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Important to Understand and Put in Context

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You may want to expand the video to full page, then come back to read the commentary.  Hit play, then while playing, expand to 'Full Screen' in the lower right corner.  To return here from the Full Screen, hit 'Esc' at the upper left of your keyboard. There is so much to say about this.  It is potentially a big black eye on our industry unless you understand how it differs from what we do and put this video in its proper context. First, let me get something out of the way.  I was a part of a class action lawsuit in 1992 against NuSkin.  As the video states, I was "garage qualified".  NuSkin's model had a monetary threshold to qualify for executive bonuses.  It is kind of embarrassing to think back on, but let me simply say, "been there, done that", to the tune of $3K a month.  Whether I was a naive dreamer, or I was duped doesn't really matter now, just suffice it to say that I intimately and painfully understand the "voice...

Going to School in Our Community

What we do is not unlike going to school.  The difference is that you will be paid to do so.  Leave no doubt however that there are things to learn, skills to develop, tools to use.  All of this requires effort and commitment. I talk about managing and incorporating "change" in many places, so I do not want to make this the focus here.  My goal is to convey what the nitty-gritty of what all this means (as a practical matter) if you "buy in" to consciously choosing to alter how you spend hours of your day consistently and with perseverance in joining our community. So what do you need to know?  What skills will you need to acquire? Initially, most everything is / can be done on the Google platform. Using Gmail "for all it is worth" is an important first skill. This involves simple things like setting up multiple accounts and understanding how to use them for different purposes.  When you get more advanced, you will want to invest in an autoresponder, ...

Got 'Em? Great - If Not, Get 'Em

If you bring skills to the table that will contribute to your success, great.  This article will tell you what these skills are.  If you don't, you need to be willing to commit to learning them. So, what are the skills and tools you need?  At the most fundamental level there is something we call getting "Google-ized".  This includes: Gmail - having Gmail accounts and understanding all they have to offer is fundamental.  As examples, knowing how to create an account that is specifically set to reply automatically.  How to create a hyperlink that directs people to another place on the internet.  Understanding that you can have multiple Gmail account for different purposes. Google Voice - you can have a free phone to used for business purposes and to use as a texting platform As you evolve, you will want to understand Blogger and Sites and have the ability to "create" content and share it.  These resources will position you as an authorit...

Building Trust

Relationships develop over time.  With time, and with the ups and downs that all relationships take, you develop trust.  After all, how do you judge that someone or something is being reliably truthful? How do you know that you are not being "fed" bunk and people are not simply trying to put their hand on your wallet? There is a communication dynamic called "instant intimacy".  In communication terms, it is not really the same thing as love at first sight.  The process of information exchange typically (in normal social interactions) go through layers of information from public, then social, then personal and finally (over time) intimate information.  Instant intimacy is really instant trust to allow people into your world and to engage in intimate topics. The reason what we do is at times, tough - is that "money" is a very personal/intimate topic for most people, especially if you don't have enough of it.  As marketers, we violate and blast right ...

What Do You Want?

...and what are you going to do to get it? Let's put a little sharper point on the pencil here.  We are talking about money.  Money lubricates life. If you are not meeting your bills rights now... if you want something you can't afford right now... if you have college loans to pay... if  you are not set up well for retirement and have no realistic Plan B... name your need:_____________________. No matter the reason for you needing more money, addressing these needs is (and will remain) a dream or a wish unless you have a strategy to close the gap between where you are, and where you want to be. What we do is offer ONE option.  ONE alternative.  ONE thing for you to consider.  The reality is that there are a million ways to make money.  You only need ONE.  What we do may or may not be that ONE thing.  Our point is that if you brush off what we do and don't have a serious look, you are significantly short-changing yourself (your life...

Consulting / Coaching / Advising

At the end of the day, if you wanted a description of what we do, the goal is to be a consultant and coach.  We advise and counsel and help people determine if they think we can help them through working collaboratively toward financial prosperity. First, we consult with people and provide information.  We, as business owners, evolve through information acquisition to the point of becoming experts at what we do.  Our "job" is to match people who have the mindset, drive, and resources (with) our business model and our business philosophy.  In this sense, we do not "sell".  We simply guide people through an information and decision-making process.  For the prospect, this is a real bargain, because we offer this service for free. Second, our role is to coach.  In many places on this blog, I use the word "teach".  I compare the process to going to school.  You need to learn, then take what you have learned and teach i...

