to and participating in that resource.   Some will agree and join with us on our journey.  Some won't give us "the time of day".

Likewise, not all people choose to eat hot dogs.  Some frankly, are grossed out by them.  Not all things appeal to everyone.  Essentially, there is a "finite universe" of hot dog eaters... as there is Ford Taurus buyers or Wrangler Jean wearers.  Not everyone goes to the movies or has season tickets to a pro sports team...  In each case, movies continue to be made, jeans and cars are manufactured and pro sports are not going anywhere... we could cite examples of "consumer behavior" until the cows come home.

So, one of the "raps" on what we do is that at some point, there will be no more people to "sell to".  And, at that point, these "schemes" we market all eventually fall apart.

My point in response to this is that a garden not tended will be overgrown by weeds and choke out the tomatoes and cucumbers.  No business will survive thinking you can set it and forget it.  Any business requires ongoing care and effort (tending).  And, as long as there is consistent effort applied long-term, there is no reason to believe that what we do is a "pyramid doomed to failure".  This is poppycock.  It is like saying hot dogs should no longer be manufactured because at some point, we will have reached the last hot dog eater.  The argument is silly.

People will evaluate a sober proposal and judge it on its merits.  We are proof of this.  To be discouraged by the myth that one day we will run out of people to talk to is simply that - a myth.

We are a Community that has consciously chosen band together and create our "own economy" by sharing a common strategy.  It will not resonate with everyone.  But then, just like the point being made here...

Not everyone likes hot dogs.  Not everyone eats hot dogs.

Not everyone will want to do what we do to earn extra income.  There are plenty of people who will and this "resource" keeps replenishing itself in cycle after cycle of school bills and graduations, job loss, childbirth, new homes and cars... in all these cases, people need more money than they had yesterday... therefore a new "candidate" for what we offer.

Our job is to simply get information in front of them to evaluate.

Live Compassionately

There is an old adage of the empty vessel.  From afar, it looks fine.  It floats.  It is doing all the things that vessels do... but as you get closer and finally board, you find nothing there.

You don't want to be that boat.  Live compassionately, with empathy and generosity of spirit.  There are plenty of hucksters and charlatans in this world.  We need to be at our best and firmly perceived at the opposite end of the continuum from the cons and quick flippers.  This is only possible if you are compassionate in your approach to others - in valuing their needs, understanding their circumstances and helping them understand your goal is to help them.

We talk a lot about moral posture.  This includes caring about what we do as a mission, not just a "biz opp".  If you are not invested emotionally, you will be smoked out as one who is disingenuous.  Being honest in all you do builds credibility.  It speaks to your integrity.

Many people in this world are hurting - their lives are a vicious circle of psychic pain from financial strain.  Our delicate role is to cajole people into understanding that what we do is a viable option -  to alleviate stress, not add to it.  Some will see it.  Most won't.  This is just the reality of large numbers.

As you grow into and choose to wear our Community's mantle of goodness, I encourage you to think as Physicians do, i.e. ''do no harm".  People do not need us complicating their already complicated lives.  We want to be perceived as a huge breath of fresh air due to our candor and empathy.  We are a positive force in the world and you are an Ambassador sharing a viable alternative for people to consider.

Live compassionately.  It will serve you well.

Helplessly Hoping

Helplessly Hoping.  Not much as a life strategy, would you agree?  I was in a store the other day and heard a guy with all due earnest optimism say that his time to hit the lottery had to be near.  Again... hanging one's sense of optimism on the lottery... go figure.

As many of my generation know, Helplessly Hoping is a Crosby, Stills, Nash & Young song.  If you will allow me to borrow randomly from the song, one line of the lyrics is, "confusion has its cost".  Frankly, I am not certain whether it is confusion, lack of knowledge, lack of trust... but I am certain that there is a lack of something inherent in people not taking charge of their financial destiny.

Confusion presupposes that are different aspects to be confused over, right?  As I think about it, it may be more apt to say "ignorance has its cost".  This is not meant in a negative way.  This is simply to say lack of knowledge about any subject can be costly.

As marketers, our job is to educate.  As mentors, our job is to educate.  As people who have a responsibility to "raise people up", our job is to educate.  This is the foundation (and the reason for) calling ourselves a Learning Community.

