Money Marketers versus Human Helpers
The Two Kinds of Sponsors—and Why One Will Change Your Life If you're middle-aged or staring down retirement with more questions than answers about money, you're not alone. The truth is, many of us spent our younger years surviving, not strategizing. Now the clock is ticking, and the traditional playbook—work hard, save a little, retire quietly—just doesn’t cut it anymore. So you’ve started exploring digital marketing. Smart move. But there’s a fork in the road most don’t see until it’s too late. There are two kinds of sponsors in this space: 1. The Money Marketer They flash big numbers. They buy leads. They might even convince you to sign up with slick promises and flashy funnels. Then? Crickets. You’re left holding the bag, trying to figure out how to build a business with no map, no mentor, and no real support. It’s like being sold a car with no engine. Looks great—goes nowhere. 2. The Human Helper This sponsor sees you. They ask about your goals. They learn your background....
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