Our Business Plan has three fundamental elements. They are not equally important. Here's why.
1) The first (and most important to understand) is the ability to adapt to change. Integrating something new into your life requires investing your time in different ways. Most people (attesting to the failure rate in home businesses) do not successfully navigate from point A to point B.
2) The second is understanding what a "learning community" means. People and relationships are the foundation of our business. We need to engender and pass along what we know and help others develop proficiency and competence as marketers.
3) Third, is the tools we use and the business we promote. The reality is that there are many, many directions this could take. There are many, many: a) tools suites, and; b) compensation models. We utilize a selected few and at the very top of our marketing funnel we use Working Poor No More" as a differentiator. Ultimately, the funnel leads to the tools and the business, but these are not the starting point. Why? Because if the first two are not in place (change and community) the third does not matter.
Here is the Google result for Business Plan: "A business plan is a formal statement of business goals, reasons they are attainable, and plans for reaching them. It also contains background information about the organization attempting to reach those goals."
If you do the same search, you will find a lot of ads for Business Plan templates that enable you to plug and play with your own sets of variables and definitions. There are academic articles that describe Business Plans at further and further levels of detail. All of the information is "out there" that we have adapted specifically to our structure.
What you need to know is that this plan exists and is proprietary to our group. The important thing to understand is that seat-of-the-pants, willy-nilly, you're on your own ways of approaching business success are at the other end of the continuum from where we operate.
There is a dedicated site for our Business Plan that will be shared with you when/if you join us. It is not, and is not meant to be the be-all and end-all, but more of a starting guide to understanding our target markets and our methodologies - all under the umbrella of the thoughts and principles that drive our business success and integrated into a plan-of-action.
This blog does a pretty adequate job of providing background information about our organization and what makes us tick. The key is how we execute: who we target, how, and why. The rest is simply applying the effort to make it happen.
The first step is to look yourself in the mirror and ask yourself if you able to change the way you invest specific hours of your days. The result(s) will be life-altering.
Literally, and, at the end of the process, when all elements are integrated into how you function as a home business owner, you make money.
Monday, January 2, 2017
On Building Credibility
In the total universe of money-making opportunities, why would anyone choose us?
This is a fair question that warrants a thoughtful answer. The core of the answer revolves around the values we embrace as an organization - but at the same time, the challenge is to not provide the same... yeah, yeah, yeah thoughts that everyone espouses.
The single most distinguishing feature of our difference is how we deal with the failure rate in the home-based business industry. Our premise is that the failure rate is due to peoples' inability to adapt to and integrate change into their lifestyle. Said differently, people do not "find" the time to constructively engage in the activities that will build a business and crawl out of the entrenched patterns of their lives.
Therefore, this core value is "embracing change"... and the degree of change will predict the amount of success. It is the mature and responsible understanding that nothing happens without applied effort within the context of an intentional strategy.
Let me use this as one example from my own experience. I worked for years needing to be at work at 6:00 am. This required my alarm going off at 4:30. When I got home, the routine was to catch up on (reading) the day's news and in so-doing fall asleep for a nap upright on the sofa. Then, the TV was on and this occupied the hour or so until it was time to start dinner. Then, the Network news to Wheel of Fortune and Jeopardy and then nodding off again... how pathetic - every day for years.
Now, ask yourself, where did you see me mention 'working on my business'? The necessary change came when the TV was turned off. This is the change that was necessary, for me.
Everyone has their own structure of how their time is invested. Good, bad, or indifferent - this "inventory" simply "is" for every individual.
In building our credibility, we do not sugar-coat the reality the change necessary. There is a lot more in regard to the process we have chosen to work within, the skills required and a host of other factors. However, unless you are exhibiting the daily habits of applying effort, you will not be an effective leader.
This is the raw truth and we hope you can appreciate it for the value and advice it holds.
This is a fair question that warrants a thoughtful answer. The core of the answer revolves around the values we embrace as an organization - but at the same time, the challenge is to not provide the same... yeah, yeah, yeah thoughts that everyone espouses.
The single most distinguishing feature of our difference is how we deal with the failure rate in the home-based business industry. Our premise is that the failure rate is due to peoples' inability to adapt to and integrate change into their lifestyle. Said differently, people do not "find" the time to constructively engage in the activities that will build a business and crawl out of the entrenched patterns of their lives.
Therefore, this core value is "embracing change"... and the degree of change will predict the amount of success. It is the mature and responsible understanding that nothing happens without applied effort within the context of an intentional strategy.
Let me use this as one example from my own experience. I worked for years needing to be at work at 6:00 am. This required my alarm going off at 4:30. When I got home, the routine was to catch up on (reading) the day's news and in so-doing fall asleep for a nap upright on the sofa. Then, the TV was on and this occupied the hour or so until it was time to start dinner. Then, the Network news to Wheel of Fortune and Jeopardy and then nodding off again... how pathetic - every day for years.
Now, ask yourself, where did you see me mention 'working on my business'? The necessary change came when the TV was turned off. This is the change that was necessary, for me.