Alan Shawn Feinstein

I live in Rhode Island.  To most people in this state, the "named" in this post is well known.  He gives significant amounts of money to education and then requires schools be named after him.  He still advertises on TV promoting his foundation and philanthropic efforts.  His career has not been without controversy, but overall he is perceived as a good man with a lot of money who attempts to do good in the world. You can look up his Wiki. The interesting thing here is how this "self-made" man garnered his wealth?  Among being a stamp trader and buying and selling (the physical) Babe Ruth's contract - a significant percentage of his money came from selling a subscription to newsletters.  One was called "The Wealth Maker", and another called "International Insider's Report".  He also wrote booklets called, "How To Make Money" and "How to Make Money Fast". So what does this have to do with what we do?  It is reported...

Money Instructions

Instructions provide detailed information about how something should be done.  As such, instructions are free of bias.  They do not favor anything.  Instructions just tell you what to do.  When you bake a cake out of a box:  1) preheat the oven...  When you assemble a grill:  1) remove contents from packaging and inspect...  We have all followed instructions since we could read. What if there were a recipe or assembly instructions to make money?  First, do this.  Second, do this. Third...  Then at the end, you will have assembled money.  Can it be that easy? At great risk of oversimplification, the answer is actually "yes".  It all starts with Step 1, which is learning all you can about our Marketing Group and philosophy of doing business.  Step 2 is learning about the vehicle we use to make money.  Step 3 is to get your questions answered.  Step 4 is deciding to join us. Once you decide to get involve...

Participatory Economics

If the title seems a bit dense, bear with me as I explain. The central notion of Participatory Economics is that we can produce the conditions that enable you to achieve financial stability .  In time, the goal is to achieve prosperity and ultimately, wealth . Participatory Economics is a process.  It is a philosophy.  It is a strategy.  You control the level of participation through the investment of your time, effort and resources. On the most basic level, we share and participate in an "idea".  This idea - literally - is that we create our own economy - individually (and) collectively.  We are a community of people with the shared purpose of putting money woes in the rear view mirror.  For far too many people, money is an adversary.  It doesn't need to be this way. So, how do we do it? We describe what we do as achieving financial independence through financial inter-dependence.  As adults (of intelligence and having the powers of ...

Subscribe to a New Life

What if you could just "enroll" to change your finances?  What if a monthly subscription, with the ability to enroll other subscribers enabled you to do just that? This is what we do.  In the most straightforward and refreshingly honest way we can muster, we provide a voice that aspires to elevate your belief that "changing your life" is possible.  We then go a step further and also provide a platform for you to consider to make it happen. The title of this post, "Subscribe to a New Life" simplifies our business from the most basic concept of a recurring monthly commitment - that can and will  - result in a liberated life that you can live on your own terms. There is so much more to it - that you can find in the other posts on this blog.  The point here is this:  you can choose to subscribe.  You can choose to work toward a liberated life. Our goal (our job) is to simply expose you to one way to get there.

Our Model

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An Appeal to Sensibilities

We market a subscription to make money.  If this is taking a moment to sink in, let's rearrange the words.  To make money, we market a subscription. Essentially, this is our business model. It is a model that enables the development and growth of monthly income.  For the same / predictable / fixed amount that you invest each month, you have the opportunity to receive an unlimited number of subscriptions equal to the same amount - directly deposited into your bank account. Stable, consistent, predictable money.  This is not a license to wave a wand and "poof" - it just happens.  But at the end of the day, when you have the knowledge, skills, and habits to generate these deposits, it is really a matter of doing the same thing over and over again. Like many things, the concept is simple.  However, making it happen is not easy.  If it were, everyone would be doing it. I talk about the obstacles in many other posts on this blog.  The bigge...

Subscription Income: Become the Magazine Publisher or the Cable Company

We build a subscriber base - on a couple of levels. First, we ask people to subscribe to our ideas.  We seek people who are willing to adopt our philosophy and values.  Our goal is to build a community that is driven by competence.  Competence infers knowledge and skills, learning and teaching and being a professional at what we do. Second, we ask people to subscribe to a monthly commitment of money.  This is just like any other subscription, whether it be a magazine, a cable bill or a health club membership. The difference is this:  you become the magazine publisher or the cable company.  You are the one collecting monthly subscription payments.  In return for your single monthly investment that you make to someone else,  you put yourself in the position to receive many multiple subscription payments to you. Ultimately we put you in the position to create your own economy. We develop a community of people who share a common understan...

What Have you Done, Today?

It doesn't matter what it is.  Listen, some people have time.  Some people have money.  Some people have skills.  Many don't have skills. If you have money, you can invest in tools to automate some of the functions of your business.  If you don't, you have to take a slower path that will inherently require more grunt work.  No matter your starting point, you NEED to be doing something to get "whatever you have to offer" in front of people to evaluate - TODAY. In our business,this involves getting people to online information where they can look at videos, be directed to blog posts, have the opportunity to read third party reviews and begin the evaluation process of whether what we do will be a good fit for them. The biggest mistake most "new" people make is spending all of their time initially learning things and not "taking action" to get their message in front of people. It doesn't matter what this might be:  social media, distribut...

