Posts

The Liability of Preconceptions

This will all make sense at the end... Preconceptions and predispositions relate to opinions and attitudes.  Both attitudes and opinions can be thought of on a linear scale from negative to neutral to positive.  In our industry, we deal with preconceptions, all day - every day.   To drill down one level deeper, an attitude is an established (predisposed) way of thinking about someone or something.  It exists as something that is pre-verbal.  It is also known as a mindset.  Everyone has attitudes and opinions that are a matter of degree - in someone's willingness to speak up (or) remain silent.  Either way, attitudes and opinions exist. As stated, once an attitude is articulated into words, it becomes an opinion.  The important thing to understand is that an opinion is something that is not necessarily based on facts or knowledge.   OK...  So, what is the point here... We build organizations in the context of person-to-person commerce.  We use Affiliate Offers to create a residual i

Be the One They Choose to Work With

You can't blink credibility into existence.  It needs to be scraped and clawed for through the passage of time.   Therefore, for anyone new to Affiliate Marketing (in our niche and the way we do it) this is the reason we recruit people with whom you have something in common, with the supposition that they may not have a deep credibility base in our industry either.  Historically, this is why ventures typically fail.  It is a matter of the blind leading the blind.  With Vertical Industry Marketing, we start with our Relationship Building Accelerator and, (at least) we develop an understanding of each others' lived experience (as best we can). So, this begs the question, "What sets you apart from the pack?"  What makes you exceptional to the extent that someone would want to choose you as the person they want to work with?   Especially if you are just getting started, you may think there is nothing that makes you "special". I want to challenge this notion.  Ou

A Real Solution for the Vast Majority?

Everything should be simple.  Why isn't it? There is nothing hard to understand about truth and integrity.  It follows that if you are perceived as one who is honest and adheres to virtue, you should be someone worthy of trust.  So where does everything break down?   I think it boils down to understanding that trust is built over time.  It is not implicit, it is earned.  It is a thousand micro-actions that lead to the macro of trust.  It is something that evolves, it is not something that is granted, in most cases, especially when two people do not know each other, initially. Corresponding to this, "A Real Solution" is simply a statement and perception that (like trust) needs to be earned.  We have every confidence that our solution IS real for the vast majority.  However, in the process of getting people to adopt what we do as something they embrace, there is a significant amount of education that is necessary.  It is a thousand micro-actions of building credibility, one

Thanks, but No Ranks

This post is a point of clarification.   Our business is in the Affiliate Marketing space.  Yes, we build organizations, however, Rank Advancement is a Multi-Level Marketing concept.  MLM's "rank advance" through the growth of business volume, which is typically associated with organizational size. As one advances in rank, they get a bigger piece of the pie.  If the first level is 5%, the rank advance may mean 3% or a total of 8%... along with a title change from (in metals) Bronze to Silver to Gold to Platinum.  The company tracks these transactions and pays the distributor on a predetermined schedule. This is not our model.  We earn 100%, paid directly - peer to peer.  The company tracks these transactions as an accounting and "scorekeeping" function, however, money is paid directly to you.  The company is not a middle man that holds your money, it simply is a portal for your transaction to take place. This is a huge difference.  We grow, but Rank Advancement

Funding Life and Financial Literacy

Many people want or need more money and know if they simply "found" something to plug into... that actually worked, it would provide the all-important grease that would make life a whole lot easier. I have used the expression many times, "There are a million ways to make money, you only need one". I have also said, "Money is the grease that lubricates life". Both obviously infer the "idea" that money plays a huge role in people's lives. Most people have a job to fund their life. It is a fixed income approach, working for a salary or a wage. Their only "leverage" is getting a 401K match from their employer and then hoping the Stock Market performs in a manner that supports growth. The goal of a 401K is retirement, so it is of little use until you are 59 1/2, unless you want to borrow against it and incur stiff penalties for doing so. So what are the alternatives in the "million ways" to make money? A second and/or t

Plant a Flag on Your Dreams

What follows may or may not apply to you.  Perhaps you are self-actualized and wealthy; both spiritually and financially.  Most people fall short of this.  If so, my wish is that these thoughts instill some hope and some clarity. There are a lot of things that take place inside of our specific Community as well as the Communities of our Affiliate Partners.  Ultimately, we are "in the business" of helping people rise above their current circumstances, to the extent that additional financial resources can make this happen. "Planting a Flag" essentially means making a commitment.  The question is, whether something is worthy of your commitmenmt of time and resources?  Does something you evaluate as a "means" to earn additional income hold up to scrutiny?  Does it make sense?  Can you justify and defend your involvement in whatever you choose to do?  Do you have the conviction and moral authority of "knowing" that what you are commiting to - is worth

