This applies to people starting a home business who do not have a group of people with whom they are currently working. If this describes you, please read on.
Everyone needs an anchor - a home base - a primary program.
This has to be what you build your brand on - what you are known for - and what you unflinchingly support as your foundation. It is what you "lead" with to new prospects who are considering joining you. We recommend strongly that it is not "this or that"... but it is ONE THING that defines who you are, what you do, why you promote it - and is the expectation for anyone who joins you that this program is what your business and community are built upon - at its core.
This is not to say that in time you can not add things to your earning portfolio. It is simply to say that "out of the gate" you are consistent with your primary offer when engaging new people.
Obviously, you do not need to follow this advice, however, if you are looking to build a long-term, stable and prosperous business, it must be built on a stable foundation.
This stable foundation is your initial, primary offer that everyone in your community adopts and embraces equally and who have the ability advocate for it making sense as a great place to start.
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