To get to the definition of a Digital Franchise Broker (DFB) let's start with the word Broker. Everyone understands what Stock Brokers do. They evaluate and recommend stocks and establish relationships with clients to manage a portfolio of "paper" assets based on the performance and value of corporations or commodities.
Stock Brokers need to be licensed and certified by the Securities Industry to transact business. You may have heard of all the tests: the Securities Industry Essentials (SIE), then on to Series 7, Series 66... there are many, many more credentials that people need to test (and pay) for - to become certified in different areas of expertise. Ultimately, when credentialed and making money, a portion of their earnings are funneled up-the-organization (or) these profits are 'baked in" based on their commission structure.
Insurance and Real Estate Brokers are much the same. They too have tests and certifications to pay for - and need to pass. However, typically Brokers recruit agents who work under them. Agents contribute a portion of their earnings to the Broker for the privilege of their affiliation with an established agency. (This is over-simplified simply to make a point: whether Stock, Real Estate, or Insurance, each has a tiered structure, and the "organization" shares in the profits.)
What we do in marketing Digital Franchises is essentially the same. We are a part of a larger "decentralized" organizational structure. And, like these other kinds of Brokers, we curate, recommend, and support products. Our products are digital in the Internet Marketing and eLearning spaces. Ultimately, we teach people to develop a portfolio of online businesses, recommend them to potential clients, and establish a relationship that teaches how to replicate this process; thus, creating a network of shared skills and competencies that pertain to all Brokers.
Now, taking this one step deeper, there are literally hundreds (if not thousands) of Marketing Tools and eLearning platforms that have an Affiliate Program attached. Each has all of the same dynamics as a franchise. These mini-franchises (each) inherently represent a money-earning opportunity with some form of financial leverage component as a part of "how the money works". You buy into a business that has established systems, no different than McDonald's or a National Gym Chain... as a DFB, you purchase the rights to operate on "platforms" on which you market their product or service.
Our role is to pick winners and losers and recommend winners based on the justification of cost, ease of implementation, a program's ownership (and history in the industry). Then there are variables like the mechanics of the compensation plan, the level of support the community provides (and) whether the business has a long-term vision that will keep it in business for years to come.
Obviously, there are many more important things that can be run through the wringer when digging around and doing due diligence. However, these would all be near the top of the list.
At the end of the day, as a Digital Franchise Broker, we choose and recommend platforms to become affiliated with based on these criteria mentioned. There are no $250 tests that you need to pass. Then if you fail, take it again (and again) for $250 until you do pass... even to get started in the business. There are, however, fees to get started as a Digital Franchise Broker.
Compared to conventional Brokerages as described here, the path to profitability is greatly accelerated and you are "the boss" from Day 1 with "soft" accountability from your mentor... (meaning) if you do not perform, you do not lose your gig. Let me say, however, that effective organizations have factored-in accountability and business metrics that serve as guideposts for success (but I digress).
Education as a DFB is inherently On-The-Job training through direct mentorship and community support. The "cost" is only your Affiliate License Fee in addition to whatever financial leverage components there are in different platforms' compensation plans.
Your job is to find people to whom this makes sense. You can market individual programs with no bigger vision than a quick buck or you can lay out a proposed course of action, simply beginning with an introductory program/platform... then build a portfolio of businesses that will appeal to different kinds of buyers and/or business partners. Out of this pool of people, some will self-select and see the big picture and "Go Pro". Many will not, but they will have benefitted from being exposed to one of the fastest and (easier?) ways to earn extra income in existence today.
Make sense? Let's go!
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