I have written other posts about "the money being in your list". This post is related. I have argued that building a large list and monetizing that list is certainly one viable strategy, however not an easy one - both in terms of the resources required to make it happen (a capture page, autoresponder, etc.) AND the entire process to make it happen.
Juxtaposed to this is a small list. A group, if you will... of About 40 People. Or, a tight-knit community of 40 who share common values, skills, goals... an interdependent, supportive, and cohesive structure all geared to each others' financial well-being. Allow me to slice and dice this a few different ways.
So, why 40? To be clear, I am starting here explaining the "end state". This is the place you work toward and where you "end up" after a year's effort. (You can't blink this into existence).
We use a progressive model that builds different income platforms. The first starts at $40 (an instant pay / direct pay platform) that successively and progressively works to higher investment levels based on (and funded out of) earnings. While engaged in this platform, you are gathering and training people. Ultimately, you are finding the ones who will commit - and "stick" as long-term partners.
Ultimately, when you are in a position to do so, we participate in a $175 a month subscription. Doing the math, $175 x 40 people = $7000. If done right, and treated like a real business, you will want to claim this income for tax purposes. So, you are in the 22% bracket. $7000 x .78 = $54,600 a month "net". This replaces most middle-class incomes. And, this is just the baseline goal on which you build.
Another perspective on this: $7000 x 12 months = $84,000 annually... from 40 people. From a strong, committed, powerful group of people.
The amount of money you would need in investments with a modest 6% return to derive this amount of money is $1,400,000. Therefore, if you are like many, if you do not have investments, real estate, any type of royalty... or if nearing retirement, a 401K or IRA that is worth this amount, then this is "an alternative" to get to the same income goal.
40 People in this entire world... can you find 40 people and groom each into a reliable business partner - and be their friend and mentor? 40 solid people with skills and credibility who share your goals and vision - based on solid and stable relationships? This doesn't sound like a tall order. The viability of it happening for you - is completely dependent on you - and your ability to acquire and apply new information over the next 12 months.
Our Community exists to aid in this process: to strategically find and mentor 40 People (as a starting point) to achieve financial security and potentially, generational wealth. It is entirely possible, however, it is also entirely disruptive to your life. Most people can not deal with this disruption and engage in "what it takes".
If you are sick-of-life as you are currently living it, if you are willing to endure some short-term pain in modifying your lifestyle... and learn and apply new habits over the next 12 months... join us.
Showing posts with label strategy. Show all posts
Showing posts with label strategy. Show all posts
Sunday, January 26, 2020
Friday, October 12, 2018
A Way to Make Money
This post is about simplicity.
Recently, I found myself talking with a 20-year old guy about his future... whether he had a resume... and his frustration with being overlooked at his job for "promotions". The conversation migrated to what I do for extra money and I found myself talking about our Community, getting into the "weeds" about "how" we make money... about the industry... about the products...
In retrospect, I would have been much better off if I just kept it to, "It's a way to make money". Then I should have said, if you want to know more, go to this website, then if you have any interest in learning more, send me an email at ______.
We have many, many websites to point people to - depending on the person we are talking to. Then, "our system" is to have a Gmail autoresponder message set up that provides information in detail and they have this within 60-90 seconds.
That's it. Keep it simple. Don't oversell. Let the system(s) do the work. Especially if you are "new", the last thing you want to find yourself doing is defending... by providing too much information to someone who is naturally curious and typically skeptical. The problem is you do not yet have "the marbles out of your mouth" to concisely convey the power of what we do and you will end up talking past and confusing what is really a simple proposition.
We offer people a way to make money.
Recently, I found myself talking with a 20-year old guy about his future... whether he had a resume... and his frustration with being overlooked at his job for "promotions". The conversation migrated to what I do for extra money and I found myself talking about our Community, getting into the "weeds" about "how" we make money... about the industry... about the products...
In retrospect, I would have been much better off if I just kept it to, "It's a way to make money". Then I should have said, if you want to know more, go to this website, then if you have any interest in learning more, send me an email at ______.