A Means to an End

You can make money doing just about anything if someone is willing to pay you for it.  In a general way, this defines commerce. In the new world of Digital Commerce, there is something called an NFT (Non-Fungible Token).  It is a "unique unit of data" on a digital ledger, typically associated with something... artwork, music, sports trading cards, or even just ideas.  So, it is a digital representation of something - stored on the blockchain. So let me ask, where is the value here?  Something is unique.  OK.  Something is scarce.  All right.  Something that two parties agree that has value... How? I am not sure, but it is happening in real time, right in front of our eyes.  I am in no real position to judge, so I will not.  This all seems kind of "made up" to me, however my opinion of it is irrelevant.  If people agree to it - so be it.  It is a means to an end.   More power to them. Analagously, the "detractors" of our industry "judge" that pers

No Time is Ever the Right TIme

This will be short.  It is about procrastination.  It is about being stuck in life. There is a song by Adele named Easy on Me .  The refrain of the song is, "I had no time to choose what I chose to do".  It is a lament about youth and being stuck in her ways.  Later in the song she talks about having good intentions and the highest hopes.  Nonetheless, it is a song of regret - of an older self reflecting on a younger self. From my perspective, her song speaks to the "plight of the commoner".  It is a life resigned to the way things are, even with the best-of-intentions.  It is "knowing" things can be different, but doing nothing about it, and this realization coming only from the wisdom of the passage of time. Many times people get swept along by the inertia of family, social, or cultural expectations and as Adele says, "I had no time to choose what I chose to do".  Eveything in life is reduced to an unconscious whirlwind, in the absence of affir

"A" Product is Critical - "The" Product is Not

For our purposes in what we do, first, let's define commerce.  It is the exchange of money for something of value.  This "something of value" can be broadly defined as a product or a service.   You pay a Lawyer for his knowledge.  You pay a carpenter for building you a shed.  You pay College tuition to attend a school.  OK.  I don't need to go on.  The point is money is paid in exchange for something of value. Ultimately, everyone chooses how to make a living.  If a grown man imports children's toys from Taiwan, there is no requirement for him to have an affinity for the toys.  He uses toys as a vehicle to make a profit and earn an income.  Year after year, there may be slight product variations, but ultimately the "toy business" is the toy business. We sell Tools and Education.  Just as in the toy business, these products remain relatively consistent from year to year.  There are innovations.  There are upgrades.  Again, ultimately the products we offer

One a Week - For a Year

  This post is a perspective-builder. I don't want to insult anyones' intelligence here, but one a week for a year is 52, right?  In our business we use an initial "cash now" offer that is followed by a subscription offer, which is funded out of profit. For the sake of simple math, let's say a subscription is $200 a month.  This (times) 52 is $10,400 a month in gross income.  After taxes at 25% the net income is $7800.  This replaces most people's incomes, and if not, is a welcomed "bump" in income for anyone. Now, given the leverage components of a Referral Line Compensation Structure, to realize a group of 52, you do not need 52 direct recruits because people are referred to you as a part of the business model.  Again, this is a leverage component stipulated by a contract.  Realistically, a group of 20-25 direct recruits can produce a group of 52 (give or take).   Then you need to account for the realities.  Eventhough we do our best to ensure peop

Hope Tethered to a Strategy

No doubt, you have heard the expression, "Hope is not a strategy".  Just so you know, I am not "going there".  The expression is somewhat flippant and unserious. The statement offers little of value.  I simply wanted to mention it to frame something that is of value. It is important to understand that what we do is noble.  What we do is important.  We help people by showing them a path to improve their financial condition.  We inherently instill "hope".  It is the aspirational idea that things can and will be different.  It is the promise of money being a lubricant to life by providing the means for security, and ultimately with time and effort, prosperity. However, hope is not enough.  It needs to be tied to a strategy that is realistic and can be implemented with a reasonable amount of learning and effort.  This entire blog talks about all of the variables that constitute this "strategy". If your head and heart are in the right place, you know

Competence and Compensation

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 I created this graphic as a Facebook and Instagram post.  I simply wanted to include it as a post. It speaks for itself. No explanation is necessary.

Recurring versus Residual Income

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I am splitting hairs here a bit, however, I want to point out a difference between two terms based on the income platforms we employ.  Many times, recurring and residual income are used interchangeably.  From my perspective, they are not the same.   Both are also referred to as "passive" income because both continue to pay regardless of whether there is still active work being done.  However, in the models we use, for income to recur (periodically), an effort has to be applied to make it happen.   In other words, if you need to work with people to get paid, it is not automatic.  It is "earned" in the true sense of the word.  It can and will recur, based on the business model, but it is not automatic.  It is dependent on people doing something in order for you to derive any income. Residual Income, on the other hand, is "automatic".  It is tied to automatic payments on a calendar basis and linked to someone's bank account, credit/debit card, PayPal, Ze

Our Hamburgers are Education & Tools

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Odd title, right?  Let me explain. Franchises exist for all types of things... massages, hardware, storage, any type of fast food... including hamburgers.  Law Offices, Insurance Agencies, Real Estate Brokerages, Physical Therapy Clinics, H&R Block... OK, you get it. What all these have in common is a set of processes for operations, policies and procedures, standards, and best practices... all culminating in a replicable model that can be repeated over and over.  Simply put, all franchises provide a business template. What we do is the same.  We market digital franchises.  Our product is eLearning, sometimes referred to as Digital Education.  We deliver our product over the internet and affiliate with Online Platforms that have a business template in place for us to follow.  In addition, these platforms also provide all of the business functionality to handle payments, organizational tracking, management, training, and a host of other functions, depending on the individual platfor

