Odd title, right? Let me explain.
Franchises exist for all types of things... massages, hardware, storage, any type of fast food... including hamburgers. Law Offices, Insurance Agencies, Real Estate Brokerages, Physical Therapy Clinics, H&R Block... OK, you get it.
What we do is the same. We market digital franchises. Our product is eLearning, sometimes referred to as Digital Education. We deliver our product over the internet and affiliate with Online Platforms that have a business template in place for us to follow. In addition, these platforms also provide all of the business functionality to handle payments, organizational tracking, management, training, and a host of other functions, depending on the individual platform.
Given that all is "digital", our business model is easy to understand and implement. It is transacted by mind and mouse. There is no complicating your life with UPS or FedEx deliveries. No dining room tables or garages full of "stuff". In the context of commerce (the exchange of money) our model is to learn information and implement what you have learned.
You are the Owner/Manager of a franchise. Ultimately, this does involve recruitment and training of employees. In our case, we refer to these people as Client Partners, but the process is the same in regard to interviewing and onboarding. It is the same in regard to ongoing support and management. However, there is one big difference: we have no payroll. We are a commission structure like any Insurance or Real Estate Agency.
To bring this all together, understand this: knowledge and education lead to competence. Competent Client Partners are your most valuable asset. Your business is not the Platforms we affiliate with. Your business is the loyalty (longevity) and competence of the people in your organization who have the ability to articulate and transact our Digital Franchise business model.
