A Funnel and Two Buckets

Hmmm... a funnel and two buckets... Sound like we're changing the oil in your car? Not quite.

Anyone who has been around marketing for any length knows what a marketing funnel is. Essentially it is a process of exposure, then education that progressively narrows people who have been exposed to your message, then take the initiative to learn more - and ultimately choose to buy what you are selling, join what you are doing, or respond to what you are saying, etc.

The funnel is a front-end business process. Like any process, it has steps to be followed (and as such) is able to be replicated, no different than a recipe when cooking any food. It is a do this, then that approach. We have and we teach how to use our front-end marketing funnel.

Then we have two buckets for two different purposes. Bucket number one holds recurring income money. Recurring income happens by selling something, like a hot dog vendor. You can make a living with a recurring income, but you must go out on the corner with your hot dog stand every day and sell hot dogs.

Our hot dogs are referred to as "Cash Now" offers. I will not explain these extensively here, just suffice it to say that they are not perpetual and they have to be worked at and "sold" every day to keep the money flowing.  These are characterized as "Peer to Peer, Instant Pay" programs.

In our second bucket, we place people (and money) from bucket number one into subscription offers where we build a recurring income that is truly residual. Residual income is income that continues after the completion of the income-producing work. The income-producing work we do is educating people about the viability of our business model. then have them "agree" to participate and join us in "subscribing" to the platforms we recommend... month after month, year after year.

In rough terms, this is our business model. A funnel and two buckets. The goal and the vision are to create replacement "walk away if you want" income. "Freedom" only happens if you have an organization in bucket two.

We use bucket number one as "feeders" for bucket number two, and we go to work every day because Bucket One Money requires it. Then people self-select and choose Bucket Two and fill it to whatever level they desire - all predicated by skills, knowledge, competence, integrity, reputation... and all the things we talk about in our Community.