Thursday, August 24, 2017

At the Edge of Propriety (or) Like Any Other Investment?

I have previously written about the idea of being money mercenary.  Essentially, my thought process is that making money is an end in itself - divorced from a product or service.  As such, the ability to make money, whether it be a program, process or platform is the "value" conveyed by the marketer and this is the proposition considered by the consumer.

"At the edge of propriety" challenges and articulates this notion of making money as an-end-in-itself  - as legitimate perspective.  The reason 'at the edge' is chosen to describe our reality is that what we do is unconventional.  Or, said differently, is not in the mainstream of how people typically view commerce... e.g. money exchanged for some "thing".

"Something of value" is typically something you can hold in your hand, or derive some benefit from a service provider.  In my transactional worldview, the product behind the transaction is secondary to the transaction itself - with the ultimate goal being transacting commerce with a focus on financial mechanics and this, standing alone, is the object of the business (with the ancillary benefits of being a part of a culture and community with the ethos and values that exist in  all we do).

As such, this is no different than an "investment" in the stock market.  You put your money to work for you in vehicles.  If you invest in Exxon, Procter and Gamble, or Microsoft - you are not obliged to buy their gas, use Bounty Paper Towels or have Bing as your default search engine.  In each case, your money is working for you independently of a product or service.

The question is whether what we do is "at the edge of propriety"?  Obviously, I don't think so.

Sunday, April 9, 2017

Your Business - 10 Things to Consider

Here are 10 things worth pondering and understanding:
  1. Your business is finding people who embrace the idea of partnering with you to make money.  
  2. Your business is not the business you "represent".  The businesses you represent is the tool you use to make money.
  3. If you love and are zealous about the business you represent, your passion will be a sales asset, however...
  4. The true asset in your business is the strength of the relationships you build with people and everyone's' level of commitment.  This is grounded in their monetary success.
  5. Long-term success in our industry is a function of the social group.  Inclusion and support of a community of people who share the same goals and values are foundational to success - and many companies/businesses provide this kind of culture.  This is as it should be.
  6. As such, fidelity to a core business is also foundational to success.
  7. However, once established, a portfolio approach to expanding earning opportunities within the confines of the community and guided by the constructs of trust, measured consideration, and viability for success is a reasonable proposition.
  8. The syndrome of "chasing shiny objects" speaks to an immature mindset of people who are not established (successful) in a primary business.
  9. Home business marketers have two roles:  a) finding people to join you, and; b) supporting them in their maturation to competence and success as a home business marketer.
  10. Once profitable, the majority of people do not leave a business. Therefore, the key to long-term stability and growth is helping new people find success.

Saturday, April 8, 2017

Lists versus Community

Anyone who has been around internet marketing for any length of time has heard the saying, "The money is in your list".  For some businesses this is true - especially affiliate offers or an Amazon or Shopify store.  Or, for information and private label products.  There are more...

Many of these list advocates (you guessed it) market their list-building funnels with an attached affiliate opportunity to push their funnel.  This convenient and ultimately symbiotic function is great for low cost and "free plus shipping" deals, however, they are not necessarily what is needed to build an organization that is built upon a community, support, and interdependence - with a higher ticket, lower volume numbers.

Large lists work for what they are intended to do - and many people make a ton of money with this strategy.  However, many would have you believe that the "be-all-and-end-all" in internet marketing is building a large list.  This is simply not true.

Our model is building a strong community.  On average, replacement incomes can be achieved with groups as small as 40-60 people depending on the income being replaced.  Our model places a higher value on the higher value.  That is to say higher-value relationships, higher-value investment levels, and overall higher "lifetime value" - spread over a much smaller number of people.

This is not to say that many of the same skills used to build a large list are not employed to build a small list.  Mass marketing is mass marketing and the more eyeballs you get your message in front of, the higher potential for your success.  Therefore, I am not discounting sales funnels, but challenging the end result that you are trying to achieve.

We do not see the large list as an asset.  We see the value of people we pluck off of the list and those we work with and help develop - as the asset.

The money-in-the-list advocates have their reasons for saying so... and the skills they teach are fundamental to internet marketing.  However, how we monetize the list is where we diverge in terms of the value and depth we build in the business partners we attract.  As such, if people are on our list, but not active participants in our community, there is a re-marketing opportunity, but essentially are just names until they engage and choose to learn about what we do.