Everyone has their own structure of how their time is invested. Good, bad, or indifferent - this "inventory" simply "is" for every individual.
In building our credibility, we do not sugar-coat the reality the change necessary. There is a lot more in regard to the process we have chosen to work within, the skills required and a host of other factors. However, unless you are exhibiting the daily habits of applying effort, you will not be an effective leader.
This is the raw truth and we hope you can appreciate it for the value and advice it holds.
Clients and Being of Service
There is a whole world of words, semantics, and definitions that we very consciously attempt to use as differentiators in defining who we are as a marketing organization. In referring to people we work with as clients, it is really a mindset "trick" in understanding that you are (for all intents) employed by them.
Anyone you bring into your organization,, we encourage you to think of as clients, in the sense that they support your income - like in any business.
Referring to them as recruits, downline or enrollees all miss the mark. Until you fully appreciate that you need to be of service through teaching, helping and coaching your "clients" and treating them in the context of the lifetime value they represent, you can not consider yourself to have evolved to the professional level of an at-home business owner.
Lifetime value. Ponder this. Enter into relationships instead of "signing people up" and seeing what happens. Mentor. Teach. Coach. Encourage. Support. Be a role model for others to emulate.
This is at the core of anyone's success. Leadership in setting the tone, the pace, the activity... what you do and how you do it must be an example to those who look to you for guidance.
No one starts here. Everything is earned. As you earn competence and credibility, you will earn money. This is also part of what is referred to as the Law of Compensation.
There is no faking it. You put in the work to gain competence and you get paid. Conversely, no skills, no money.
Being of service and treating people as clients (who are paying you to lead and teach is a great way to define who you are and what you do in our business.
Anyone you bring into your organization,, we encourage you to think of as clients, in the sense that they support your income - like in any business.
Referring to them as recruits, downline or enrollees all miss the mark. Until you fully appreciate that you need to be of service through teaching, helping and coaching your "clients" and treating them in the context of the lifetime value they represent, you can not consider yourself to have evolved to the professional level of an at-home business owner.
Lifetime value. Ponder this. Enter into relationships instead of "signing people up" and seeing what happens. Mentor. Teach. Coach. Encourage. Support. Be a role model for others to emulate.
This is at the core of anyone's success. Leadership in setting the tone, the pace, the activity... what you do and how you do it must be an example to those who look to you for guidance.
No one starts here. Everything is earned. As you earn competence and credibility, you will earn money. This is also part of what is referred to as the Law of Compensation.
There is no faking it. You put in the work to gain competence and you get paid. Conversely, no skills, no money.
Being of service and treating people as clients (who are paying you to lead and teach is a great way to define who you are and what you do in our business.
Shake Up Your World - A Rebirth of Magnificent Proportions
I approach this title with a certain amount of glee and aspiration. Our goal with this site is to motivate and instigate change. The admonition in the title is a call to action that will have life-altering implications. However, we always need to temper the hyperbole with reality.
At the time of this writing in early January of 2017, we are typically called to make resolutions in a spirit of renewal We take a collective deep breath, and in a state of calm repose, make our best attempts to set goals for the year to come. With earnest intent, we set out conceptually to define how want things to be - in defining our future(s).
Ultimately, you make decisions. Your life is the accumulation of the choices you have made. From the extent of your education to relationships and who you spend your time with, how much television you watch, your level of involvement with self-medicating, whether you have your future mapped out in writing... there are and there will be on-going choices you make. These choices have consequences... or every action has a reaction...
In this context, "shaking up your world" is a choice. You can go with the status quo, or you can responsibly and intelligently make changes. What we do with Working Poor No More is such a choice. We simply take you by the hand, lead you to the window and point to the potential that is outside (of your current, personal experience).
The promise of a Rebirth of Magnificent Proportions is where the potential for hyperbole exists. This is meant to inspire your ambitions - not a promise that it will happen. There is a great deal of learning, application and execution between these two ways of defining promise.
Our intent is to simply apprise you of the potential in the context of something that is plausible and reasonable to understand and engage.
At the time of this writing in early January of 2017, we are typically called to make resolutions in a spirit of renewal We take a collective deep breath, and in a state of calm repose, make our best attempts to set goals for the year to come. With earnest intent, we set out conceptually to define how want things to be - in defining our future(s).
Ultimately, you make decisions. Your life is the accumulation of the choices you have made. From the extent of your education to relationships and who you spend your time with, how much television you watch, your level of involvement with self-medicating, whether you have your future mapped out in writing... there are and there will be on-going choices you make. These choices have consequences... or every action has a reaction...
In this context, "shaking up your world" is a choice. You can go with the status quo, or you can responsibly and intelligently make changes. What we do with Working Poor No More is such a choice. We simply take you by the hand, lead you to the window and point to the potential that is outside (of your current, personal experience).
The promise of a Rebirth of Magnificent Proportions is where the potential for hyperbole exists. This is meant to inspire your ambitions - not a promise that it will happen. There is a great deal of learning, application and execution between these two ways of defining promise.
Our intent is to simply apprise you of the potential in the context of something that is plausible and reasonable to understand and engage.
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