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Contribution to Each Others' Success

Early on in the evaluation process of joining a business, it is prudent and fair to evaluate your enroller.  This is why we "preach" to anyone considering joining us is that you have to work hard at establishing your credibility and be worthy of being followed. One lens to look at this is through in the title of this post.  It is fair to consider how two people can "contribute to each others' success".  In this context, please understand, you need to make a commitment to entering a relationship.  You are "joining" a person and a community... not a "deal" to make money. It is completely fair and reasonable to judge how you will "click" with the person who has introduced you.  Hopefully, in them, you will glean a sense of integrity and truthfulness with a bit of an edge (a disclaimer) that what we do is not easy and is not for everyone.  Otherwise, everyone would be doing it. Our business is about the interdependence of a large

Security

What is security?  To many, it means having a job with benefits.  Going to work every day, having a predictable paycheck and getting two weeks off a year.  All play a role in defining how most people view "security". There is a movement going on in the home business industry that suggests you "create your own economy" that is independent of the traditional economy.  What this means is that you have control of your finances (such that) you can/could live independently from the eight-hour-a-day slog. Forget about the lifestyle considerations this will afford you.  Forget about ALL of the creature comforts of toys, travel and being a big tipper.  Simply reflect on the underlying, fundamental baseline of what it will feel like waking up every morning knowing that your bills are covered - and will be for as long as you can rationally see into the future. This is what our business model offers.  This is the goal.  Getting there does not happen with a wiggle of the n

An Alternate Economy to the Job Economy

Most people have jobs.  Understood.  All good. For most, this is not a choice - but is a function of how they have been taught to think and then adapting it to their role in life... to have a job with benefits... being a responsible, productive member of society... yadda, yadda, yadda...  Still, all good.  This is the way the world works for most people. The WorkingPoorNoMore Community exists to pose an alternative.  We propose (in addition to your current job) that you take the time to understand a different and more personalized way to make a living.  The common sense aspect deals with your ability to control your future by controlling your income. Under the WorkingPoorNoMore umbrella, we have a variety of marketing sites that focus on different target markets.  We introduce people to a specific online businesses that is progressive, ultimately building into full-time residual income that enables people to consider leaving the world of the "full-time employed" to the

Financial Literacy, Leverage, and Understanding Growth

One of our marketing sites is "Three Steps to Retire at Any Age".  This is a pretty bold and provocative title.  The three steps outline a pragmatic "system" that can be followed and combines a progressive rationale from simple to more complex. In the beginning, little is required except to commit and get going.  This means developing a few simple resources that enable people to get to know you (a simple "About Me" site and how to set up a couple of Gmail accounts that are used in different ways).  Then, it is just a matter of exposing people to any of our Marketing Sites that are specifically focused on the people we target. At the end of the day, we engage in what we do to create income.  Our model leverages both money and people (or, people and their money) for each others' benefit.  We are inter-dependent.  We rely on each other and pool resources by choosing vehicles to participate with.  These vehicles provide a structure that is common to al

People You Know is Phase Two: Trust Me On This One

Most people know the difference between warm market (people you know) and cold market (people you don't know) in identifying a marketing strategy at the initial stages of building a business. Talking to people you know (your friends, family, and personal network) about something you have never done before and have no track record with presents "issues".  If your credibility is important to you, our experience dictates that "proof" that something is working is significantly preferable to sharing a hope, dream or goal about something's potential - which you have not yet fulfilled. In addition, once you "burn through" your warm market, then what?  Necessarily, you need to learn the skills and techniques to market to people you don't know.  This is the long-term-play.  Therefore, acquiring these skills and having the ability to model the daily practices necessary to appeal to cold market prospects is the practical and common sense thing to do.

Intelligent Application of Specialized Knowledge

There is a lot of "noise" in the home business industry.  It leaves people wondering what is real, and who to trust.  It is all warranted. In evaluating a path to the creation of a reliable and stable income, you need to start with an assessment of the individual components that make up (what is hopefully) an integrated whole.  At the end of the day, it has to make sense to you and you need to have confidence that it will make sense to others. Our system/process is smart and backed by rational judgments of the best way(s) to progress in building a home business.  It is extensive and intensive and requires a commitment of time and effort.  In our Learning Community environment, our "job" is to learn Specialized Knowledge (tools, skills, and strategies) and then teach others to Intelligently Apply what we collectively come to "know". There are many credible vehicles for people to use to make a side income that can morph into a full-time income.  Ou

Moral Health and Doing Things Right

It is really easy to say or claim anything.  This goes back to the idea of actions speaking louder than words.  If this is the case, then how do you know 1) that what you evaluate, and; 2) then choose to become involved with - has merit and conforms to "all that is good"? The idea of "moral health" speaks to this.  It is a representation of a line in the sand.  It is a proclamation that doing something right - matters.  This includes when we are in the business of helping people make money, that we understand and take seriously that peoples' lives matter.  It encompasses the fundamental decency of not leading anyone down a path that leads to nowhere in the pursuit of a quick buck. It holds true to the idea that we are attempting to build something that has permanence and in doing so will provide security to families - and in many cases have implications regarding altering the legacy of families for generations to come. However, when we state that what we d