Tuesday, April 4, 2017

Transcend the Place that Holds You

The title of this piece is from The Hurricane, a movie about the boxer Reuben Carter who spent a couple of decades in prison for crimes he did not commit.  Peoples' circumstances are their prison and have the same limiting effect.  Our evangelism about changing peoples' lives speaks to this notion of transcendence through shining a light on an alternative.

Most people readily admit they need or want more money.  This is somewhat universal.  At the same time, they are "stuck" in the patterns of their lives.  The lack of awareness of viable alternatives is a prison for some.

This being said, we fully recognize that what we do is not for everyone.  The "prison effect" is just one factor.

Our mission is to educate people and raise their level of awareness to an alternative.  We then guide them through an information acquisition process and serve as a consultant in their decision-making process.

The end-game in our business is to provide a vehicle - for those who choose to get in - to transcend the place that holds them.  Our job is to point to the car and encourage them to take it for a spin.  For some, it enables them to put their prison in the rearview mirror.  Many think our car is like any other car.  And, just as many - are content riding a bicycle for the remainder of their lives.

Sunday, April 2, 2017

The Priorities of What We Do

It is with a degree of pride that we accentuate our differences from many other marketing groups. Our"targets", that is to say, who we choose we want to work with are reasonably specific. This is conscious and intentional.  Our business stability is much stronger if people "join" who are well-grounded in what makes us different.  This blog articulates many of these.

However, although we talk about incorporating change into lifestyles, mindset, business models, compensation structures and the like, there are three guiding priorities that build one atop the next (or) are attached in consecutive layers.  The first and most foundational is:
  1. A Philosophy of Life and Doing Business - Our goal is to help people and in so doing, help ourselves.  We do this by being as honest and transparent as is humanly possible. We do not sugarcoat the realities but at the same time posture that what we do benefits individuals, families and ultimately society.  As such, on this foundation is built the next layer:
  2. Community - The social group is also the business community.  We talk extensively about competence being achieved through learning and then teaching  Ultimately, one's success in our community is a function of increased levels of competence (knowledge and skills) that can be transferred to others... and this process of learning and teaching needs to perpetuate itself.
  3. A Way to Make Money - This is a paradox.  It is both last but most important.  The reason for this is that although the money "vehicle" could be just about anything, the money will never happen unless the first two are in solid focus.  
However, having said this, the money is the most important part, right? The point here is: if you start with the money, the probability of the money happening is quite low without a foundation of why and how to make it happen.

Working Poor No More provides this foundation.

Saturday, April 1, 2017

Balancing Benevolence and Personal Gain

I have been reading (cherry picking) through Adam Smith's Wealth of Nations to try to understand economic theory as it relates to what we do.  The following paragraph is copy and pasted:
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In a famous passage, Smith remarks that a human being needs the "help of his brethren, so that "it is in vain for him to expect it from their benevolence only. He will be more likely to prevail if he can interest their self-love in his favor, and show them that it is to their own advantage to do for him what he requires of them".

Our goal (and our success) are dependent upon attracting people to what we do.  This is in the context of a social group where healthy tension exists (in reciprocity) between helping others for one's own benefit.  This is a core construct and this is how all economies function.  The dynamic between self-gain through advancing the goals of others in a group cycle over and over and over again.

The "marketing angle" or the message here needs to be focused on showing others what is in their own self-interest. This is because in many cases, it is rarely apparent to them.  The persuasion aspect, therefore, is to never confuse our own personal self-interests with what is motivating the people we are attempting to attract.

As stated above, human beings need the "help of their brethren".  We will be more likely to "prevail" if we can interest others' self-love in our favor.  We win when we effectively communicate "what's in it for them" effectively - and then teach the adoption of this mindset that will ensure the long-term stable growth of our business.

I encourage you to read this post until it becomes ingrained in your understanding of how we function.  It encapsulates everything we do.





Economic Self Interest in the Context of a Social Group

At the end of the day, everything we are about circles back to the premise of long-term financial security. There are a lot of different lenses we can look through to bring this into focus.  Ultimately, we "promote" economic self-interest in the context of a social group.  The "group" supports and makes possible the entire framework that incentivizes individual participation.

Today there are many internet-enabled ways to make money and most of these are talked about somewhere on this blog.  Among them is what I describe as the "helping people" model.  What this directly infers is attracting people to a community with common values and goals.  The process of educating - and getting people to adopt our values and participate in the attainment of our stated goals.

