Tuesday, January 1, 2019

Belly-to-Belly and Shoe Leather Prospecting

Prospecting (to prospect) is a verb.  It is an action.  It is what we do to expose people to our message to gain their attention and interest.

There are many forms of prospecting that are either free or paid.  Our business model starts with no cost or low-cost methods that are in the "Local, Guerilla and Belly-to-Belly" categories.  We do not encourage warm market (friends and family) until you have an established record of success.  So where and how do we suggest you get started?  

To make things most efficient, think concentration.  Where are there high densities of people who may be open to what we have to offer?  We have generic Community sites that are intended to appeal to Retail and Office workers.  Can you see yourself walking into businesses and introducing yourself, engaging in a conversation starter like, "Can I ask you a question, do you like working here?"  Then following with, "Do you have any other sources of income"?  Then, "I am always looking for people to join me in a business I work part-time, do you mind if I share it with you?"   Then, hand them a mini-flyer with one of our sites and your email printed on it.  Or, to make it seem less "scripted/canned/planned" take out or ask them for a piece of paper and write it down for them.  Any site will work depending on where you are:  BigBoxBackup.biz, SpreadThis.info, TellPeople.info, IndependentGrad.com, WorkingPoorNoMore.com.

Your ability to engage with people is a skill.  Your ability to gain someone's attention and interest is a skill.  You are paid in direct proportion to your skills.  Can you make a compelling and enticing invitation?  Can you carry a conversation?  Do you have a strategy, or are you nimble when thinking-on-your-feet in moving a conversation toward inviting someone to evaluate what we do?

Here's the thing:  not everyone will engage.  Not everyone will express interest.  In terms of Time Management, it is best to make this assessment sooner, than later and move on to someone else who potentially may be interested.

The cost of this method of prospecting is the cost of the pen in your pocket.  If you can't or don't want to print mini-flyers, all you have to do is go out and meet people and write down two pieces of information:  a website and your Gmail account.  

How many times a day can you do this?  This is the most basic, direct and fundamental method:  face-to-face invitations.  Simple:  Do you have a piece of paper?  I will write down a website and my contact information,  If you want to learn more, you can get in touch with me.

Now... understand... this method is not going to yield the highest returns.  This is akin to fishing in the ocean as opposed to throwing a line in a lake stocked with (name your favorite fish).  Ultimately, you will want to migrate your efforts to methods that more "attraction-based".  However, to get started, nothing will get the marbles out of your mouth faster and you will learn how to think on your feet quicker if you simply get off of the sofa and go out and talk to people about how money impacts their life... no matter your path to engaging them on the subject.