Monday, March 9, 2020

Old-School Cash Leverage Programs

Every business has to have a product or service to be legal.  Simply trading and leveraging money for the purpose of trading and leveraging money is considered a scheme, typically preceded by the adjectives of Ponzi or pyramid.

That said, one does not have to be in love with the associated product or service.  This gets a bit dicey to explain philosophically.  However, let me start here.  The goal of business is profitability.  Not every trinket trader is in love with all of the trinkets he imports from China.  He trades trinkets to make money.  It is a basis for commerce.  Anyone can think of 1000 examples.

I know an Electrical Engineer who sits at his computer all day in a small office at a large corporation.  He does not like what he does.  However, he is paid well for what he does.  He derives income.  That is his only goal in spending eight hours of his life a day doing what he does.

Frankly, at the end of the day, to me (ultimately) what we "sell", or the product or service that legitimizes the businesses we represent are secondary.  Mandatory, but secondary.  If the product or service is "lovable", all the better, but secondary.

The real issue is how money works:  the structure and leverage components.  Primarily, we use subscription and powerline programs (powerlines are characterized by one-up/two-up components).  Both of these structures are Old-School Cash Leverage Programs.  These are simple to understand and explain.

We start with one business.  We grow it.  Then we build and create a portfolio of income streams.  It is smart and strategic.  Things happen in time with strategic benchmarks based on growth.  Nothing is left to chance.  Everything has to make sense on a spreadsheet.

After all, that is how businesses are run and grown.  It minimizes risk and risk-taking.  You need to do your part and a road map will be tailored specifically to your situation.  Ultimately, you need to execute a plan and the Old School Cash Leverage Programs will work for you.

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