The title of this piece is from The Hurricane, a movie about the boxer Reuben Carter who spent a couple of decades in prison for crimes he did not commit. Peoples' circumstances are their prison and have the same limiting effect. Our evangelism about changing peoples' lives speaks to this notion of transcendence through shining a light on an alternative.
Most people readily admit they need or want more money. This is somewhat universal. At the same time, they are "stuck" in the patterns of their lives. The lack of awareness of viable alternatives is a prison for some.
This being said, we fully recognize that what we do is not for everyone. The "prison effect" is just one factor.
Our mission is to educate people and raise their level of awareness to an alternative. We then guide them through an information acquisition process and serve as a consultant in their decision-making process.
The end-game in our business is to provide a vehicle - for those who choose to get in - to transcend the place that holds them. Our job is to point to the car and encourage them to take it for a spin. For some, it enables them to put their prison in the rearview mirror. Many think our car is like any other car. And, just as many - are content riding a bicycle for the remainder of their lives.
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