The point here is that first and foremost we are educators who have a story to tell.  Our story explains a viable and realistic path to financial security.  As a people business, our role is to expose as many people as we can - to who we are and what we do.  And - explain how and why we think we can help them.

The Working Poor No More philosophy is that everyone who is in debt and whose assets do not exceed their liabilities is among the working poor. This is regardless of age, status or current income level.  Most people, especially those we attempt to attract will have "relative stability" inherent in their careers.  They are meeting their bills, contributing to their 401K, driving a nice car, and saving for annual vacations.

At issue is this:  none of these people own their lives and are living life on their own terms.  This is not a judgment, but simply a description of how most people "choose" to live their lives in the absence of an alternative.  Our job is to raise this level of awareness.

Pursuant to true long-term security - in creating a parallel and independent personal economy - we elevate the potential for people to understand change and provide the structure and resources to bring it about.

This is a noble and worthy endeavor.

Monday, March 20, 2017

Financial Literacy in Context of What We Do

I was in my car this morning listening to talk radio on my way to the grocery store.  Ric Edelman, a nationally syndicated financial advisor was talking about restructuring Social Security and the impact this will have on how he recommends structuring portfolios.  The point he was making was that Social Security is a common baseline for everyone (in retirement) that he builds upon in projecting future needs.  Surprisingly, the average monthly check is only around $1700.

In the context of generating monthly income - if your investment portfolio of resources are not significant - what strategies are there if you have not "saved" or planned for additional sources of income that will grow (and/or) at the minimum, sustain your lifestyle?  What we do is one answer. - one viable alternative.

All investment strategies are tied to the amount of risk you are willing to take.  Obviously, the greater the risk, the greater the reward. Younger people are advised to be more aggressive.  Older people - more conservative.  Our model is a totally different paradigm and no matter what your age, risk tolerance, and cost are not barriers to entry.

If you are not well established with a 401K or if a trust fund discussions are not part of an occasional family dinner... if you do not know the difference between an index fund and bond fund... then perhaps what we do will make sense to you.

We have created our own economy that is built on a foundation of mutual success.  You can choose to participate.  Our role is to guide and educate. Your role is to make an informed decision after gathering sufficient facts.

We wish you the best in this process.

Monday, January 2, 2017

Our Business Plan

Our Business Plan has three fundamental elements.  They are not equally important. Here's why.

1)  The first (and most important to understand) is the ability to adapt to change.  Integrating something new into your life requires investing your time in different ways.  Most people (attesting to the failure rate in home businesses) do not successfully navigate from point A to point B.

2)  The second is understanding what a "learning community" means.  People and relationships are the foundation of our business.  We need to engender and pass along what we know and help others develop proficiency and competence as marketers.

3)  Third, is the tools we use and the business we promote.  The reality is that there are many, many directions this could take.  There are many, many:  a) tools suites, and; b) compensation models.  We utilize a selected few and at the very top of our marketing funnel we use Working Poor No More" as a differentiator.  Ultimately, the funnel leads to the tools and the business, but these are not the starting point.  Why?  Because if the first two are not in place (change and community) the third does not matter.

Here is the Google result for Business Plan:  "A business plan is a formal statement of business goals, reasons they are attainable, and plans for reaching them. It also contains background information about the organization attempting to reach those goals."

If you do the same search, you will find a lot of ads for Business Plan templates that enable you to plug and play with your own sets of variables and definitions.  There are academic articles that describe Business Plans at further and further levels of detail.  All of the information is "out there" that we have adapted specifically to our structure.

What you need to know is that this plan exists and is proprietary to our group.  The important thing to understand is that seat-of-the-pants, willy-nilly, you're on your own ways of approaching business success are at the other end of the continuum from where we operate. 

There is a dedicated site for our Business Plan that will be shared with you when/if you join us. It is not, and is not meant to be the be-all and end-all, but more of a starting guide to understanding our target markets and our methodologies - all under the umbrella of the thoughts and principles that drive our business success and integrated into a plan-of-action.

This blog does a pretty adequate job of providing background information about our organization and what makes us tick.  The key is how we execute:  who we target, how, and why.  The rest is simply applying the effort to make it happen.

The first step is to look yourself in the mirror and ask yourself if you able to change the way you invest specific hours of your days.  The result(s) will be life-altering.  

Literally, and, at the end of the process, when all elements are integrated into how you function as a home business owner, you make money.


