Sunday, April 12, 2020

What You Earn and The Value You Offer

We build people through enhancing their skills and knowledge acquisition.  We talk about personal branding.  We extol the establishment and nurturance of long-term business relationships and provide the tools to kick start this process.  We are not a biz-opp, sign-up-and-try-it operation.  In fact, the income platforms we use can come and go.

The reality is this:  1) the more value you offer, 2) the more people you will attract, 3) the more people you attract, the more money you will make.

The "moral of the story" of this post is this:  you need to build resources that build your personal brand as a professional coach and mentor.  Said differently, you need to posture yourself as someone worthy of following   This can't be done by posting links to biz op pages on Facebook, nor any other means of Social Media posting where you are being told to essentially "spam" your link.

You can believe this, or fight it.  It is your choice.  Long-term success is contingent on a competent group of people equally vested in moving forward toward a common goal and with agreement on a common path to get there.  This is an agreement pact sealed by competence.  It is a social contract for quality mentorship.

"Signing people up" without providing guidance and mentorship to navigate this process will not get you to the level of earnings you can otherwise attain.