"Scam" and "Pyramid Scheme" Marketing

If you Google just about any Home Business opportunity, among the top results, you will find multiple articles eluding to "Scam (or) Not?".   This may typically be accompanied by a claim that identifies what you are researching as a pyramid or Ponzi scheme.  Here's what you need to know.

These terms rank, especially for those who know how to use (manipulate) them to achieve rankings. Because the algorithms at Google look for consumer protection terms, in just about any instance if these keywords are used, they will automatically rank in the search results.  But, here's the deal.

This is a form of reverse marketing.  Scam and pyramid scheme marketing is a strategy. "Scam Marketers" use "the opportunity" you are researching to gain your attention, say some negative things about it, and then switch and pitch you on something that they are marketing.  Oftentimes, this is accompanied by denigrating the founder or anything else they can find from their own Google search to fill a "cesspool article" regarding how awful what you are evaluating is - and to steer clear.

I did not understand this for a long time.  In reality, nothing is perfect and you can find something wrong with anything.  All one has to do is make their laundry list of these things, write about them and then say, "If you want to know what I find superior, take a look at this...".  Frankly, it is sleazy.  

And then, in many of these posts, the author has people in his downline comment on the article agreeing with everything said - to make it appear that there is a ton of social proof.  These posts are infuriating if you know what is actually going on.

You need to use your own powers of discrimination and evaluate our business on its own merits.  You can and will find articles on just about any Affiliate business that claim it is a scam.  This is a dirty little secret. 

The businesses we are involved with do have leverage components.  We do recruit and build organizations, like any business.  Any successful business has a customer base that is conditioned to buy and be loyal.  They buy from you on an ongoing basis - you are their go-to source for whatever you sell.  This fidelity and loyalty to you, whether you are a bank, or a tire brand is how successful businesses are built and thrive.  We are no different.

And one final thing, the structure of our business is not even close to resembling a pyramid.  It is more akin to a silo with width and depth, but not successive layers of increased percentages paid to the company or "people at the top".   Any claims otherwise and attributing the term "pyramid" is simply ignorance or malfeasance to serve one's own ends.

Just a head's up.  This is all stuff you need to know.

We Help People (help themselves)

Our goal and mission is to transfer skills and knowledge.  With the application of these in very specific and targeted ways - we create a path to financial stability.  Then prosperity.  Then total financial independence.

If you think this can be done overnight and without the necessary investment of time to learn and apply, you are (unfortunately) sorely mistaken.  What we do is completely analogous to going to school, getting your degree in teaching - and then being a teacher.  If you can not help others (or this does not appeal to you) then our business will not be a good fit for you.

We do not really "mass market" and look for warm bodies to sign-up.  We much prefer slow, solid growth with people committed to competence (personally) and the competence of a group of people who become professional marketers - whom you have helped and mentored.

Frankly, most people totally miss this in the home business industry - and it the reason for the high failure rate.  I talk about "change" in many other posts on this blog.  Learning and change (or, learning to change) is at the very core of what it takes to be successful.