People You Know is Phase Two: Trust Me On This One

Most people know the difference between warm market (people you know) and cold market (people you don't know) in identifying a marketing strategy at the initial stages of building a business.

Talking to people you know (your friends, family, and personal network) about something you have never done before and have no track record with presents "issues".  If your credibility is important to you, our experience dictates that "proof" that something is working is significantly preferable to sharing a hope, dream or goal about something's potential - which you have not yet fulfilled.

In addition, once you "burn through" your warm market, then what?  Necessarily, you need to learn the skills and techniques to market to people you don't know.  This is the long-term-play.  Therefore, acquiring these skills and having the ability to model the daily practices necessary to appeal to cold market prospects is the practical and common sense thing to do.

Inherently, and in our way of doing business, this will mean you will have built resources, you will have a track record of success and income and you will be well-on-your-way to being a positive role model and teacher.

Contrary to the old-fashioned "make a list" and go after the low hanging fruit model, learning what it takes (early in the home-business-building process) will enable you to learn to build an organization of people who share your vision and values, but with whom you have no initial connection.

Then, and only then, does it make sense to share what you are doing with people you know.  At this point you can convey with credibility and authority that you have a viable and worthwhile thing to consider.  At this point, you will have your business "legs" that will carry you forward with results-driven facts and not a hope and prayer that you are going to make something work and you are inviting (those you know) to come along based solely on potential and speculation.

Develop the resources.  Learn the skills.  Have a plan of action that you can demonstrably share.  At this point, and only then, should you put yourself in the position of telling people you know about how they can participate with you.