This will all make sense at the end...
Preconceptions and predispositions relate to opinions and attitudes. Both attitudes and opinions can be thought of on a linear scale from negative to neutral to positive. In our industry, we deal with preconceptions, all day - every day.
To drill down one level deeper, an attitude is an established (predisposed) way of thinking about someone or something. It exists as something that is pre-verbal. It is also known as a mindset. Everyone has attitudes and opinions that are a matter of degree - in someone's willingness to speak up (or) remain silent. Either way, attitudes and opinions exist.
As stated, once an attitude is articulated into words, it becomes an opinion. The important thing to understand is that an opinion is something that is not necessarily based on facts or knowledge.
OK... So, what is the point here...
We build organizations in the context of person-to-person commerce. We use Affiliate Offers to create a residual income engine. This is not akin to anything. It is its own "animal". We are in the Network Marketing Space because we do build networks based on our marketing efforts. However, we ARE NOT in the MLM space. Multi-Level Marketing uses a completely different compensation and organizational structure, although they too are a Network Marketing business as they employ marketing to build networks (organizations).
The liability we have in our business is that people "meet" what we do with a whole host of preconceptions and misconceptions. Fair or unfair, it is the reality. We are lumped in with MLM's like one of those "pyramid things". The fact is, we are not a pyramid-like most conventional businesses, we utilize Referral Lines. These are vastly different.
The real liability here is yours if you do not understand the difference (and) have the ability to explain and differentiate between the two.
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