Making a Positive Difference

At risk of sounding too simplistic, our business philosophy is to make a positive difference in peoples' lives.  The reality is that money lubricates life.  When income exceeds expenses, money literally eliminates the stress of daily living and liberates people from financial demons.  This allows people to be their best-selves - happy and comparatively free - at least on a financial dimension.

As such, and in a much broader context, our culture (our ethos) positively impacts society.   This is much larger than a "business opportunity". Inherent in this is collectively, as a community, we elevate the quality-of-life for large groups of people who we support through education and through teaching to take purposeful, well-defined action(s).

We make a positive difference by paying attention to relationships and to the best of our ability, doing all we can to ensure others' success.  This is inherently a process that happens over time - and with time, we build stable and lasting businesses that are built around our culture and sense of community. When applied to large numbers of people, the societal benefit becomes somewhat self-evident.

If you look at the real potential to build something to pass along to your heirs, there is no other way to approach what we do.

Permission Marketing

First, let me preface:

Without giving away too much about what makes our marketing group unique, it is safe to say that we seek to establish stable, long-term relationships. This is done within the context of a community. We rely on and support each other in building businesses that create financial stability. The kind of stability that evolves into higher and higher levels of prosperity.  Individual by individual, this defines what we do as we grow participation in our groups.

This being said, how we initially approach and market to the groups we target has everything to do with the initial contact(s) we make.  We do this through asking for permission (if they are receptive to?) receiving further information about what we offer.  

In this context, the chapters that Seth Godin shares a great primer to get your head around how we build large, stable organizations.  We are not mass marketers in the traditional sense, but very specifically and intentionally are thoughtful, courteous and methodical in our approach. This level of sophistication (both in terms of etiquette and strategy) is one of the key variables that sets us apart.  Depending on the group we are marketing to, this has to be done right.

A Right Way and A Wrong Way

Is there a right way and a wrong way to approach a home business?  Around the Holidays, between Thanksgiving and New Years (every year) there are always multiple promotions from different "follow me and my system" marketers.  Typically, they host webinars and then have a campaign to follow-up (forever) until you unsubscribe.

There are a lot of clues left by this process.  The problem is that for the vast majority of people, the skills sets required to execute this kind of "marketing funnel" to a targeted national or worldwide audience are well beyond their time and talent.  So, even though there are many examples of state-of-the-art processes, building one yourself is an extremely tall order.

Some advocate "the only way" is through paid advertising and they will show you how to make it happen.  Others sell the process itself and include landing page builders integrated with free offers and auto-responder campaigns.  Many or most of these have affiliate programs and "the model" is to sell their tools and their process as an additional income stream.  There are different levels of sophistication and integration that make all of the pieces of marketing funnels fit and work together.

The issue is this:  it is really a full-time second job to learn and implement all of this stuff, and the commitment required to make it happen is simply beyond the capabilities of most people.  Therefore, even if they invest in a course, a process, or a suite of tools... getting it all to work and having the skills to make it "hum" is a huge problem.

Therefore, somewhere between knowing + doing nothing - and - these state-of-the-art systems are some common sense best-practices that the majority of people can engage in to build a home business.  At the end of the day, our "job" is to get our message of "what we do" in front of people for them to evaluate and then provide on-going information that reinforces the viability of making money and encouraging them to join in the effort to enhance their own income.

The most simple, first thing anyone can do is to point people to a company capture page with no other supporting resources (that talk about who you are as a marketer or a leader).  However, you can piggy-back off of other people until you gain and build your own resources (like this blog and individual posts within it).

The key is to get started doing something/anything - and then building on your time and talents.  This will differ for everyone based on your personality type, the skills you initially bring to the table, whether you have other commitments, including children and any number of other factors.

Short of investing thousands of dollars in your education to implement state-of-the-art systems, you have to find your sweet spot of engaging with your business.  Your business is finding people who will embrace the idea of partnering with you to make money.  We are "selling" participation and group-think.  We are marketing a community of shared values.  The key here is "buying into" a philosophy, as opposed to buying a business opportunity.  We are not selling a "deal" as the means to our end, we are selling a culture of interdependence that will sustain everyone.