We have many, many websites to point people to - depending on the person we are talking to. Then, "our system" is to have a Gmail autoresponder message set up that provides information in detail and they have this within 60-90 seconds.
That's it. Keep it simple. Don't oversell. Let the system(s) do the work. Especially if you are "new", the last thing you want to find yourself doing is defending... by providing too much information to someone who is naturally curious and typically skeptical. The problem is you do not yet have "the marbles out of your mouth" to concisely convey the power of what we do and you will end up talking past and confusing what is really a simple proposition.
We offer people a way to make money.
Saturday, October 6, 2018
Decisions
Making decisions can be gut-wrenching. This is especially true if risks are involved. However, the right decision can change your life and your family's future forever. So... how do you decide?
One of the core statements of our Community is, "Give us 10% or your trust, we will attempt to earn the other 90%". The thing is, trust is developed over time and through information gathering. Therefore, we give wide berth to peoples' process in evaluating and integrating new information and judging it on its merits. The last thing we want is to be perceived as wham-bam closers. The final result (the ultimate goal of what we do) is a lifelong business partnership. This is far too important for a"quick hustle".
We actively seek thoughtful, careful, measured people, not quick-hit artists. Our orientation is culture-based and ascribing to values and norms. Primary among these is respecting peoples' process to question - and to eliminate ambiguity about whether what we do is plausible and viable (for them). We encourage learning at every step, both before and after joining. Learning and decisions take time. This is as it should be.
If you spend any time on this blog delving into the posts, you will find other references to "decisions are a function of information". [ d=(f)i ] Our role is to invite people to have a look at what we do and then provide information for them to evaluate. We help people make decisions that are in their best interest, as a consultant and advisor - not as a closer looking to make the next buck.
Each individuals' circumstances and process is different. Some will "see it" and jump in immediately. Some take days and weeks to wrap their head around it. Some never give the serious consideration (we think) it deserves and do nothing as a result.
It's all good. That is what we do. Invite and educate. Some will get involved. Some won't. The "job" of what we do is to expose as many people as we can so they can make an informed decision about whether what we do has any merit and will fit with their character and lifestyle.
It roughly goes like this: Expose. Educate. Engage. Enroll. Educate (more). Earn.
One of the core statements of our Community is, "Give us 10% or your trust, we will attempt to earn the other 90%". The thing is, trust is developed over time and through information gathering. Therefore, we give wide berth to peoples' process in evaluating and integrating new information and judging it on its merits. The last thing we want is to be perceived as wham-bam closers. The final result (the ultimate goal of what we do) is a lifelong business partnership. This is far too important for a"quick hustle".
We actively seek thoughtful, careful, measured people, not quick-hit artists. Our orientation is culture-based and ascribing to values and norms. Primary among these is respecting peoples' process to question - and to eliminate ambiguity about whether what we do is plausible and viable (for them). We encourage learning at every step, both before and after joining. Learning and decisions take time. This is as it should be.
If you spend any time on this blog delving into the posts, you will find other references to "decisions are a function of information". [ d=(f)i ] Our role is to invite people to have a look at what we do and then provide information for them to evaluate. We help people make decisions that are in their best interest, as a consultant and advisor - not as a closer looking to make the next buck.
Each individuals' circumstances and process is different. Some will "see it" and jump in immediately. Some take days and weeks to wrap their head around it. Some never give the serious consideration (we think) it deserves and do nothing as a result.
It's all good. That is what we do. Invite and educate. Some will get involved. Some won't. The "job" of what we do is to expose as many people as we can so they can make an informed decision about whether what we do has any merit and will fit with their character and lifestyle.
It roughly goes like this: Expose. Educate. Engage. Enroll. Educate (more). Earn.
Thursday, September 20, 2018
The Daily Crisis of, "Can't Afford It"
I was in the grocery store recently. There were two young kids with their mom. The boy was about 7, the girl 4 or so. Like most kids in the checkout line, they were wide-eyed and grabbing candy bars. Even before they could ask, the Mom said, "Put it back, we can't afford it". With a sunken whimper, they complied and that was that.
