Helplessly Hoping

Helplessly Hoping.  Not much as a life strategy, would you agree?  I was in a store the other day and heard a guy with all due earnest optimism say that his time to hit the lottery had to be near.  Again... hanging one's sense of optimism on the lottery... go figure.

As many of my generation know, Helplessly Hoping is a Crosby, Stills, Nash & Young song.  If you will allow me to borrow randomly from the song, one line of the lyrics is, "confusion has its cost".  Frankly, I am not certain whether it is confusion, lack of knowledge, lack of trust... but I am certain that there is a lack of something inherent in people not taking charge of their financial destiny.

Confusion presupposes that are different aspects to be confused over, right?  As I think about it, it may be more apt to say "ignorance has its cost".  This is not meant in a negative way.  This is simply to say lack of knowledge about any subject can be costly.

As marketers, our job is to educate.  As mentors, our job is to educate.  As people who have a responsibility to "raise people up", our job is to educate.  This is the foundation (and the reason for) calling ourselves a Learning Community.

We need to inspire people beyond helplessly hoping in real terms that are actionable and achievable.

That's what we do.  That's who we are.  And, at the end of the day, we get paid to do so.