Tuesday, December 1, 2020

Who's Hurting? ...as a Marketing Strategy

Right now, in December of 2020, in Rhode Island where I live, we just entered a two-week shutdown due to Covid 19.  Our hospitals are full and just down the street, they have opened a facility to house more Covid patients, the first 7 were today - in a barracks-style warehouse.  These people are sick, however, there are many more people who are hurting due to job loss, financial strain, and even hunger.

There is a world of hurt.  Restaurants are closing.  Servers and cooks have been laid off.  Just about every night on the news there is a new story with a restaurant owner talking about how they are struggling to keep their heads above water and make it through these dark times.

We can help.  We can propose an alternative that may have not been considered.  This can be done locally.  It can be done nationally.

A few weeks ago, Disney laid off thousands.  Can you go on LinkedIn and do a search for people who worked at Disney and are "looking for" or "seeking" new work?

Winter is coming.  In the northern climates, landscapers are all going to be laid off in a few weeks.

You get the idea.  Google "companies that are laying off employees due to coronavirus"  or simply see this list.  You will find many more resources like this.  Go LinkedIn and connect.

Musicians who play venues are not working.

The airline industry has been cut way back.

The bottom line here is this (depending on who you are listening to):  over the past 9 months, millions and millions of people have been laid off.  For many of these, their benefits have, or are about to run out.

All of this is made even more relevant if you have some direct experience with any of these.  See my post on Affinity Affiliate Marketing for a frame of reference on this.

Again, we can help.  See it as a noble mission, because it is.  We can help by educating people that building a group of interdependent people who share the same skills and competencies as a very viable and real way to create income.

One last time.  We can help.


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