For me, I just stood as a stoic observer, but inside I was crushed for the kids. They were just doing what kids do... testing limits and "going for it". But, the thud of the Mom's authority struck me. Their budget obviously could not withstand a frivolous candy purchase. She didn't say, "Not this time" (or) "No, we got candy last time..." It was like, shut 'em down, drop a rock on their head finality - and they knew there was no sense in arguing. They were being trained to "not afford it".
This simple example is how many people live... on the edge and barely making it. A $2 make-or-break proposition that sucks the life out of things. It is the daily wearing down of peoples' souls because the money simply does not exist to buy $2 worth of happiness. It is chronically being in crisis - day after day, month after month. It is the definition of being stuck, frustrated and miserable... and a candy bar is just one little example of the millions of ways this can play out.
We simply offer an option. A different, additional path to consider.
To have the tact and empathy to approach this Mom - and invite her to have a look at what we do and explain how we can help is just one little moment that may never avail itself again. This was a woulda', shoulda', coulda' moment for me. I didn't say anything to this Mom, this time.
These moments exist every day. Our role is to ask for permission and invite them to evaluate something that may be able to help them. In doing so, we potentially elevate peoples' lives. You never know, unless you speak - you act.
For me, I just stood as a stoic observer, but inside I was crushed for the kids. They were just doing what kids do... testing limits and "going for it". But, the thud of the Mom's authority struck me. Their budget obviously could not withstand a frivolous candy purchase. She didn't say, "Not this time" (or) "No, we got candy last time..." It was like, shut 'em down, drop a rock on their head finality - and they knew there was no sense in arguing. They were being trained to "not afford it".
This simple example is how many people live... on the edge and barely making it. A $2 make-or-break proposition that sucks the life out of things. It is the daily wearing down of peoples' souls because the money simply does not exist to buy $2 worth of happiness. It is chronically being in crisis - day after day, month after month. It is the definition of being stuck, frustrated and miserable... and a candy bar is just one little example of the millions of ways this can play out.
We simply offer an option. A different, additional path to consider.
To have the tact and empathy to approach this Mom - and invite her to have a look at what we do and explain how we can help is just one little moment that may never avail itself again. This was a woulda', shoulda', coulda' moment for me. I didn't say anything to this Mom, this time.
These moments exist every day. Our role is to ask for permission and invite them to evaluate something that may be able to help them. In doing so, we potentially elevate peoples' lives. You never know, unless you speak - you act.
Friday, August 24, 2018
Access to Economic Opportunity
This article is about tone. It is about how we present ourselves to people evaluating what we do. It is about "access" to an off-ramp on the highway of life. Some people will choose to read the road sign, turn on their blinker and pull off to have a look. Most will keep moseying on down the road without a thought of attending to what is passing by them.
Yes, we have something to offer. Ultimately, it can be transforming in terms of income, lifestyle, and options people have. Our ethos and values dictate that people understand that we are simply one of many options. We feel no need to impress others in a showy manner but allow the overall "tone" of what we do carry-the-day, followed by responsible, descriptive information.
We don't want to be perceived as the latest, greatest, whiz-bang deal that you want to jump on and get rich with. It is simply not that easy and does not work that way. Therefore, our focus is the friction. It is the work involved. It is the competence gained through skills and knowledge acquisition.
The overall mechanics of what we do are no different than many, many other opportunities. The value proposition of what we offer is how we go about posturing and explaining what we do. We offer a portal to Economic Opportunity and invite people to step through it to experience what is on the other side. Our goal is to be perceived as honest and measured in our approach.
As such, we are educators who provide information for people to evaluate. We do not need to "sell". People will see it, or they won't. This is the nature of the "game".
At the end of the day, the more people you expose to what we have to offer, the more money you will make... with the caveat that you focus on, and build productive relationships with people you bring into our business.
