Social Commerce has an inherent problem of the blind leading the blind. It is a function of people joining people who have "joined" and neither have a real clue of what to do - beyond making a list of 100 names. The question is: is this an industry issue, or an individual company issue?
Well, you can't really control an entire industry. Therefore, the answer has to lie in all of the individual companies whose model is basically to let people "wing it". There is no structure, no planning, no accountability. This is for daily activities, scheduled communication (check-ins), or any other form of "active" mentorship/sponsorship.
For most, sponsorship ends when the transaction is complete. It's simply a, "OK, I got mine. Good luck in going to get your's" approach. The contention of this post is that this is when the "relationship" should begin. The issue is that there is no formal process (in most scenarios) to make this happen. It is not a sponsorship numbers game to see who sticks. It should be/needs to be about the transfer of skills, attitudes and best practices tailored to the one sponsored.
As such, this is a cultural issue of individual companies, which in the aggregate, make up an entire industry. This is a huge deficiency in the home business arena.
It should be no wonder why the failure rate is so high. Best practices have to extend well beyond "sign up and try it". When someone is enrolled, it infers a responsibility to that person to ensure they have a game plan to execute. Otherwise, you are a deadbeat sponsor.
Again, without a formal process to make this happen, with tools and metrics, with standards and accountability and with an expectation that a business relationship involves being in a relationship, then "the industry" will continue to falter (as an industry) and will continue to fail people individually.
The WPNMLC offers this structure, these expectations, and the ethos to have a responsible approach to enrolling others. This is our core message and our core value proposition.