Group Think

Let's not over-complicate this.  What we do at the most foundational level is build a community (a group of people) who think alike in regard to: a strategy to make money shared values financial inter-dependence mutual support learning and teaching as the keys to success commitment to the long-term These are at the core.  The vehicle we use to make money could be anything.  The community we build and belong to is the most important aspect of your business.  It is about relationships and belonging. It is about honesty and building on small successes that build into larger and larger successes. It looks and smells like integrity due to the very real sentiment of people caring for each other and leaving financial struggle in the rear view mirror. It is about the sacrifice of your time to help others understand the tools and techniques that we use and are necessary to use. This is the work we do.  We help people understand and grow into compet...

Earning Platforms

The goal for any business is to make money.  Broadly, any business is an earning platform.  It doesn't matter what the business is.  At the end of the day, money is exchanged for something of real or perceived value. Our business is an earning platform. It provides the structure to take a relatively small amount of money and leverage it into larger and larger amounts of money.  It is straightforward and systematic geometric growth. The key to (y)our growth is understanding that competence has to be at the center of this earnings universe.  There is no winging it.  What we do requires competent knowledge, that leads to skills and taking these knowledge and skills and competently applying effort to tell other people what we do -and how they can get involved. It is our platform - no different than a political party platform - that has pillars that the whole proposition stands on.  Knowledge, competence and effort applied in intelligent and productiv...

"Scam" and "Pyramid Scheme" Marketing

If you Google just about any Home Business opportunity, among the top results, you will find multiple articles eluding to "Scam (or) Not?".   This may typically be accompanied by a claim that identifies what you are researching as a pyramid or Ponzi scheme.  Here's what you need to know. These terms rank, especially for those who know how to use (manipulate) them to achieve rankings. Because the algorithms at Google look for consumer protection terms, in just about any instance if these keywords are used, they will automatically rank in the search results.  But, here's the deal. This is a form of reverse marketing.  Scam and pyramid scheme marketing is a strategy. "Scam Marketers" use "the opportunity" you are researching to gain your attention, say some negative things about it, and then switch and pitch you on something that they are marketing.  Oftentimes, this is accompanied by denigrating the founder or anything else they can find from the...

We Help People (help themselves)

Our goal and mission is to transfer skills and knowledge.  With the application of these in very specific and targeted ways - we create a path to financial stability.  Then prosperity.  Then total financial independence. If you think this can be done overnight and without the necessary investment of time to learn and apply, you are (unfortunately) sorely mistaken.  What we do is completely analogous to going to school, getting your degree in teaching - and then being a teacher.  If you can not help others (or this does not appeal to you) then our business will not be a good fit for you. We do not really "mass market" and look for warm bodies to sign-up.  We much prefer slow, solid growth with people committed to competence (personally) and the competence of a group of people who become professional marketers - whom you have helped and mentored. Frankly, most people totally miss this in the home business industry - and it the reason for the high failur...

What This is About - At Its Core

We were mystified for years at our inability to make money with anything but a conventional “job”. We knew there must be something missing.  Our “Ah Ha!”  moment occurred when we figured out what follows. We figured there has to be a way to communicate a message with common, mass appeal, and if we figured it out, there could be a lot of money in the balance.  After all, the need for more money is universal… at least for the “99%”.  So what causes such a large majority of people to remain strapped to struggle with poverty constantly nipping at their heels?  Or worse yet, sitting in their laps? It is not a simple answer.  But wouldn’t it be great if there was a strategy that people could trust that is simple, clear and easily understood?  If that were the case, and enough people rallied around… and the motives behind the whole proposition were transparent and true, then why should it be such a stretch to add money to the equation and allow the...

The Difference Between a Goal and a Dream is a Deadline

Accountability.  Discipline.  Fundamentals.  Daily activity.  Are these the first things you think of when thinking about success in a home business? What do you have to do TODAY to "advance" and make money?  By 9:00 tonight, what are you willing to commit to having done?  Then, if you add up all seven days... what will you have accomplished by the end of the week? These are metrics.  You can't manage what you don't measure.  You need to know your metrics. It all involves being "conscious" of what you have chosen to do and then making the decision to make-it-happen. When you are beginning, don't worry about the metrics of results.  These will become important later, but when getting started, simply focus on daily activities.  What are you going to commit to doing? This is where is all starts. Unless you have a well-defined daily goal AND you are actively working on that goal, success is a dream.  This all smells, tastes and ...