Got 'Em? Great - If Not, Get 'Em

If you bring skills to the table that will contribute to your success, great.  This article will tell you what these skills are.  If you don't, you need to be willing to commit to learning them.

So, what are the skills and tools you need?  At the most fundamental level there is something we call getting "Google-ized".  This includes:

• Gmail - having Gmail accounts and understanding all they have to offer is fundamental.  As examples, knowing how to create an account that is specifically set to reply automatically.  How to create a hyperlink that directs people to another place on the internet.  Understanding that you can have multiple Gmail account for different purposes.
• Google Voice - you can have a free phone to used for business purposes and to use as a texting platform
• As you evolve, you will want to understand Blogger and Sites and have the ability to "create" content and share it.  These resources will position you as an authority in whatever you choose to talk about.

Then, there is the back office of our business and understanding the marketing tools including the capture page system and the other free (and) pay-to-play tools.  There is email capability here too.

Again, as you evolve, you will want to understand Social Media and how this "figures" into your mix. There are things called "business pages" that are separate from your personal page.  There are groups you will want to be aware of and become a part of.  In addition to Facebook and Twitter, there is Instagram, LinkedIn and Pinterest... and the rest of the Social Media rabbit hole.

Having a private autoresponder (Aweber, GetResponse, MailChimp, any of the many others) will be in your future, again, as you surpass the fundamentals of getting started.

This gives you an idea of the "stuff" that makes the toolkit of an online marketer.  If you have "no interest" in learning any of this, then what we offer will not be a good fit for you.

If you can invest a bit of time everyday learning and applying these skills, then there is every reason to expect that you will have success.  Nothing happens without learning and growth.. and then having the ability to pass along and help others learn and integrate what you know.

Building Trust

Relationships develop over time.  With time, and with the ups and downs that all relationships take, you develop trust.  After all, how do you judge that someone or something is being reliably truthful? How do you know that you are not being "fed" bunk and people are not simply trying to put their hand on your wallet?

There is a communication dynamic called "instant intimacy".  In communication terms, it is not really the same thing as love at first sight.  The process of information exchange typically (in normal social interactions) go through layers of information from public, then social, then personal and finally (over time) intimate information.  Instant intimacy is really instant trust to allow people into your world and to engage in intimate topics.

The reason what we do is at times, tough - is that "money" is a very personal/intimate topic for most people, especially if you don't have enough of it.  As marketers, we violate and blast right through the outer two layers of information exchange.  So, how do we compensate for this?

As you will find out as you become more familiar with our business philosophy, first and foremost, we are a relationship-centered, community-based and culturally grounded model.  We encourage "look before you jump" and "learn all you can" kinds of reasonableness.  But at the same time, before we lose people, there has to be an element of instant intimacy to capture people's attention and a handful of their belief.

As such, everything we do, everything we say has to be viewed as "refreshingly honest".  It has to be different and unique in the marketplace of money opportunities.  It has to be both reasonable and well-reasoned.  There is no room for anything other than genuine and earnest information with the inherent goal of developing trust.

It is somewhat sad in industry and marketing terms - that the central thesis here is to simply be honest. What does this say about marketing in general?  In any event, this is how we roll.  We want to move people through an information acquisition process and be as transparent and candid as we can.

In doing so, we hopefully build and earn trust.

What Do You Want?

...and what are you going to do to get it?

Let's put a little sharper point on the pencil here.  We are talking about money.  Money lubricates life. If you are not meeting your bills rights now... if you want something you can't afford right now... if you have college loans to pay... if  you are not set up well for retirement and have no realistic Plan B... name your need:_____________________.

No matter the reason for you needing more money, addressing these needs is (and will remain) a dream or a wish unless you have a strategy to close the gap between where you are, and where you want to be.

What we do is offer ONE option.  ONE alternative.  ONE thing for you to consider.  The reality is that there are a million ways to make money.  You only need ONE.  What we do may or may not be that ONE thing.  Our point is that if you brush off what we do and don't have a serious look, you are significantly short-changing yourself (your life, your future).

Money is fuel.  It powers the things you want in life. You won't know if our fuel is dry garss and twigs, or if it is liquid nitrogen under pressure - until and unless you give what we do a fair "read", an honest evaluation and compare it to every other thing you have ever heard of and considered as a way to make money.

You owe this to yourself and to your family - if you have one.