It doesn't matter what it is. Listen, some people have time. Some people have money. Some people have skills. Many don't have skills.
If you have money, you can invest in tools to automate some of the functions of your business. If you don't, you have to take a slower path that will inherently require more grunt work. No matter your starting point, you NEED to be doing something to get "whatever you have to offer" in front of people to evaluate - TODAY.
In our business,this involves getting people to online information where they can look at videos, be directed to blog posts, have the opportunity to read third party reviews and begin the evaluation process of whether what we do will be a good fit for them.
The biggest mistake most "new" people make is spending all of their time initially learning things and not "taking action" to get their message in front of people. It doesn't matter what this might be: social media, distributing flyers in your neighborhood, walking into businesses and talking to business owners... (this is talked about elsewhere on this blog). The key is: from day one, do something / anything that smells like marketing (getting your message in front of people for them to evaluate).
Get it? Got it? Good.