As the old saying goes, we lead horses to water... however, humans have a bit more brain power in deciding whether they drink. The point here is that we are "leading", not pushing or prodding. Inherent in what we do is to create exposure to people who potentially may be interested based on varying degrees of being stuck and frustrated with their lives.
If the time is right, if the life-angst is high enough, if the few bucks it takes to get started are available... or, if the "risk" seems worth the effort, then people act and join.
The majority do not. This is simply the reality of what we do. The predicate to your success is the number of exposures you make to people who may potentially be interested in having a look.
Yes, we have something to offer. Ultimately, it can be transforming in terms of income, lifestyle, and options people have. Our ethos and values dictate that people understand that we are simply one of many options. We feel no need to impress others in a showy manner but allow the overall "tone" of what we do carry-the-day, followed by responsible, descriptive information.
We don't want to be perceived as the latest, greatest, whiz-bang deal that you want to jump on and get rich with. It is simply not that easy and does not work that way. Therefore, our focus is the friction. It is the work involved. It is the competence gained through skills and knowledge acquisition.
The overall mechanics of what we do are no different than many, many other opportunities. The value proposition of what we offer is how we go about posturing and explaining what we do. We offer a portal to Economic Opportunity and invite people to step through it to experience what is on the other side. Our goal is to be perceived as honest and measured in our approach.
As such, we are educators who provide information for people to evaluate. We do not need to "sell". People will see it, or they won't. This is the nature of the "game".
At the end of the day, the more people you expose to what we have to offer, the more money you will make... with the caveat that you focus on, and build productive relationships with people you bring into our business.
As the old saying goes, we lead horses to water... however, humans have a bit more brain power in deciding whether they drink. The point here is that we are "leading", not pushing or prodding. Inherent in what we do is to create exposure to people who potentially may be interested based on varying degrees of being stuck and frustrated with their lives.
If the time is right, if the life-angst is high enough, if the few bucks it takes to get started are available... or, if the "risk" seems worth the effort, then people act and join.
The majority do not. This is simply the reality of what we do. The predicate to your success is the number of exposures you make to people who may potentially be interested in having a look.
Saturday, August 18, 2018
From Tinkerer to Titan
My view is that everyone should have a "side" something to make money. It could be painting rocks you find - and selling them at a flea market... it could be anything...
When considering what we do, we would be foolish to not embrace casual "lookers" who are at the tinkering stage of getting involved with something. Once we have their attention, it is our job to demonstrate that there is "meat on the bone" that is worthy of cooking and eating... (and) that can be a sustainable food source for years to come.
Going from tinkerer to Titan is an evolutionary process. Evolution inherently means transformation over time. In our terms, time means weeks and months, not eons. It is about things learned, tasks completed and moving up the knowledge and competence food chain.
Skill acquisition and then being able to pass along these skills is the heart of what pumps life into the success we have. You must embrace being a learner with an eye to becoming a teacher, mentor and role model.
You will be paid in direct proportion to your competence and credibility. If you are not learning and teaching others what you have learned, you are not in business. Our role is to transform tinkerers into Titans, and this is a noble and worthwhile endeavor.
When considering what we do, we would be foolish to not embrace casual "lookers" who are at the tinkering stage of getting involved with something. Once we have their attention, it is our job to demonstrate that there is "meat on the bone" that is worthy of cooking and eating... (and) that can be a sustainable food source for years to come.
Going from tinkerer to Titan is an evolutionary process. Evolution inherently means transformation over time. In our terms, time means weeks and months, not eons. It is about things learned, tasks completed and moving up the knowledge and competence food chain.
Skill acquisition and then being able to pass along these skills is the heart of what pumps life into the success we have. You must embrace being a learner with an eye to becoming a teacher, mentor and role model.
You will be paid in direct proportion to your competence and credibility. If you are not learning and teaching others what you have learned, you are not in business. Our role is to transform tinkerers into Titans, and this is a noble and worthwhile endeavor.
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