Posts

Belly-to-Belly and Shoe Leather Prospecting

Prospecting (to prospect) is a verb.  It is an action.  It is what we do to expose people to our message to gain their attention and interest. There are many forms of prospecting that are either free or paid.  Our business model starts with no cost or low-cost methods that are in the "Local, Guerilla and Belly-to-Belly" categories.  We do not encourage warm market (friends and family) until you have an established record of success.  So where and how do we suggest you get started?   To make things most efficient, think concentration.  Where are there high densities of people who may be open to what we have to offer?  We have generic Community sites that are intended to appeal to Retail and Office workers.  Can you see yourself walking into businesses and introducing yourself, engaging in a conversation starter like, "Can I ask you a question, do you like working here?"  Then following with, "Do you have any other source...

Resigned to Mediocrity

Most people have given up without knowing they have given up.  They accept their "lot" in life without challenge or question.  They drone through days and complain all-the-while... and confuse complaining with challenging. Anyone can complain.  It is easy.  Take anything negative and describe it in negative terms.  Challenge, on the other hand, requires taking a stand and doing something about it.  This is not easy to do... for many. Complainers, for the most part, are resigned to and destined for mediocrity.  They hate what they do for a living, they wish they had more resources, they detest the grind of the workweek... but even in light of this, they do nothing about it - save complaining. Peoples' "truth" is what they perceive it to be.  Some people will engage and "get after it" if shown something worthy of "getting after".  These are the people we seek in building our business. It is a very strange paradox that "most" p...

Community, Club, Collective & Agreeing To Participate

Our Community, for all intents, works on the same premise as a club or a collective.  The idea here is that people are interested in and agree to participate in something.  In this process, we share ideas, strategies, tools... all leading to the outcome of people achieving a similar result:  to create an additional financial resource. As I "grew up" in a small town, the adult "clubs" were the Lions, Moose, Kiwanis - that all served some civic or social function.  Typically, these were predominantly male organizations who all agreed to rally around and participate in "good works".  For example, among other things, the Lions Club sponsored the public pool we went to in the summer time.  They also rented the space in the Club House for community functions.  The proceeds all fed back into doing more good works and to perpetuate their core mission of "service". The similar thread we share with any club is that we agree to and participate in the Go...

The Best Version of Yourself

Being the best version of yourself entails many things from kindness and compassion informed by a moral underpinning, to a fundamental sense of happiness and self-satisfaction that imbues how you carry yourself through life.  The former is fundamental to one's character and is ingrained as it assimilates over time to express itself in simple gestures.  The latter is more a function of how your choices in life now manifest in your being as a human.  So let me ask, are you happy?  (Note:  my editors encouraged me to ask you to read the preceding as many times as you need to - to connect the dots.) Our Community exists to enable happiness.  It is about the "latter".  It is about making a choice.  This choice is to agree with a strategy and join with a common cause - and sharing a frame of reference with all who participate. In this process, we enable the creation of money.  It is important to understand that money is a tool that fa...

Make Your Mark

Most people are comfortable with their stable, predictable, status quo lives.  It is referred to as peoples' "Comfort Zone".  Much has been written (by many) about breaking out of this "zone" and progressing toward a goal.  Some are willing to experience the ill-at-ease and discomfort of doing things that stretch and challenge their ordinary, daily routines.   However, most people drone through life repeating the same cylce - as days, weeks and years pass. The whole notion of "making your mark" will only appeal to those with the aspiration to do so.  It will only entice those not satisfied with their lot in life.  Our goal, our "job" is to find these people.  The issue is this:  they are the exception, not the rule.  This is true, even in the context of what we do:  teaching people to make money, and providing the platform to make it happen.  If "the idea" of most people wanting or needing more money is true, then why wo...

A Match Made in Heaven

We teach the skills to make money to people who want or need more money.  A match made in heaven, right?  I mean, what could go wrong?  It is precisely what everyone needs. You would think. So, what inhibits people from moving too far from the core of their status quo life?  The following are my top five reasons: Skepticism and Lack of Trust - people write us off as "one of those internet things" they have heard about, or maybe even have tried at one time.  It seems shady, like some kind of scheme. Inability to Change Lifestyle and Habits - people are well-entrenched in their lives.  Work, supper, TV, sleep... do it again.  Weekends are the same, just different items.  Finding time in this "busy" life is simply too tall an order for many. Risk Aversion - even if the money required is small, many people will not "float" that amount of money to prove to themselves something can work   Fear of Failure - This is drive...

Social Commerce

People in social groups drive commerce, whether it be cars, blue jeans or a particular brand of hot dog.  People "buy in" literally with their wallets - and figuratively with their opinions and behaviors. What we do is no different.  We drive commerce by earning people's trust and influencing opinions. We provide information and act as a guide.  In this process, we talk about aggregating and leveraging resources through a group of people with a common purpose.  This purpose is greater financial security.  All this makes sense to us. Here's the thing... not everyone will be enticed by our offer. Our job is to find and appeal to people who are hungry for change... not everyone is.  In our world, most people are stuck in the status quo and are not "hungry" (enough) to change. Ultimately, your success is predicated on your ability to understand the social nature of our business and "frame" what we do as: Education Helping people with an aspira...

