Broke and Broken

This post is going to be a bit tough, but it is the unvarnished reality.  You won't find many people who are trying to recruit warm bodies, do the numbers and see who sticks...  talking about this.

From our perspective, we want to be selective and help people we introduce to what we do and self-select.  In this context, here's the deal:  you will not build a business working with broke and broken people.  Yes, this may sound harsh, but unfortunately, it is absolutely true.

First, let's address broke.  Being in business inherently involves the creation of commerce (the exchange of money for something of value).  Many people are simply not wired for this.  The "why" behind this is not easily answered.  However, the broad stroke on this topic is that people who have been surviving month to month and living hand-to-mouth simply do not have the risk tolerance to do anything outside of their current experience and comfort zone.  Therefore, they remain "stuck".  They don't have (and won't risk) the money it takes to get out of their box.  There is no judgment here. It is a safe way to survive.  However, it erases a huge segment of what otherwise could be a much larger potential market. If, for about the price of a dinner out for two (a month) - to get started in a business that can absolutely be life-altering is too much... this in all probability this qualifies someone as broke.

Second, many people are broken (or) their notions about what we do are broken.  I am not going to go down this rabbit hole too far.  There are so many reasons why this is the case... and as many scenarios as there are people.  I will say however thr number of past failures in home-based-business "type deals" is a big one.  The readily available social pronouncement of direct sales opportunities with an organization-building component as "scams" is another.  People "buy" these arguments as valid without a complete examination.  This is "the way it is" for some people. Again, no judgment. Everyone has and is entitled to their opinion.

Our goal and our role is to find people who are not broke or broken.  There are plenty of bright and eager people who are receptive to creating an additional source of income.  Our job is to find them and guide them through an information-gathering process.  And, they must have the risk tolerance to reach into their pocket for the first time and part with a sum of money that they will recover completely with their first sale.

This is the truth.  It is intended to: 1) be a barometer for you to use (for yourself) if you are considering joining us, and; 2) if you are already in a business - to understand that you absolutely only want to work with people who have the ability to rise above their mindset of being broke, or elevate themselves beyond being broken.

The reality is this: many, many people are stuck.  We can't spend our time helping people get out of their ditch who are sitting in their car, gunning the gas, and spinning their wheels.  We need to find those who already have the boards under the tires and their shoulder to the bumper and are simply thankful for someone to come along and give them a hand to get back on the road and continue on their journey.

They are out there.  Our role is to find and educate them about what we do.