The Liability of Preconceptions
This will all make sense at the end... Preconceptions and predispositions relate to opinions and attitudes. Both attitudes and opinions can be thought of on a linear scale from negative to neutral to positive. In our industry, we deal with preconceptions, all day - every day. To drill down one level deeper, an attitude is an established (predisposed) way of thinking about someone or something. It exists as something that is pre-verbal. It is also known as a mindset. Everyone has attitudes and opinions that are a matter of degree - in someone's willingness to speak up (or) remain silent. Either way, attitudes and opinions exist. As stated, once an attitude is articulated into words, it becomes an opinion. The important thing to understand is that an opinion is something that is not necessarily based on facts or knowledge. OK... So, what is the point here... We build organizations in the context of person-to-person commerce. We use Affiliate Offers to create a residual i