"A" Product is Critical - "The" Product is Not

For our purposes in what we do, first, let's define commerce.  It is the exchange of money for something of value.  This "something of value" can be broadly defined as a product or a service.  

You pay a Lawyer for his knowledge.  You pay a carpenter for building you a shed.  You pay College tuition to attend a school.  OK.  I don't need to go on.  The point is money is paid in exchange for something of value.

Ultimately, everyone chooses how to make a living.  If a grown man imports children's toys from Taiwan, there is no requirement for him to have an affinity for the toys.  He uses toys as a vehicle to make a profit and earn an income.  Year after year, there may be slight product variations, but ultimately the "toy business" is the toy business.

We sell Tools and Education.  Just as in the toy business, these products remain relatively consistent from year to year.  There are innovations.  There are upgrades.  Again, ultimately the products we offer are relatively consistent over time.

The point here is that you and I could choose to be in the toy business... or the shed business... "the" product does not really matter.  We are in the education and mentoring business.  At the end of the day, we are in business to make a profit and earn an income.  It is what we agree to, rally around, support, and advocate for.  

To be legal, a product or service has to be exchanged for money.  "A" product is critical, "the" product could be anything.