Social Commerce

People in social groups drive commerce, whether it be cars, blue jeans or a particular brand of hot dog.  People "buy in" literally with their wallets - and figuratively with their opinions and behaviors.

What we do is no different.  We drive commerce by earning people's trust and influencing opinions. We provide information and act as a guide.  In this process, we talk about aggregating and leveraging resources through a group of people with a common purpose.  This purpose is greater financial security.  All this makes sense to us.

Here's the thing... not everyone will be enticed by our offer. Our job is to find and appeal to people who are hungry for change... not everyone is.  In our world, most people are stuck in the status quo and are not "hungry" (enough) to change.

Ultimately, your success is predicated on your ability to understand the social nature of our business and "frame" what we do as:

1. Education
2. Helping people with an aspiration [to achieve and have more] decide to participate with us.

In the context of a social group, people consciously and rationally choose to participate in and contribute to a cause that is larger than themselves, and at the same time in themselves.  In our case, "the cause" is their own financial well-being, made possible by being involved with and supporting the larger community that makes it all take place.

This defines Social Commerce.  It defines Affinity Marketing.  It defines Referral and Word-of-Mouth Marketing.  Ultimately, the strength of your business is predicated by the strength of what binds the people in your business.  These metrics are their commitment and their loyalty and these two factors are a function of their success - monetarily, in regard to status and leadership and their knowledge they are making a difference in others' lives.

Major in Your Life

OK.  This is a college (or education) analogy.  If you go to school, you are expected to learn things.  On these things, you get tested and get a grade.  Some people are honors students, some do the minimum and squeak by with C's and some fail.

Owning a business is really no different.  The premise here is that you can choose to go to school to learn and apply new things, or you can choose to do the minimum (or nothing) and let the status quo be "your life".  Note that the word "choose" is in both statements.

Now, taking this one more step, the tuition you pay (in real dollars) is next to nothing compared to a conventional college... and the education is essentially free.  What you are paying for with what we do is access to a platform that aggregates and tracks people and money.  There are literally thousands of these platforms.

The differentiator, the value proposition of what we offer is the culture and community that surrounds the money vehicle(s).  It is about norms and standards.  It is about shared values and expectations.  It is about time-defined (daily, weekly, monthly) disciplines.  But leave no doubt, it is all about EDUCATION and becoming competent, otherwise, the money does not really matter because the likelihood is that you will not make any.

This is no different than becoming an Accountant, Engineer, or any other Professional.  You need to learn things and then apply what you have learned on a consistent basis.  Said differently, you need to go to work every day.

Major in your life.  Elevate your circumstances.  Choose to change.  Embrace the saying, "If it is to be, it is up to me".

You are not alone.  We are here to help.  If you need help, ask for it, no different than office hours with a Professor.  When you graduate, you will have earned your "degree" in Life Transformation.