The CIA

No, not the spies in Washington DC... the CIA in our world is an abbreviation for the words Competence, Integrity and Analysis.  Stick with me here.  These three words encapsulate most of what we do, so let's take a look at how they apply; and, why you will want to understand (and use) these words when describing yourself and how they form a part of our moral foundation.

Competence 
If you don't know already, we are a "skills pay the bills" organization.  There is no faking it.  We talk about providing service and value - and - being paid has a direct correlation to the amount of service and value you provide.  Competence means that you have made the transition from student to teacher and you possess (have earned) the skills to teach others.  Competence means you consistently engage in business building activities as a part of your skill set on a daily basis.  Competence simply means you are capable of transacting a process from 1) marketing to, 2)  recruitment to, 3) support - with each having their own set(s) of tools used in each part of these three processes.

Integrity
Without integrity, you will not build trust.  Without trust, you will not be a worthy business partner and have no business. Y/our brand must exude honesty, with the premise that we are genuinely interested in helping people.  The notion that we are interdependent means that we rely on each other in the context of a community that has stated norms and values.  A portion of these values is being conveyed here, through this article.

Analysis
Analysis means that we invite and welcome skepticism.  We want people to look hard and what we do and come to a confident decision about being involved.  Through this process, we will earn trust and create good-will.  We want T-crossers and I-dotters.  It's all good... and having to answer tough questions will only serve to make you sharper and more valuable.  Therefore, don't shrink from peoples' analysis and skepticism... embrace it.

We are a purpose and values-driven enterprise.  Our focus on community norms serves the very real purpose of putting everyone on equal footing.  This is to say that if you are a part of who we are, you have something to offer people who consider joining you.  At first, you legitimately lean on the rest of us, but ultimately (to be in business) you need to have skills to teach, behaviors to emulate and be a leader whose character aligns with The CIA.