A Way to Make Money

This post is about simplicity. Recently, I found myself talking with a 20-year old guy about his future... whether he had a resume... and his frustration with being overlooked at his job for "promotions".  The conversation migrated to what I do for extra money and I found myself talking about our Community, getting into the "weeds" about "how" we make money... about the industry... about the products... In retrospect, I would have been much better off if I just kept it to, "It's a way to make money".  Then I should have said, if you want to know more, go to this website, then if you have any interest in learning more, send me an email at ______. We have many, many websites to point people to - depending on the person we are talking to.  Then, "our system" is to have a Gmail autoresponder message set up that provides information in detail and they have this within 60-90 seconds. That's it.  Keep it simple.  Don't over...

Construction

We build things.  On the hub, we build groups of people who share a common interest of greater financial security.  In the spokes, we build other things. We build knowledge and skills which builds self-esteem and self-confidence.  Along with this, we build hope and optimism that people can live a better future by simply participating in a Community Group that exists to steer people in a common direction. We aspire to the good and noble in constructing the elements that form our whole. This whole has every potential to elevate individual lives beyond their current circumstance.  Daily, we lead people to a window and invite them to look outside at a new world of possibility. This cycle simply repeats itself. We build a passion for helping others - with success begetting success - as we grow personally and collectively - as a Community. And, in the manner we approach what we do, we build trust because without trust, none of the rest matters.

Agreement

One way to look at what we do is simply to get people to agree with us. We have a proposition that involves two components. People work together to leverage money in the context of a Community that is "ours" and something we choose to be a part of. Our foundation is a learning environment where we share knowledge and resources.  Members of our Community are inherently inter- dependent and literally support each other with their ongoing financial participation - all equally, in a "parallel economy to our jobs".  This involves a commitment and responsibility that we all agree to. Our tagline is also our mission statement, "We organize knowledge, people and money for everyone's benefit."   Our goal is to be as simple and straightforward as we can be in describing who we are and what we do.  At the same time, we never want to shy away from the fact in agreeing to participate, each member has a responsibility to grow. Inherent in this growth, you...

Close Your Eyes, then You Won't See

Preface:  This title is loosely borrowed from the Bonnie Raitt song, " I Can't Make You Love Me ".  I listen to music when I write for both entertainment and inspiration. Here is what I believe.  Most people are complacent and "satisfied" with their lives, even those who struggle and complain, those who are frustrated with life to wit's end... however, at the same time, the metaphor for the title of this post is that they are living with their eyes closed.  This is the reality we confront in "finding" people to work with... to "join" our business... and who show the initiative to elevate themselves from the drudgery of a job. For whatever reason, they simply won't see that options do exist.  What we offer is simply one... and even though what we do is solid and credible, many may have a look, but stay frozen with their eyes closed.  Why is that? The broadest stroke I can paint to answer this is HABITS. It is about being creature...

Decisions

Making decisions can be gut-wrenching.  This is especially true if risks are involved.  However, the right decision can change your life and your family's future forever.  So... how do you decide? One of the core statements of our Community is, "Give us 10% or your trust, we will attempt to earn the other 90%".  The thing is, trust is developed over time and through information gathering.  Therefore, we give wide berth to peoples' process in evaluating and integrating new information and judging it on its merits.  The last thing we want is to be perceived as wham-bam closers.  The final result (the ultimate goal of what we do) is a lifelong business partnership.  This is far too important for a"quick hustle". We actively seek thoughtful, careful, measured people, not quick-hit artists.  Our orientation is culture-based and ascribing to values and norms.  Primary among these is respecting peoples' process to question - and to eliminat...

The Daily Crisis of, "Can't Afford It"

I was in the grocery store recently.  There were two young kids with their mom.  The boy was about 7, the girl 4 or so.  Like most kids in the checkout line, they were wide-eyed and grabbing candy bars.  Even before they could ask, the Mom said, "Put it back, we can't afford it".  With a sunken whimper, they complied and that was that. For me, I just stood as a stoic observer, but inside I was crushed for the kids.  They were just doing what kids do... testing limits and "going for it".  But, the thud of the Mom's authority struck me.  Their budget obviously could not withstand a frivolous candy purchase.  She didn't say, "Not this time" (or) "No, we got candy last time..."  It was like, shut 'em down, drop a rock on their head finality - and they knew there was no sense in arguing.  They were being trained to "not afford it". This simple example is how many people live... on the edge and barely making it.  A $2 make...