Empathy and Humility

I just want to make a quick point about being authentic.  In the past, I have written about leadership, integrity, honesty, character...  and their role in establishing and maintaining a successful home business. I was a communication major in college.  In one of the classes I took, we made a deep dive into what "attitude" is.  At the end of the day, it is basically how you are wired (predisposed) to react to things.  Attitude comes from how you think based on the accumulated experiences of your life.  Then, when you react to something (anything) you express yourself verbally and non-verbally with your "attitude" toward.. whatever. I have also written about the importance of relationships... and the real asset you build is not a bank account, but the friendships and loyalties you build that support that income.  Our business is all about people helping people and a creating culture and community where people feel included, appreciated, respected, valued... and t

Two Steps to Retire at Any Age

Our Two Steps combine specific programs chosen for their financial dynamics as well as their practical capacity for fitting together in an overall strategy.  What follows is an overview of what these programs are and the justification for how and why they fit together. It should be noted at the outset that the only component of this plan that is meant to "last" for the long-term in the third and final step.  This will become clear.  The programs (vehicles) we use are all online platforms with digitally-delivered products.  Each has a back office for tracking and accounting.  As a part of your education, you will learn about how different compensation structures work.   Step One :  A Referral Line Compensation Structure A one-up is also known as a powerline model where you "pass-up" a sale to your sponsor. The investment levels for these programs are as low as $25, but normally (to create leverage) you want to start at $250, $500 or $1000, which inherently mak

At the Edge of Propriety (or) Like Any Other Investment?

I have previously written about the idea of being money mercenary.  Essentially, my thought process is that making money is an end in itself - divorced from a product or service.  As such, the ability to make money, whether it be a program, process or platform is the "value" conveyed by the marketer and this is the proposition considered by the consumer. "At the edge of propriety" challenges and articulates this notion of making money as an-end-in-itself  - as legitimate perspective.  The reason 'at the edge' is chosen to describe our reality is that what we do is unconventional.  Or, said differently, is not in the mainstream of how people typically view commerce... e.g. money exchanged for some "thing". "Something of value" is typically something you can hold in your hand, or derive some benefit from a service provider.  In my transactional worldview, the product behind the transaction is secondary to the transaction itself - with t

Your Business - 10 Things to Consider

Here are 10 things worth pondering and understanding: Your business is finding people who embrace the idea of partnering with you to make money.   Your business is not the business you "represent".  The businesses you represent is the tool you use to make money. If you love and are zealous about the business you represent, your passion will be a sales asset, however... The true asset in your business is the strength of the relationships you build with people and everyone's' level of commitment.  This is grounded in their monetary success. Long-term success in our industry is a function of the social group.  Inclusion and support of a community of people who share the same goals and values are foundational to success - and many companies/businesses provide this kind of culture.  This is as it should be. As such, fidelity to a core business is also foundational to success. However, once established, a portfolio approach to expanding earning opportunities within

Lists versus Community

Anyone who has been around internet marketing for any length of time has heard the saying, "The money is in your list".  For some businesses this is true - especially affiliate offers or an Amazon or Shopify store.  Or, for information and private label products.  There are more... Many of these list advocates (you guessed it) market their list-building funnels with an attached affiliate opportunity to push their funnel.  This convenient and ultimately symbiotic function is great for low cost and "free plus shipping" deals, however, they are not necessarily what is needed to build an organization that is built upon a community, support, and interdependence - with a higher ticket, lower volume numbers. Large lists work for what they are intended to do - and many people make a ton of money with this strategy.  However, many would have you believe that the "be-all-and-end-all" in internet marketing is building a large list.  This is simply not true. Our

Transcend the Place that Holds You

The title of this piece is from  The Hurricane , a movie about the boxer Reuben Carter who spent a couple of decades in prison for crimes he did not commit.  Peoples' circumstances are their prison and have the same limiting effect.  Our evangelism about changing peoples' lives speaks to this notion of transcendence through shining a light on an alternative. Most people readily admit they need or want more money.  This is somewhat universal.  At the same time, they are "stuck" in the patterns of their lives.  The lack of awareness of viable alternatives is a prison for some. This being said, we fully recognize that what we do is not for everyone.  The "prison effect" is just one factor. Our mission is to educate people and raise their level of awareness to an alternative.  We then guide them through an information acquisition process and serve as a consultant in their decision-making process. The end-game in our business is to provide a vehicle - for

