Access to Economic Opportunity

This article is about tone.  It is about how we present ourselves to people evaluating what we do.  It is about "access" to an off-ramp on the highway of life.  Some people will choose to read the road sign, turn on their blinker and pull off to have a look.  Most will keep moseying on down the road without a thought of attending to what is passing by them.

Yes, we have something to offer.  Ultimately, it can be transforming in terms of income, lifestyle, and options people have.  Our ethos and values dictate that people understand that we are simply one of many options.  We feel no need to impress others in a showy manner but allow the overall "tone" of what we do carry-the-day, followed by responsible, descriptive information.

We don't want to be perceived as the latest, greatest, whiz-bang deal that you want to jump on and get rich with.  It is simply not that easy and does not work that way.  Therefore, our focus is the friction.  It is the work involved.  It is the competence gained through skills and knowledge acquisition.

The overall mechanics of what we do are no different than many, many other opportunities.  The value proposition of what we offer is how we go about posturing and explaining what we do.  We offer a portal to Economic Opportunity and invite people to step through it to experience what is on the other side.  Our goal is to be perceived as honest and measured in our approach.

As such, we are educators who provide information for people to evaluate.  We do not need to "sell".  People will see it, or they won't.  This is the nature of the "game".

At the end of the day, the more people you expose to what we have to offer, the more money you will make... with the caveat that you focus on, and build productive relationships with people you bring into our business.

As the old saying goes, we lead horses to water... however, humans have a bit more brain power in deciding whether they drink.  The point here is that we are "leading", not pushing or prodding.  Inherent in what we do is to create exposure to people who potentially may be interested based on varying degrees of being stuck and frustrated with their lives.

If the time is right, if the life-angst is high enough, if the few bucks it takes to get started are available... or, if the "risk" seems worth the effort, then people act and join.

The majority do not.  This is simply the reality of what we do.  The predicate to your success is the number of exposures you make to people who may potentially be interested in having a look.