Technology and Humanity

There is a saying in the online marketing space that "the money is in your list".  The assumption is that the bigger your "database" of names is, the bigger pond you have to go fishing in.  It follows that then the more likely you will be able to make money as a function of large numbers.  Then, let autoresponders reach out to people with the latest and greatest offer.  This is not our model.  A large email or subscriber list is one way to go about things, especially for affiliate marketers selling other people's stuff.  However, what we do is more focused on quality than quantity. Said differently, our focus is on humanity.  We strive to build deep and long-lasting relationships... not to interact with "names" on a list and see if the flavor-of-the-day might appeal to them.  Please do not misunderstand, there is value in a large list, but it is not where anyone starts... and therefore telling people to have (or get) a list is fundamentally bad ...

Major in Your Life

OK.  This is a college (or education) analogy.  If you go to school, you are expected to learn things.  On these things, you get tested and get a grade.  Some people are honors students, some do the minimum and squeak by with C's and some fail. Owning a business is really no different.  The premise here is that you can choose to go to school to learn and apply new things, or you can choose to do the minimum (or nothing) and let the status quo be "your life".  Note that the word "choose" is in both statements. Now, taking this one more step, the tuition you pay (in real dollars) is next to nothing compared to a conventional college... and the education is essentially free.  What you are paying for with what we do is access to a platform that aggregates and tracks people and money.  There are literally thousands of these platforms. The differentiator, the value proposition of what we offer is the culture and community that surrounds the...

Resources and the 24 Hour Work Day

Ours is not a "normal" business unless you consider working around-the-clock as normal.  We teach and preach personal branding, establishing credibility and being of value to others and the marketplace.  This cannot be done in the absence of resources that enable people getting to know who you are and how you (we) think. Once you establish a core set of resources (a bio page, an email auto response, a social media presence) these will "work for you" around-the-clock.  But, here's the deal:  they do not just appear.  They need to be created, worked on, and refined.  This is just part of the equation for developing into a business that has "legs" for the long-term. If the person you are working with is not "engaged" in creating resources, you are being under-served.  If anyone has been involved with our Community for more than 30 days and does not have a rough bio page that they can refer others to... their head is simply not in-the-game....

Make an Impact. Make an Income.

Mission and money.  Hmmm...  What if the mission is money?  Can making money be a stand-alone mission of an organization?  Money, almost universally, is something that just about everyone says they could use more of, right?  So, what if the core "mission" of an entity is boldly stated, "we exist to make money (for ourselves and for each other) - independent of the product or service that "legitimizes" the exchange and flow of it. Well... that is pretty much what we do.  However, in doing so - the more important aspect is (more to the point) of the "impact" creating a new source of income has on peoples' lives. Call it what you will: transformation, renewal, metamorphosis...  What we do does change lives.  Some engage, learn and apply themselves (then) get into profit... then scale their profits.  Some stick their toe in and then for whatever reason choose not to engage. You will know you are "making it" when you feel you are having...

The Hot Dog: A Metaphor

We teach the skills to make money to people who want and need more money.  So, what does this have to do with hot dogs?  Well... not everyone likes hot dogs.  But let me ask, is there anyone who does not need or want more money? We enlist people and encourage them to adopt a common (our) strategy.  We all agree that the "path we take" is sound and well-reasoned.  We choose to be inter-dependent and create a resource by contributing to and participating in that resource.   Some will agree and join with us on our journey.  Some won't give us "the time of day". Likewise, not all people choose to eat hot dogs.  Some frankly, are grossed out by them.  Not all things appeal to everyone.  Essentially, there is a "finite universe" of hot dog eaters... as there is Ford Taurus buyers or Wrangler Jean wearers.  Not everyone goes to the movies or has season tickets to a pro sports team...  In each case, movies continue t...

Live Compassionately

There is an old adage of the empty vessel.  From afar, it looks fine.  It floats.  It is doing all the things that vessels do... but as you get closer and finally board, you find nothing there. You don't want to be that boat.  Live compassionately, with empathy and generosity of spirit.  There are plenty of hucksters and charlatans in this world.  We need to be at our best and firmly perceived at the opposite end of the continuum from the cons and quick flippers.  This is only possible if you are compassionate in your approach to others - in valuing their needs, understanding their circumstances and helping them understand your goal is to help them. We talk a lot about moral posture.  This includes caring about what we do as a mission, not just a "biz opp".  If you are not invested emotionally, you will be smoked out as one who is disingenuous.  Being honest in all you do builds credibility.  It speaks to your integrity. ...

Helplessly Hoping

Helplessly Hoping.  Not much as a life strategy, would you agree?  I was in a store the other day and heard a guy with all due earnest optimism say that his time to hit the lottery had to be near.  Again... hanging one's sense of optimism on the lottery... go figure. As many of my generation know, Helplessly Hoping is a Crosby, Stills, Nash & Young song.  If you will allow me to borrow randomly from the song, one line of the lyrics is, "confusion has its cost".  Frankly, I am not certain whether it is confusion, lack of knowledge, lack of trust... but I am certain that there is a lack of something inherent in people not taking charge of their financial destiny. Confusion presupposes that are different aspects to be confused over, right?  As I think about it, it may be more apt to say "ignorance has its cost".  This is not meant in a negative way.  This is simply to say lack of knowledge about any subject can be costly. As marketers, our...