Everything starts with making decisions. And, (for our purposes) ends with money in your bank account, e.g. decisions to dollars.
This assumes there is a sound decision-making structure to operate from. You will find this information on a few other places on this blog: Decisions are a function of information. D=(f)i Slow down and let that sink in if you have not pondered it before.
So, what information do you (or someone you are wanting to attract) need to gather, evaluate and act upon in order to progress to the point of "getting started"?
This breaks down into the two broad categories of affect and intellect. In other words, how people feel and what they think.
The biggest affective component is trust. Are you being dealt with in an honest and fair manner (and) is your best interest is at heart? Trust is (typically) built and earned over time, however in our business, we need to move people through "trust development" in a relatively accelerated way - keeping in mind that most people are wary and skeptical of what we have to offer.
We have tools to aid in this acceleration that blast through the superficial public and social information and get to the core of what matters in peoples' lives. We are not looking for sign-ups. We are looking to build deep and lasting relationships. In other words, we are not looking to recruit and engage with deadbeat sponsors, but want to make clear that what we do is to become a Professional home business owner in the digital space. This candor, along with the tools we use, builds trust. This onboarding that leads to a long-term perspective is fundamental to what we do. It is a primary value proposition of our business model.
And what about intellect? Does what we have to offer make sense from a common-sense perspective? Does the whole proposition hang together as a viable and worthy thing to be a part of?
This aspect is highly dependent on resources. What information can you provide to someone that does a credible job of explaining what we do? You are a part of this equation, in terms of your ability to explain things, however the systems and information that are part and parcel of what you "promote" have to be credible, logical and engaging. Please notice I did not say polished, with high production value... genuine, methodical and sincere will always rule the day.
As such, whether you are evaluating something currently, or you are looking to build a framework to attract others to what you do, making decisions about your level of trust and the credibility of the information you present are fundamental components of deeming something "worthy".
Anyone makes decisions about trust and credibility. This is at the most fundamental level of a successful business. If they are lacking trust, they will not engage with you, e.g. they will not decide to join you.
Lacking this decision, you have no shot at converting their decision to dollars.