We need to inspire people beyond helplessly hoping in real terms that are actionable and achievable.

That's what we do.  That's who we are.  And, at the end of the day, we get paid to do so.

A Core Offer

This applies to people starting a home business who do not have a group of people with whom they are currently working.  If this describes you, please read on.

Everyone needs an anchor - a home base - a primary program.

This has to be what you build your brand on - what you are known for - and what you unflinchingly support as your foundation.  It is what you "lead" with to new prospects who are considering joining you.  We recommend strongly that it is not "this or that"... but it is ONE THING that defines who you are, what you do, why you promote it - and is the expectation for anyone who joins you that this program is what your business and community are built upon - at its core.

This is not to say that in time you can not add things to your earning portfolio.  It is simply to say that "out of the gate" you are consistent with your primary offer when engaging new people.

Obviously, you do not need to follow this advice, however, if you are looking to build a long-term, stable and prosperous business, it must be built on a stable foundation.

This stable foundation is your initial, primary offer that everyone in your community adopts and embraces equally and who have the ability advocate for it making sense as a great place to start.

Iterations

So, what does iteration mean?  One definition could be doing something over and over until you get it right.  Another could be successive approximations.  Another could be the process of continual improvement or refinement.

A part of what we teach is to have an "About Me" website.  This is a brief bio that enables people to get to know your story.  It is the beginning of building your brand as someone worthy of trust and being followed.  For some, this is a difficult task.  Understood.

Here's the thing.  It does not need to be perfect.  As you refine it over time... it inherently evolves.  This is a work-in-progress.  Remember, you are "paid" in direct proportion to the value you offer.  If you have a weak bio, your earnings are a reflection.  This is the same as not having the skills to teach... but if you never set up the tools to use, you will never be able to teach someone else how to use them.

The point is this:  start somewhere.  Make the effort.  In all areas of your business, you will not have "arrived" on day one, but it will take constant tweaking to improve.  This is the reality... and most people do not have the persistence to stick with themselves if they don't see immediate results.

Effort equals results.  There is no mystery here.  There is no guessing.  Everything is a matter of competence.  You become competent by engaging in iteration after iteration after iteration... until you are confident that what you have produced is the best you can make it.

At that point, your money "issues" should be in the rearview mirror.

What Would You Do to Save Yourself?

I once worked with a guy in a retail environment.  He was about 40, had 6 kids... was articulate, knew his job and was good at what he did.  At the same time, he was literally drowning in frustration and hated what he did.

Although he uses computers all day every day at work, he defined himself as a computer illiterate outside of the confines of the tools we used.  I always found this irony interesting.

I have a pretty strict guideline of not mixing my home business with those whom I associate with on a daily basis.  Nonetheless, when I have written different pieces for this series, I have naturally mentioned some of them to him.  His lack of interest has always puzzled me.

This brings me to the question of this title.  "What would you do to save yourself?"  I mention my co-worker simply because I think he represents many people who hate their lives and what they are obligated to do (go to a job they hate) in order to meet their bills.  It is the classic definition of being "stuck".  Every day... year after year.

So let me ask you:  what would you do?  Our business requires a bit of risk of time and money... followed by doing things on a daily basis to effect an outcome.  x=y.  Do the things, get the outcome.  It is not quite that linear at first, but ultimately with time, it is.

Save yourself.  It doesn't need to be with what we do.  Simply commit to doing something to save yourself... from the lack of money... from the frustration of having a job you hate... from all of the choices you need to make because you can't afford it...

What we do is just one option.  The key is to find your "side thing" and make it happen.  One of the articles I shared with my co-worker was, "You Can't Out-Earn Your Self Image".  As long as you continue to define yourself as an hourly wage worker and see (or seek) no other alternatives, you will remain stuck.

So, let me ask again, "What Would You Do to Save Yourself?"

Difference Makers

Do this exercise.  Put yourself on your death bed.  Let's assume you have lived a long life.  Will it be important to you to have made a difference?  How will that be defined?  Will you have had a positive impact on the world, or did you simply and complacently exist; conforming to what was "normal" and expected?

We are a Community of difference makers.  At the most fundamental level, our goal is to make a difference in peoples' lives.  We are driven by this purpose and are united by common values of competence and credibility, honesty and integrity, candor and accountability, and this is just some of what is at our core.

