A Means to an End

You can make money doing just about anything if someone is willing to pay you for it.  In a general way, this defines commerce.

In the new world of Digital Commerce, there is something called an NFT (Non-Fungible Token).  It is a "unique unit of data" on a digital ledger, typically associated with something... artwork, music, sports trading cards, or even just ideas.  So, it is a digital representation of something - stored on the blockchain.

So let me ask, where is the value here?  Something is unique.  OK.  Something is scarce.  All right.  Something that two parties agree that has value... How? I am not sure, but it is happening in real time, right in front of our eyes.  I am in no real position to judge, so I will not.  This all seems kind of "made up" to me, however my opinion of it is irrelevant.  If people agree to it - so be it.  It is a means to an end.  More power to them.

Analagously, the "detractors" of our industry "judge" that person-to-person commerce is somehow inherently scam-my.  They contend it is about people taking advantage of others; and people getting "burnt" as a result of their participaton.  In many places, you are admonished to "run" from certain business models.

Here's the reality:  all of the negative inferences abound because many people can not (do not) make things work.  "How" things work is governed by systems and contracts that people agree to.  But nonetheless, people persist in denigrating the Social Commerce industry.  This is not a fault of the industry, it is the fault of the people in the industry and the supports that are in place to bolster success.

This is why we go to such great lengths to ensure those we recruit have a solid understanding of what they are getting themselves into.  What we do is not for everyone, otherwise, everyone would be doing it.  However, let me be clear, the "system" works.  The proof is real.  The unfortunate reality, it that people are not taught "what it takes" to make the system work for them.

However, the real point I want to make here is that we are in the business of consensus and agreement.  What we do is simply a means to an end.  This "end" is profitability and income. Everything we do is designed as a means to this end through teaching and mentorship.

This is another way to explain what we do:  we find (recruit) people and organize (pair) knowledge, and money with a system designed specifically to enable this to take place.  The "system" could be anything.  What we do was simply a "choice" someone made at some point in time.  We simply agree to jump on the bandwagon and participate "in a way" to make money.

And, to bring this full circle, the "means" we use, compared to an NFT is highly tangible and rock solid.  The "end" is income.  The question you need to ask yourself is "if" our ends justify our means inherent in the systems and tactics we use?

Look yourself in the mirror and answer this question honestly.  This moral underpinning and sense of clairity will drive your business in terms of your confidence and conviction in conveying the value in what we do.

No Time is Ever the Right TIme

This will be short.  It is about procrastination.  It is about being stuck in life.

There is a song by Adele named Easy on Me.  The refrain of the song is, "I had no time to choose what I chose to do".  It is a lament about youth and being stuck in her ways.  Later in the song she talks about having good intentions and the highest hopes.  Nonetheless, it is a song of regret - of an older self reflecting on a younger self.

From my perspective, her song speaks to the "plight of the commoner".  It is a life resigned to the way things are, even with the best-of-intentions.  It is "knowing" things can be different, but doing nothing about it, and this realization coming only from the wisdom of the passage of time.

Many times people get swept along by the inertia of family, social, or cultural expectations and as Adele says, "I had no time to choose what I chose to do".  Eveything in life is reduced to an unconscious whirlwind, in the absence of affirmative choices being made.  No time is ever the right time and days and weeks turn into months and years.  In the end, nothing changes.

This song captures a small slice of "why" people get stuck in life.  Our business simply poses an option - that includes a plan to follow for people to get un-stuck.

"A" Product is Critical - "The" Product is Not

For our purposes in what we do, first, let's define commerce.  It is the exchange of money for something of value.  This "something of value" can be broadly defined as a product or a service.  

You pay a Lawyer for his knowledge.  You pay a carpenter for building you a shed.  You pay College tuition to attend a school.  OK.  I don't need to go on.  The point is money is paid in exchange for something of value.

Ultimately, everyone chooses how to make a living.  If a grown man imports children's toys from Taiwan, there is no requirement for him to have an affinity for the toys.  He uses toys as a vehicle to make a profit and earn an income.  Year after year, there may be slight product variations, but ultimately the "toy business" is the toy business.

We sell Tools and Education.  Just as in the toy business, these products remain relatively consistent from year to year.  There are innovations.  There are upgrades.  Again, ultimately the products we offer are relatively consistent over time.

The point here is that you and I could choose to be in the toy business... or the shed business... "the" product does not really matter.  We are in the education and mentoring business.  At the end of the day, we are in business to make a profit and earn an income.  It is what we agree to, rally around, support, and advocate for.  

To be legal, a product or service has to be exchanged for money.  "A" product is critical, "the" product could be anything.

One a Week - For a Year

 

This post is a perspective-builder.

I don't want to insult anyones' intelligence here, but one a week for a year is 52, right?  In our business we use an initial "cash now" offer that is followed by a subscription offer, which is funded out of profit.

For the sake of simple math, let's say a subscription is $200 a month.  This (times) 52 is $10,400 a month in gross income.  After taxes at 25% the net income is $7800.  This replaces most people's incomes, and if not, is a welcomed "bump" in income for anyone.

Now, given the leverage components of a Referral Line Compensation Structure, to realize a group of 52, you do not need 52 direct recruits because people are referred to you as a part of the business model.  Again, this is a leverage component stipulated by a contract.  Realistically, a group of 20-25 direct recruits can produce a group of 52 (give or take).  

Then you need to account for the realities.  Eventhough we do our best to ensure people's success, in reality, not everyone will "stick".  Therefore, in getting to these numbers, you need to account for attrition (fall out).  Your level of attrition is directly correlated to your ability to nurture and support your organization.

That said, everything comes full circle back to "how" you get one-a-week?  First,it happens through activity (exposures) in telling others about what we do. This is the grunt and grind part of the business.  Second, it happens through working with your referrals (poeple you do not directly sponsor, but are referred to you).

We work with people in terms of what people "bring to the table" in regard to time, budget, previous experience and knowledge.  A plan needs to be tailored to these "variables".  Not everyone will have the same plan.  It has to be highly customized to be a "fit" to integrate with what someone can realistidally "give" in terms of time and resources - to make a business work.

This is all in pursuit of "One a Week - For a Year".