Posts

Ignorance is Expensive

This is a provocative title that is potentially off-putting.  I understand. It is really meant to be an attention grabber and nothing more.  So allow me to apologize if it raised your eyebrow. In writing about "ignorance being expensive", the reality is most people have not taken the time to understand the difference between active and passive income, not even mentioning how to make it happen. Most people have a job and pay their bills and are content with the cards they have been dealt.  They get up every Monday morning and do it again and trudge through to the following weekend.  Of the active income they earn, perhaps some is saved.  For most, little is invested.  It is how most people describe (and end up in) the rat race. All we are here to tell you is that there is an alternative.  It is passive income.  You do the work once, and the same money comes month after month after month - passively, and grows geometrically. This is the mo...

Already have a successful business?

If you already have a successful business, what we do will complement (not compete with) what you currently do.  As such, we are a diversification option. There was an analogy that I heard recently that you cannot be the pastor of two churches under two denominations.  The question posed was 'what do you really believe' and those who follow (attend your church) would have legitimate cause to wonder what your true convictions are?  If you are marketing products within the same category, I would be inclined to agree... i.e. two weight loss products, two skin care lines, two anti-oxidant health drinks, two travel companies... name your deal... We represent a tools, training and education"deal".  Our business ramps quickly due to person-to-person commerce with no money going to the parent company, other than a monthly administrative fee to cover the back office and on-going product development. Therefore, what we do, does not compete with product or service-based b...

Security

The definition of security differs for everyone.  For some, having a "secure job" meets their definition.  For others, being on a track for a secure retirement needs to fit into the equation.  For many, the idea of not having to depend on someone else is key to their definition.  In this sense, security has everything to do with control - and having the ability to control your life and your future. Our market is not people who fit neatly into the first two categories and who are satisfied with their stable existence.  Therefore, right off of the top, we can exclude 80% of the population who are employed and buying-in to the conventional American dream of a house, a car and meeting all of their bills. Your potential success will be affected if you do not understand this reality.  And, it begs the question of who we target as "higher" probability prospects.  Are there groups/populations who inherently have an "itch to scratch" as it relates to securi...

Business is a Team Sport

There are a lot of ways to write about this. The obvious one is to make football or basketball analogies, and then have the discussion evolve to leadership with quarterbacks and point guards. Somehow, I think all this has already been done. As such, I am not going to go in that direction, but more importantly want to contextualize "team" and what it means to "our" sport.  So, let me start here: a team is a group of people who work together with the common goal of winning a game.  Our game is money. Teams practice and have coordinated strategies (plays) that define what everyone's role is for bursts of time.  The question then becomes, what "plays" do we run and how do we coordinate among ourselves in our business?  And, even before this, what drills do we run in practice to sharpen and refine fundamental skills and mechanics? All of this is completely analogous to athletics.  However, there are plenty of opportunities to learn about individual sk...

Finding People to Support

This post is about mindset.  The home-based business industry typically has used the words recruit, enroll, sponsor, get sign-ups... to define the activity of business building. I want to tweak this just a bit.  There is more to the proposition beyond the next silver ball being loaded - and then flung up to the top of the pin ball machine and left to bounce around - and then needing to be whacked to keep it in play. When we "find people to support", the idea from the outset is that we need to understand how the person we are talking to.  Our orientation has to be how we can help someone.  In some cases, this will mean that we "turn down" people if we do not think they have a likelihood of success. This comes down to our assessments of people as potential business partners.  Have they taken the time to understand what we do?  Do they have the ability to articulate our business philosophy of learning and teaching?  Have they, in some manner, stated...

First Complement - Second Replace - Then Retire

In general, I hesitate in talking too extensively about money. Although any business success  is ultimately "measured" by profitability, the money is the end and not the means... and without the means - talking about the end is simply a pipe dream.  This having been said, there is a path to retirement with our business.  The intent here is to share what this looks like. The first goal is the first sale.  It all begins here.  We need to attract just one person who is interested and believes in what we do.  This breaking-of-the-ice (and breaking even) is all important and will establish the first bit of conviction that what we do is viable and do-able - for you. Being realistic, we then need to learn how to grow.  As you grow, you can reach more things higher and higher on the learning tree and make connections between people and concepts.  During this time, you complement your income.  At first, it feels like tidbits and the retu...

Money is a By-Product of Service and Value

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Having been in or around the online money-making industry since the beginning of the internet, I have seen things come and go.  I am or have been on the email lists of many, many "gurus" who have marketed the latest and greatest systems, strategies and formulas. I have been exposed to and evaluated "money-making opportunities" that are every color of the rainbow, at investment levels from 5 cents to $52,000.  Systems that use phone broadcasting, to postcards, to auto-posting to social media, local guerilla marketing, email autoresponders and capture pages.  And this is just the tip of the possibilities  Frankly, all of these have their place (and) are a fit for some but not for others - based on your background and experience. To put it like my father would have said it, there are more ways to make money than "you can shake a stick at".  The corollary to this is that there is an equal number of people willing to impart advice on how to go about i...