Counter Culture

The term "counter-culture" is typically associated with hippies in the 60's.  Hippies were a sub-group of the population.  I don't need to describe them, other than that they were driven by different norms and values that made them distinct.  If you saw a guy with a beard, hair to the middle of his back and wearing a peace patch on a vest, he was called a hippie.

Flower child, tree hugger, and crunchy granola are all derivatives, but each gives this same subset of our society a slightly different definition, again based on what they espouse, what they eat, their position on the environment...

I encourage you to think of our movement (our culture) in similar terms.  We are different from the mainstream.  We know and teach things that separate us from the norms of a job or career, a bi-weekly paycheck, getting up to be at work at 6 am (if you are like me), chronic exhaustion... and in general "living a life a quiet desperation".

How many times have you heard someone say, "there has to be a better way"?  In our humble opinion, we are this "better way".  Frankly, it is not about this business or that opportunity, these are fluid and can change.  At the core of what we do is the culture and community of entrepreneurship that aligns you "with" and "in" a community of learners and earners.  It is about being a part of a group of people that value skills and competence.  It is about how we elevate people to a level of understanding that nothing is accomplished without effort.

This is the "counter" culture.  We welcome people who are open to learning "what it takes", and then carve the time out of their lifestyles to make it happen.  You need a plan - to succeed.  We provide the frame, you build the rest of the structure.  Not everyone can do it.  If they could, we would not be a "subset" of society.  What we do requires a unique kind of person who understands the big picture and is willing to grind it out to get there.

Most people do not have the perseverance or tenacity to make it happen.  This is why the failure rate is so high.  In every sense of the word:  it is work.  It requires changes to your lifestyle and how you spend hours of your day.  We will love to help you, but when you step through the door, hopefully, this helps you do so with your eyes wide open.