Permission Marketing

First, let me preface:

Without giving away too much about what makes our marketing group unique, it is safe to say that we seek to establish stable, long-term relationships. This is done within the context of a community. We rely on and support each other in building businesses that create financial stability. The kind of stability that evolves into higher and higher levels of prosperity.  Individual by individual, this defines what we do as we grow participation in our groups.

This being said, how we initially approach and market to the groups we target has everything to do with the initial contact(s) we make.  We do this through asking for permission (if they are receptive to?) receiving further information about what we offer.  

In this context, the chapters that Seth Godin shares a great primer to get your head around how we build large, stable organizations.  We are not mass marketers in the traditional sense, but very specifically and intentionally are thoughtful, courteous and methodical in our approach. This level of sophistication (both in terms of etiquette and strategy) is one of the key variables that sets us apart.  Depending on the group we are marketing to, this has to be done right.