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The Semantic Soup of Sponsorship

I had a short exchange with an Opinion Leader on Social Media recently.  We are involved with the same platform that is both a tool and an income opportunity.  His thought was, "Your referrer owes you nothing but their referral code, anything more is a bonus".  I took him to task and here's why.  In my mind, this is a distinction without a difference if you split the hairs of the referrer, sponsor, enroller, upline...  Semantically, they all connote the same thing.  The person I was "arguing" with was attempting to make the case that given that we market a "tool", it is no different than Aweber (an autoresponder "tool") and the Affiliate Program for Aweber does not require selling your soul to the person you enroll for (in this case, for this program) $100.  Or, as he said it, "they don't own you for $100". I disagree to the extent that everyone deserves a shot at profitability.  In the "opportunity" portion of this to...
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Clients and Being of Service

There is a whole world of words, semantics, and definitions that we very consciously attempt to use as differentiators in defining who we are as a marketing organization.  In referring to people we work with as clients, it is really a  mindset "trick" in understanding that you are (for all intents) employed by them. Anyone you bring into your organization,, we encourage you to think of as clients, in the sense that they support your income - like in any business. Referring to them as recruits, downline or enrollees all miss the mark.  Until you fully appreciate that you need to be of service through teaching, helping and coaching your "clients" and treating them in the context of the lifetime value they represent, you can not consider yourself to have evolved to the professional level of an at-home business owner. Lifetime value.  Ponder this.  Enter into relationships instead of "signing people up" and seeing what happens.  Mentor.  Teach....
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Counter Culture

The term "counter-culture" is typically associated with hippies in the 60's.  Hippies were a sub-group of the population.  I don't need to describe them, other than that they were driven by different norms and values that made them distinct.  If you saw a guy with a beard, hair to the middle of his back and wearing a peace patch on a vest, he was called a hippie. Flower child, tree hugger, and crunchy granola are all derivatives, but each gives this same subset of our society a slightly different definition, again based on what they espouse, what they eat, their position on the environment... I encourage you to think of our movement (our culture) in similar terms.  We are different from the mainstream.  We know and teach things that separate us from the norms of a job or career, a bi-weekly paycheck, getting up to be at work at 6 am (if you are like me), chronic exhaustion... and in general "living a life a quiet desperation". How many times have you h...
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