On Building Credibility

In the total universe of money-making opportunities, why would anyone choose us?

This is a fair question that warrants a thoughtful answer.  The core of the answer revolves around the values we embrace as an organization - but at the same time, the challenge is to not provide the same... yeah, yeah, yeah thoughts that everyone espouses.

The single most distinguishing feature of our difference is how we deal with the failure rate in the home-based business industry.  Our premise is that the failure rate is due to peoples' inability to adapt to and integrate change into their lifestyle.  Said differently, people do not "find" the time to constructively engage in the activities that will build a business and crawl out of the entrenched patterns of their lives.

Therefore, this core value is "embracing change"... and the degree of change will predict the amount of success.  It is the mature and responsible understanding that nothing happens without applied effort within the context of an intentional strategy.

Let me use this as one example from my own experience.  I worked for years needing to be at work at 6:00 am.  This required my alarm going off at 4:30.  When I got home, the routine was to catch up on (reading) the day's news and in so-doing fall asleep for a nap upright on the sofa.  Then, the TV was on and this occupied the hour or so until it was time to start dinner.  Then, the Network news to Wheel of Fortune and Jeopardy and then nodding off again... how pathetic - every day for years.

Now, ask yourself, where did you see me mention 'working on my business'?  The necessary change came when the TV was turned off.  This is the change that was necessary, for me.

Everyone has their own structure of how their time is invested.  Good, bad, or indifferent - this "inventory" simply "is" for every individual.

In building our credibility, we do not sugar-coat the reality the change necessary.  There is a lot more in regard to the process we have chosen to work within, the skills required and a host of other factors.  However, unless you are exhibiting the daily habits of applying effort, you will not be an effective leader.

This is the raw truth and we hope you can appreciate it for the value and advice it holds.

Clients and Being of Service

There is a whole world of words, semantics, and definitions that we very consciously attempt to use as differentiators in defining who we are as a marketing organization.  In referring to people we work with as clients, it is really a  mindset "trick" in understanding that you are (for all intents) employed by them.

Anyone you bring into your organization,, we encourage you to think of as clients, in the sense that they support your income - like in any business.

Referring to them as recruits, downline or enrollees all miss the mark.  Until you fully appreciate that you need to be of service through teaching, helping and coaching your "clients" and treating them in the context of the lifetime value they represent, you can not consider yourself to have evolved to the professional level of an at-home business owner.

Lifetime value.  Ponder this.  Enter into relationships instead of "signing people up" and seeing what happens.  Mentor.  Teach.  Coach.  Encourage.  Support.  Be a role model for others to emulate.

This is at the core of anyone's success.  Leadership in setting the tone, the pace, the activity... what you do and how you do it must be an example to those who look to you for guidance.

No one starts here.  Everything is earned.  As you earn competence and credibility, you will earn money.  This is also part of what is referred to as the Law of Compensation.

There is no faking it.  You put in the work to gain competence and you get paid.  Conversely, no skills,  no money.

Being of service and treating people as clients (who are paying you to lead and teach is a great way to define who you are and what you do in our business.

Shake Up Your World - A Rebirth of Magnificent Proportions

I approach this title with a certain amount of glee and aspiration.  Our goal with this site is to motivate and instigate change.  The admonition in the title is a call to action that will have life-altering implications.  However, we always need to temper the hyperbole with reality.

At the time of this writing in early January of 2017, we are typically called to make resolutions in a spirit of renewal  We take a collective deep breath, and in a state of calm repose, make our best attempts to set goals for the year to come.  With earnest intent, we set out conceptually to define how want things to be - in defining our future(s).

Ultimately, you make decisions.  Your life is the accumulation of the choices you have made. From the extent of your education to relationships and who you spend your time with, how much television you watch, your level of involvement with self-medicating, whether you have your future mapped out in writing... there are and there will be on-going choices you make.  These choices have consequences... or every action has a reaction...

In this context, "shaking up your world" is a choice. You can go with the status quo, or you can responsibly and intelligently make changes.  What we do with Working Poor No More is such a choice.  We simply take you by the hand, lead you to the window and point to the potential that is outside (of your current, personal experience).

The promise of a Rebirth of Magnificent Proportions is where the potential for hyperbole exists.  This is meant to inspire your ambitions - not a promise that it will happen. There is a great deal of learning, application and execution between these two ways of defining promise.

Our intent is to simply apprise you of the potential in the context of something that is plausible and reasonable to understand and engage.