Monday, November 26, 2018

A Match Made in Heaven

We teach the skills to make money to people who want or need more money.  A match made in heaven, right?  I mean, what could go wrong?  It is precisely what everyone needs.

You would think.

So, what inhibits people from moving too far from the core of their status quo life?  The following are my top five reasons:

  1. Skepticism and Lack of Trust - people write us off as "one of those internet things" they have heard about, or maybe even have tried at one time.  It seems shady, like some kind of scheme.
  2. Inability to Change Lifestyle and Habits - people are well-entrenched in their lives.  Work, supper, TV, sleep... do it again.  Weekends are the same, just different items.  Finding time in this "busy" life is simply too tall an order for many.
  3. Risk Aversion - even if the money required is small, many people will not "float" that amount of money to prove to themselves something can work
  4.  Fear of Failure - This is driven by a lack of self-confidence and in most cases built on a foundation of previous failures.
  5. Reputation Fatigue - many people, to their credit, have tried to do other things to make money and had marginal success.  They worry about how this is viewed by people who know them.
Our job is to educate.  Methodically, thoroughly, consistently... we need to make "exposures" to as many people as we can to find the ones who do not fall into one of these categories.  The more people we expose, the more money we make.  We simply need to sift and sort.

There are people who want and need more money who are willing to learn the skills to make money.  We get paid to find them.