The Role of Instant Pay Offers

This post pre-supposes that you are open to a portfolio approach to generating income with a range of diversified products and services.  This will not appeal to anyone with tunnel vision who thinks their product or opportunity is "their business".

In contrast, "your business" is the group of competent, committed people who agree with and participate in the same business strategy you ascribe to.  As such, the businesses themselves can be anything.  Your business is a cohesive group of people who share the same values and principles in a community of support and interdependence that is built on relationships.  That being said...

The natural market for what we do is the universe of people who are already familiar with Social Commerce.  Call it what you will... the global way to describe it is building organizations and sales teams through marketing and networking.  This includes the Multi-Level Marketing Industry, Affiliate Marketing, Network Marketing, Home Business Entrepreneurship... again, call it what you will.

A niche within this Sea of Opportunity is in the Affiliate Marketing space with Cash-Now offers.  These programs are described with the following:

 

Cash-Now (Instant Pay) offers are a hedge against business models that are inherently slow-growth due to their compensation structures.  I write about this in a recent post, "MLM Myopia and a Call for Wider Vision".  I will not repeat myself here.

The important thing to note is that Cash-Now Offers are complementary in an overall Home Business structure.  They are a "pitch" for a cash infusion, as opposed to a "proposal" that is described in #2 in the graphic above:  Subscription Income.

As stated in the subtitle of the graphic: "simple to understand and implement... 100% payout, instantly, person to person."

Very simply, I encourage you to spend some time looking at the graphic above and "connecting the dots" in your head.  If you do not currently have a "cash-now" offer in your portfolio, you will note it is #1 (or the first step) we recommend. 

We are glad to share these platforms with you.

MLM Myopia and a Call for Wider Vision

The Multi-Level Marketing (MLM) business model is difficult to make work.  The success rate attests to this.  Or, conversely, the failure rate in the 90%+ range attests to this.

Regardless, many people intrepidly espouse their love of 1) the product or service, and/or; 2) their aspiration for time and financial freedom.  The inherent “rub” is simply a repeat of the first sentence:  it is difficult to make work (and) many starve-out due to lack of success – which translates to lack of organizational growth... and in turn means no profitability or income.

There is a way to fix this problem.  First, let’s compare and contrast the MLM business model with Affiliate Marketing where there are immediate payout, "cash now" offers.

As most know from the name of the industry, MLMs have many levels.  Typically, there is an up-front incentive bump like fast-start-bonuses for recruiting new enrollees, and then in the following month, percentages kick in for whatever rare gemstone, precious metal, or quasi corporate “rank” an MLM company ascribes to.  For example, precious metals would start you out a "rank" of  Bronze, then Silver, Gold, and Platinum.  Gemstones are typically Emerald, Ruby, Diamond... etc.

With each of these “rank advances”, the MLM team member gets increasingly larger portions of the pie, based on organizational size or business volume.  (And) typically this comes with a personal monthly volume requirement (subscription) to remain “active” in the compensation plan.  Yes, this monthly commitment is an elaborate subscription... which is great (everyone loves subscriptions) if you one can make the overall business model work.

Juxtapose this to Affiliate Marketing where there are many platforms with “cash now” components and pay 100% (and) with additional leverage features enabling/incentivizing organizational growth.  The MLM “fast start” bump is somewhat analogous to this in that it is an initial cash infusion to your business.  However, in the subsequent months, there is a huge difference in getting (say) 7-10% on your first level as a Bronze, then adding 3-5% when you reach Silver... etc. (sweeping generalization is acknowledged given other incentives in MLMs). In contrast, however, with Affiliate Marketing, the 100%’s keep coming to infinity if one is astute in driving organizational growth.

Based on many, many Affiliate Platforms, this “cash now” feature can sustain and support any MLM slow-growth curve.  As such, with a diversified portfolio of offerings, one can combine their MLM love-of-products with Affiliate Marketing cash infusion programs.  In doing so, you create a sustainable business growth trajectory for your MLM.  Said differently, you create an insurance policy so that you don't "starve out" of an MLM business.

Now, if you have "made it" in your MLM, congratulations!  Take this as advice for those you recruit in the future.  It simply makes sense for the 90%+  In addition, many of the moderately priced, mid-tier Affiliate Offers serve as lead generation tools for (the often) more expensive MLM  initial investment starting points.

So, to close, let me state the premise here clearly:  in a portfolio approach to income, MLM Businesses can (and many times should) be complemented with Affiliate “cash now” offers to sustain the growth curve of the MLM (and) to act as a lead source for any offer in your portfolio.

Hope this helps and makes sense.