Preface: This title is loosely borrowed from the Bonnie Raitt song, "I Can't Make You Love Me". I listen to music when I write for both entertainment and inspiration.
Here is what I believe. Most people are complacent and "satisfied" with their lives, even those who struggle and complain, those who are frustrated with life to wit's end... however, at the same time, the metaphor for the title of this post is that they are living with their eyes closed. This is the reality we confront in "finding" people to work with... to "join" our business... and who show the initiative to elevate themselves from the drudgery of a job.
For whatever reason, they simply won't see that options do exist. What we offer is simply one... and even though what we do is solid and credible, many may have a look, but stay frozen with their eyes closed. Why is that?
The broadest stroke I can paint to answer this is HABITS. It is about being creatures of the "same old, same old". It is about not living with or wanting to endure the discomfort of change. This is the biggest reason people stay "stuck". It is resistance to change and disrupting the status quo - and consciously or subconsciously not wanting to let go of a living a life that is familiar and predictable.
So, they pack their lunch in the morning and go do it again. If eyes not closed, then it may be more apt to say they are sleepwalking through their lives... seemingly conscious, but nonetheless "living the dream" that never confronts the reality of barely scraping by - and doing something about it.
Sad, really.
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