The Priorities of What We Do

It is with a degree of pride that we accentuate our differences from many other marketing groups. Our"targets", that is to say, who we choose we want to work with are reasonably specific. This is conscious and intentional.  Our business stability is much stronger if people "join" who are well-grounded in what makes us different.  This blog articulates many of these. However, although we talk about incorporating change into lifestyles, mindset, business models, compensation structures and the like, there are three guiding priorities that build one atop the next (or) are attached in consecutive layers.  The first and most foundational is: A Philosophy of Life and Doing Business - Our goal is to help people and in so doing, help ourselves.  We do this by being as honest and transparent as is humanly possible. We do not sugarcoat the realities but at the same time posture that what we do benefits individuals, families and ultimately society.  As such, on this found

Balancing Benevolence and Personal Gain

I have been reading (cherry picking) through Adam Smith's Wealth of Nations to try to understand economic theory as it relates to what we do.  The following paragraph is copy and pasted: . In a famous passage, Smith remarks that a human being needs the "help of his brethren, so that "it is in vain for him to expect it from their benevolence only. He will be more likely to prevail if he can interest their self-love in his favor, and show them that it is to their own advantage to do for him what he requires of them". Our goal (and our success) are dependent upon attracting people to what we do.  This is in the context of a social group where healthy tension exists (in reciprocity) between helping others for one's own benefit.  This is a core construct and this is how all economies function.  The dynamic between self-gain through advancing the goals of others in a group cycle over and over and over again. The "marketing angle" or the message here nee

Economic Self Interest in the Context of a Social Group

At the end of the day, everything we are about circles back to the premise of long-term financial security. There are a lot of different lenses we can look through to bring this into focus.  Ultimately, we "promote" economic self-interest in the context of a social group.  The "group" supports and makes possible the entire framework that incentivizes individual participation. Today there are many internet-enabled ways to make money and most of these are talked about somewhere on this blog.  Among them is what I describe as the "helping people" model.  What this directly infers is attracting people to a community with common values and goals.  The process of educating - and getting people to adopt our values and participate in the attainment of our stated goals. The point here is that first and foremost we are educators who have a story to tell.  Our story explains a viable and realistic path to financial security.  As a people business, our role is to

Financial Literacy in Context of What We Do

I was in my car this morning listening to talk radio on my way to the grocery store.  Ric Edelman, a nationally syndicated financial advisor was talking about restructuring Social Security and the impact this will have on how he recommends structuring portfolios.  The point he was making was that Social Security is a common baseline for everyone (in retirement) that he builds upon in projecting future needs.  Surprisingly, the average monthly check is only around $1700. In the context of generating monthly income - if your investment portfolio of resources are not significant - what strategies are there if you have not "saved" or planned for additional sources of income that will grow (and/or) at the minimum, sustain your lifestyle?  What we do is one answer. - one viable alternative. All investment strategies are tied to the amount of risk you are willing to take.  Obviously, the greater the risk, the greater the reward. Younger people are advised to be more aggressive.

Our Business Plan

Our Business Plan has three fundamental elements.  They are not equally important. Here's why. 1)  The first (and most important to understand) is the ability to adapt to change.  Integrating something new into your life requires investing your time in different ways.  Most people (attesting to the failure rate in home businesses) do not successfully navigate from point A to point B. 2)  The second is understanding what a "learning community" means.   People and relationships are the foundation of our business.  We need to engender and pass along what we know and help others develop proficiency and competence as marketers. 3)  Third, is the tools we use and the business we promote.  The reality is that there are many, many directions this could take.  There are many, many:  a) tools suites, and; b) compensation models.  We utilize a selected few and at the very top of our marketing funnel we use Working Poor No More" as a differentiator.  Ultimately, the funnel l

On Building Credibility

In the total universe of money-making opportunities, why would anyone choose us? This is a fair question that warrants a thoughtful answer.  The core of the answer revolves around the values we embrace as an organization - but at the same time, the challenge is to not provide the same... yeah, yeah, yeah thoughts that everyone espouses. The single most distinguishing feature of our difference is how we deal with the failure rate in the home-based business industry.  Our premise is that the failure rate is due to peoples' inability to adapt to and integrate change into their lifestyle.  Said differently, people do not "find" the time to constructively engage in the activities that will build a business and crawl out of the entrenched patterns of their lives. Therefore, this core value is "embracing change"... and the degree of change will predict the amount of success.  It is the mature and responsible understanding that nothing happens without applied effo

Clients and Being of Service

There is a whole world of words, semantics, and definitions that we very consciously attempt to use as differentiators in defining who we are as a marketing organization.  In referring to people we work with as clients, it is really a  mindset "trick" in understanding that you are (for all intents) employed by them. Anyone you bring into your organization,, we encourage you to think of as clients, in the sense that they support your income - like in any business. Referring to them as recruits, downline or enrollees all miss the mark.  Until you fully appreciate that you need to be of service through teaching, helping and coaching your "clients" and treating them in the context of the lifetime value they represent, you can not consider yourself to have evolved to the professional level of an at-home business owner. Lifetime value.  Ponder this.  Enter into relationships instead of "signing people up" and seeing what happens.  Mentor.  Teach.  Coach.