Tuesday, September 18, 2018

Resources and the 24 Hour Work Day

Ours is not a "normal" business unless you consider working around-the-clock as normal.  We teach and preach personal branding, establishing credibility and being of value to others and the marketplace.  This cannot be done in the absence of resources that enable people getting to know who you are and how you (we) think.

Once you establish a core set of resources (a bio page, an email auto response, a social media presence) these will "work for you" around-the-clock.  But, here's the deal:  they do not just appear.  They need to be created, worked on, and refined.  This is just part of the equation for developing into a business that has "legs" for the long-term.

If the person you are working with is not "engaged" in creating resources, you are being under-served.  If anyone has been involved with our Community for more than 30 days and does not have a rough bio page that they can refer others to... their head is simply not in-the-game.  As well, you need to be looking yourself in the mirror on this one.

You are your business.  People will join YOU.  The "deal" you represent (that is the financial vehicle enabling the exchange of money) is not your business.  The community and relationships you build is your business.  Without people who are engaged with and agree about core beliefs and values, there is no long-term business, but just a quick flip, buck-making exercise.

Your goal should be to build something that lasts.  Something that lasts needs to be built on a strong foundation.  The cornerstone of that foundation is YOU.  Resources that work around-the-clock for you is a simple fact of life for a successful home business owner.

Our Community exists to assist and support in making it all happen.

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