Understanding the Four C Formula

Building a bridge between knowing what to do - and - doing it, is the starting point of "what it takes" to be successful in managing a home business.

This blog, our Training Site, and many other resources are instructive in laying out a game plan for what-to-do.  This is the pragmatic... the daily grind... the activities... the hours invested.

Then there is aspiration... what you want, the reason for your involvement, what is driving you - some call it your "why?".

You would think these two things are inextricably linked.  But somehow in the process of life happening, there is a disconnect.  This results of what-you-want are not supported by what-you-do.

Having a vision of where you are going is critical.  It requires a "grand plan"... a strategy to get there.  This is broken down into skills and knowledge that needs to be applied, both in the academic sense of learning, but also in the athletic sense of practicing and performing.  In football terms, it is the difference between watching film during the week in a classroom and playing the game on the weekend.

To be a winner, you need both.  What you learn needs to be applied pursuant to your goal(s).  Knowledge without application is derelict.  My father used to refer to this as being an "educated bum".  I have termed it as one being an "intellectual vagrant", or simply, knowledge not applied is useless.

Keep engaged.  Professional Development happens both when you are learning and teaching.  In doing so, you refine your thinking, hone your delivery and in so doing, you build your value.

The greater your value, the more money you make.  It is the Law of Compensation (or) The Rules of Reciprocity.  You get what you give.  You reap what you sow.  Or, think of it in terms of this "C formula":  Competence + Credibility + Contribution = Compensation.