Do you care about being exceptional, or about distinguishing yourself in some way?

There is no higher calling and no greater honor than to lift people up and enable their new beginning.  We offer one viable and realistic path... not the only path, but a solid one to consider if one is seeking change.

People in our Community come to understand the noble nature of what we do.  We help change lives.  We transcend the petty deal-making and espouse a greater good that is only attained through effort and perseverance.

We create change by backing potential and possibility with skills and disciplines that include mastery of tools and tactics.  This is not "join, shoot from the hip and hope for the best".  What we do is thoughtful, strategic and smart.

Make a difference by joining us, then, invite others to consider being a difference maker as well.

The Shrewd and The Naive

This post can quickly devolve into what many would describe as class warfare.  OK, so be it.  Let's call out oppression for the sake of profitability - and - the lack of conscience corporations and the economic elite demonstrate.  Not much joy in talking about this, but here we go...

Let me ask a fundamental question this way:    Do you think your employer is looking out for your best interest, or their own?  Some would say yes, my employer understands positive culture and rewarding performance.  These are the lucky ones.  Most laugh at the question as preposterous.  Why is that?

In the Fortune 500 culture, shareholder value takes precedence over everything.  At the end of the day, if a company is not growing and increasing profitability, Management is forced to squeeze what they can control to maintain their "numbers".  The first, most obvious and easiest thing is to cut labor... or to repress labor by short staffing, increasing production requirements and then firing non-achievers... there are as many ways to do this as Heinz has pickles.

The bottom line for you and me is that they depend on our compliance.  We are relegated to fear for our paycheck because many are living hand-to-mouth, month-to-month.  We are manipulated by a system designed to get the most out of us at the least possible cost... with the old notion that a JOB stands for Just Over Broke and as such, most are stuck.

I use the word Shrewd in the title, but perhaps what I mean falls closer to Abusive.  The darker side of shrewdness gives license to executive and management compensation, with those contributing the same hours and talent (providing value) receiving a relative pittance.  Nonetheless, we conform and keep our mouths shut due to the fear of retaliation, which ultimately could mean job loss.

Our community exists to simply pose an alternative.  An option.  A Plan B.  Some "see it".  Most don't.  Here's a way to look at it.

At the end of the day, what we do is no different than giving birth to a child.  When you join us, you give birth to the possibility of a new life.  This requires daily care and attention and your life is inherently different with the advent of this new thing, whether it be a baby or a business.

Most people do not take this responsibility seriously and therefore fail.  It is not the fault of the business model, it falls squarely on the shoulders of people who do or do not invest the time to plan and perform tasks... otherwise known as work.

So, think about your job.  Think about your effort.  Think about being stuck and droning weekly, year after year.  Then, think about investing a similar effort in something you own for yourself and your family.  Think about taking something seriously and changing your circumstances.

It is all possible.

Freedom and the Right to Choose

We are all free to make choices.   However, many times, jobs are not chosen but are more a function of circumstance.  As a result, many stay stuck in their lives, relegated to a job they have by default and then rely on the relative safety of the status quo in the 40 hours a week for 40 years grind.

This is the expectation set by societal norms - and the value system that is most prevalent in public schools.  It is the worker bee mentality of doing your job, doing it well, earning a wage or salary and making a commitment to this as an expression of "responsibility".

There is no arguing this, except in the context of alternatives and the right to choose.  We do not recommend or encourage "dumping your day job".  We strongly encourage doing our "side thing" as a means to earn extra income and offer a strategy to first equal and then exceed your current full-time income.

What we do is measured, calculated and predictable.  The financial aspects (how the money is earned) is straightforward.  The rest is a formula of effort invested equalling results derived... E=R. There is no mystery, it is simply a matter of choice.  Answer these for yourself:

1. Are you comfortable with, and do you see yourself living the same life for the rest of your life?
2. Are you willing to integrate new things into your life?
3. Are you willing to take a risk and bet on yourself in getting started?
4. Are you willing to trust that a community exists that will help you?
5. Ultimately, are you willing to re-define who you are?

These are all choices.  You are free to choose.  Answer the questions.  Look in the mirror and choose to get going or to remain where you are.  We exist to encourage and help guide your destiny.  This is what is truly in the balance.  There is a whole new world of possibilities if you are receptive to it.