Emotional Energy and a Second Job

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Whether you define it as emotional energy, or simply as just energy, this is a simple component of your success to understand.  Most people we recruit already have a primary job, as you probably do as well. Inherently, what we are asking people to do is to jam something "extra" into their lives.  No matter how thoughtfully and constructively we frame it, no matter how much we can preach time management, regardless of how we define business-building activities - at the end of the day we add "something else" to peoples' lives. I am not going to go down the "why" path, e.g. people need to have a strong enough "why" to compel them to action.  Fundamentally, what precedes this is emotional energy.  It is the internal transfer of energy from your head and your heart to your hands, feet, and will to communicate.  In other words, knowing what to do is not enough.  Doing it is everything. (And) this requires fortitude (emotional energy). At his point,

Vertical Industry Marketing

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The core strategy of Agreement Seekers is a method called Vertical Industry Marketing.  This bears some explanation.  First, a vertical industry is a group of companies that focus on a specialized market.  For purposes here, let's talk about Landscapers as an example.  Landscapers obviously have expertise in turf management and shrub/tree maintenance.  They have skill sets in equipment care and are generally multi-taskers and problem solvers... are industrious and entrepreneurial. They have relationships with equipment vendors, landscape architects, lawn sprinkler companies, nurseries, arborists... and of course, all of their customers, however, customers are not included here. All of these companies are in the same "vertical", however the most important is the one not mentioned.  It is a landscaper's competition - other landscapers.  This is the main opportunity for this marketing method. Essentially we give every "industry vertical" the opportunity to capi

The Gnats and Fruit Flies of Social Commerce

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I have written about this topic once before with a different and more straightforward take.  I called that post "Scam and Pyramid Marketing".   This time I want to frame things as irritating - like a gnat. Gnats and Fruit Flies buzz around your head.  You swipe at them, but they persist.  They are annoyances that can drive you to distraction. They have no real value in the scheme of things.  They are simply pesky little undesirable critters. For just about any non-traditional business model such as Affiliate Marketing, you can typically find a Google-ranked reference to such businesses as being a scam, a pyramid, or a cash gifting "scheme".  These "gnat" articles are sleazy and self-serving due to nearly 100% of the time their sole purpose is to trash the company cited and then tell you how great their opportunity is as an alternative. It should go without saying that this is duplicitous and disingenuous, not to mention that most of these posts are written

Referral Line Compensation Explained

First, a little background to set the stage for what follows. A contract is something that all parties agree to that governs the rights and duties of those involved.  A contract can stipulate anything, however, there is no contract unless there is an agreement between two parties .  It is a statement of expectations and “how things will work”.  The business platforms we affiliate with have contracts, also known as “Terms of Service”. You agree to these terms in participating in our business. In the world of Affiliate and Online Marketing, there are many compensation models.  Among these are subscription, referral line, power leg, matrix, uni-level… and the list goes on.  (Most) all provide incentives for some type of leverage.  Leverage is defined in different ways:  1) overall volume, 2) individual transaction margin, and/or; 3) organization size.  Obviously, in many cases, these go hand-in-hand. With eLearning courses, products are based on tiers of content complexity - from beginne

Moral and Philosophical Underpinning

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We build groups of people who choose to collaborate to make money together.  Fundamentally, this is what we market and "sell".  The individual businesses and platforms we employ to fuel the economic engine do not really matter (given they are sound).  Essentially, they could be anything.  As such, we are not hawking a "biz opp", we are creating understanding about the benefits of "agreement" and of being in business together. This agreement, at its core, has a moral and philosophical underpinning.  Without "agreement", a viable, long-term business will not exist.  No consensus, no shared values, and commitment... no long-term business.  Therefore, to re-state, we build consensus within groups of people who choose to be in business and make money together.  The asset you build is a group of competent, committed people who (ultimately) participate in monthly subscriptions, long-term -with you being the recipient/beneficiary. To back up a step, mora

Squandering Existence

Let me start with a number of questions. Who is accountable for your life?  Do you have anyone pushing you to excel?  Do you have your own standards that you strive to meet? What benchmarks do you have that signify success?  Given that this blog is about home business and making money. are you satisfied with where you are with respect to your finances and earning potential? Is any of this worth any thought?  Is it possible to be intentional and strategic about how you invest your time and resources, pursuant to stated objectives? To squander is to waste foolishly.  If you are not "present" and intentional about what you want your life to be, you are squandering life (existence) and losing the potential of the moment.  Right now, you can make decisions that will propel your life in a more positive direction.  You simply need to do it. These actions do not need to be massive.  They can be small and incremental, but need to be tied to some defined outcome and on a timeline - and