No, not the spies in Washington DC... the CIA in our world is an abbreviation for the words Competence, Integrity and Analysis. Stick with me here. These three words encapsulate most of what we do, so let's take a look at how they apply; and, why you will want to understand (and use) these words when describing yourself and how they form a part of our moral foundation.
Competence
If you don't know already, we are a "skills pay the bills" organization. There is no faking it. We talk about providing service and value - and - being paid has a direct correlation to the amount of service and value you provide. Competence means that you have made the transition from student to teacher and you possess (have earned) the skills to teach others. Competence means you consistently engage in business building activities as a part of your skill set on a daily basis. Competence simply means you are capable of transacting a process from 1) marketing to, 2) recruitment to, 3) support - with each having their own set(s) of tools used in each part of these three processes.
Integrity
Without integrity, you will not build trust. Without trust, you will not be a worthy business partner and have no business. Y/our brand must exude honesty, with the premise that we are genuinely interested in helping people. The notion that we are interdependent means that we rely on each other in the context of a community that has stated norms and values. A portion of these values is being conveyed here, through this article.
Analysis
Analysis means that we invite and welcome skepticism. We want people to look hard and what we do and come to a confident decision about being involved. Through this process, we will earn trust and create good-will. We want T-crossers and I-dotters. It's all good... and having to answer tough questions will only serve to make you sharper and more valuable. Therefore, don't shrink from peoples' analysis and skepticism... embrace it.
We are a purpose and values-driven enterprise. Our focus on community norms serves the very real purpose of putting everyone on equal footing. This is to say that if you are a part of who we are, you have something to offer people who consider joining you. At first, you legitimately lean on the rest of us, but ultimately (to be in business) you need to have skills to teach, behaviors to emulate and be a leader whose character aligns with The CIA.
Saturday, August 25, 2018
Friday, August 24, 2018
Access to Economic Opportunity
This article is about tone. It is about how we present ourselves to people evaluating what we do. It is about "access" to an off-ramp on the highway of life. Some people will choose to read the road sign, turn on their blinker and pull off to have a look. Most will keep moseying on down the road without a thought of attending to what is passing by them.
Yes, we have something to offer. Ultimately, it can be transforming in terms of income, lifestyle, and options people have. Our ethos and values dictate that people understand that we are simply one of many options. We feel no need to impress others in a showy manner but allow the overall "tone" of what we do carry-the-day, followed by responsible, descriptive information.
We don't want to be perceived as the latest, greatest, whiz-bang deal that you want to jump on and get rich with. It is simply not that easy and does not work that way. Therefore, our focus is the friction. It is the work involved. It is the competence gained through skills and knowledge acquisition.
The overall mechanics of what we do are no different than many, many other opportunities. The value proposition of what we offer is how we go about posturing and explaining what we do. We offer a portal to Economic Opportunity and invite people to step through it to experience what is on the other side. Our goal is to be perceived as honest and measured in our approach.
As such, we are educators who provide information for people to evaluate. We do not need to "sell". People will see it, or they won't. This is the nature of the "game".
At the end of the day, the more people you expose to what we have to offer, the more money you will make... with the caveat that you focus on, and build productive relationships with people you bring into our business.
As the old saying goes, we lead horses to water... however, humans have a bit more brain power in deciding whether they drink. The point here is that we are "leading", not pushing or prodding. Inherent in what we do is to create exposure to people who potentially may be interested based on varying degrees of being stuck and frustrated with their lives.
If the time is right, if the life-angst is high enough, if the few bucks it takes to get started are available... or, if the "risk" seems worth the effort, then people act and join.
The majority do not. This is simply the reality of what we do. The predicate to your success is the number of exposures you make to people who may potentially be interested in having a look.
Yes, we have something to offer. Ultimately, it can be transforming in terms of income, lifestyle, and options people have. Our ethos and values dictate that people understand that we are simply one of many options. We feel no need to impress others in a showy manner but allow the overall "tone" of what we do carry-the-day, followed by responsible, descriptive information.
We don't want to be perceived as the latest, greatest, whiz-bang deal that you want to jump on and get rich with. It is simply not that easy and does not work that way. Therefore, our focus is the friction. It is the work involved. It is the competence gained through skills and knowledge acquisition.
The overall mechanics of what we do are no different than many, many other opportunities. The value proposition of what we offer is how we go about posturing and explaining what we do. We offer a portal to Economic Opportunity and invite people to step through it to experience what is on the other side. Our goal is to be perceived as honest and measured in our approach.
As such, we are educators who provide information for people to evaluate. We do not need to "sell". People will see it, or they won't. This is the nature of the "game".
At the end of the day, the more people you expose to what we have to offer, the more money you will make... with the caveat that you focus on, and build productive relationships with people you bring into our business.
As the old saying goes, we lead horses to water... however, humans have a bit more brain power in deciding whether they drink. The point here is that we are "leading", not pushing or prodding. Inherent in what we do is to create exposure to people who potentially may be interested based on varying degrees of being stuck and frustrated with their lives.
If the time is right, if the life-angst is high enough, if the few bucks it takes to get started are available... or, if the "risk" seems worth the effort, then people act and join.
The majority do not. This is simply the reality of what we do. The predicate to your success is the number of exposures you make to people who may potentially be interested in having a look.
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