Tuesday, November 8, 2016

Going to School in Our Community

What we do is not unlike going to school.  The difference is that you will be paid to do so.  Leave no doubt however that there are things to learn, skills to develop, tools to use.  All of this requires effort and commitment.

I talk about managing and incorporating "change" in many places, so I do not want to make this the focus here.  My goal is to convey what the nitty-gritty of what all this means (as a practical matter) if you "buy in" to consciously choosing to alter how you spend hours of your day consistently and with perseverance in joining our community.

So what do you need to know?  What skills will you need to acquire?

Initially, most everything is / can be done on the Google platform. Using Gmail "for all it is worth" is an important first skill. This involves simple things like setting up multiple accounts and understanding how to use them for different purposes.  When you get more advanced, you will want to invest in an autoresponder, but Gmail will get you where you need to go initially.

Then, there is understanding the back office of our business and what it can do for you.  It has tools and strategies you can follow. There are training videos in the back office and on YouTube.  There are Facebook groups. There are weekly training calls and webinars...  Getting "tuned into" all of this stuff is important initially.

These two things should happen relatively quickly. When you get things rolling, and you have these fundamentals under your belt, you will want to understand who our market is and how to reach them. You will need to make decisions about "what you will do" to build your business.  This varies for everyone, but Internet Marketing (or) Online Business inherently shares the common feature of computer use.  There are strategies to use social media (Facebook, LinkedIn, Twitter, Instagram...) Later,

If you have the "chops" to do so, you can create a blog to brand yourself.  You don't necessarily need to create all of the content, but can aggregate and curate information and create an online presence to enhance your credibility.

All of this happens incrementally.  Step by step, day by day, you "go to school" and learn new things. All of these things are geared toward getting what you are offering in front of people for them to evaluate.  To make it really simple, this will / should occupy half of your time initially.  You need to be constantly learning new things - creating resources and applying them to what we do.  The other half of your time needs to be engaged in working with other people to help and support them in the same process.  This involves seeking out the right people and resources to get questions answered that will enable you to implement / execute.

Beyond all of the learning and teaching, the bottom line is this:  our job is to get what we have to offer in front of people for them to evaluate.  At the end of the day, the more people we expose, the more money we will make.  Not everyone will be interested.  Our job is to work with the ones who are - and help them determine if what we do is a good fit for themselves and their families.

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