Our Business Plan

Our Business Plan has three fundamental elements.  They are not equally important. Here's why.

1)  The first (and most important to understand) is the ability to adapt to change.  Integrating something new into your life requires investing your time in different ways.  Most people (attesting to the failure rate in home businesses) do not successfully navigate from point A to point B.

2)  The second is understanding what a "learning community" means.  People and relationships are the foundation of our business.  We need to engender and pass along what we know and help others develop proficiency and competence as marketers.

3)  Third, is the tools we use and the business we promote.  The reality is that there are many, many directions this could take.  There are many, many:  a) tools suites, and; b) compensation models.  We utilize a selected few and at the very top of our marketing funnel we use Working Poor No More" as a differentiator.  Ultimately, the funnel leads to the tools and the business, but these are not the starting point.  Why?  Because if the first two are not in place (change and community) the third does not matter.

Here is the Google result for Business Plan:  "A business plan is a formal statement of business goals, reasons they are attainable, and plans for reaching them. It also contains background information about the organization attempting to reach those goals."

If you do the same search, you will find a lot of ads for Business Plan templates that enable you to plug and play with your own sets of variables and definitions.  There are academic articles that describe Business Plans at further and further levels of detail.  All of the information is "out there" that we have adapted specifically to our structure.

What you need to know is that this plan exists and is proprietary to our group.  The important thing to understand is that seat-of-the-pants, willy-nilly, you're on your own ways of approaching business success are at the other end of the continuum from where we operate. 

There is a dedicated site for our Business Plan that will be shared with you when/if you join us. It is not, and is not meant to be the be-all and end-all, but more of a starting guide to understanding our target markets and our methodologies - all under the umbrella of the thoughts and principles that drive our business success and integrated into a plan-of-action.

This blog does a pretty adequate job of providing background information about our organization and what makes us tick.  The key is how we execute:  who we target, how, and why.  The rest is simply applying the effort to make it happen.

The first step is to look yourself in the mirror and ask yourself if you able to change the way you invest specific hours of your days.  The result(s) will be life-altering.  

Literally, and, at the end of the process, when all elements are integrated into how you function as a home business owner, you make money.