Selling or Sharing?

Let's face it.  Most people don't want to do what it takes to build a business.  This is the reason for the failure rate in the Relationship Marketing business.  It has nothing to do with the business model, compensation structures, upline support... There is an old adage, "Nothing happens until something is sold".  Or in reverse, until something is sold, nothing happens.

So, if we soften it a bit, and call it "sharing"... it nonetheless comes down to the idea that "a rose is a rose by any other name".  Call it anything you want.  Commerce needs to be transacted.  Money needs to change hands.  It all starts with getting "what you have" in front of people for them to evaluate.

The bottom line is this:  unless you figure out "how" and commit "to" the fact that you need to get what you have in front of people, nothing will happen.  "How to" and "what you are willing to do" will drive your success.  This can't be a maybe.  It has to be thoughtful, strategic and tied to daily discipline(s).  Otherwise, you are just "wingin' it".

So, let me ask again... what are you willing to do?  What can you commit to that blends with your time, the skills you bring, and the money you can invest?

Here's the rub.  In your present life, you cannot just decide not to go to work (if you have a job).  Or, if you own a brick and mortar business, you cannot decide not to open on many days... you either lose your job or go out of business.  Well, this is exactly where many home-business-owners end up.  They don't show up... and they don't get paid.  Why would anyone expect any different result?

So let me ask anyone who is not inclined to "sell"... let me frame it this way:  are you willing to do what is uncomfortable for a year to position yourself for a better future?  Are you willing to disrupt your life and integrate daily (or scheduled) disciplines pursuant to exposing your message to "x" number of people a day?

How about these numbers?  Set a goal of 1200 people in a year.  This is 100 a month - 25 a week - 3.57 a day.  So, can you do 15 on the weekend and the other 10 on Tuesday and Thursday?  This is scheduled, not daily... but it gets to the same result.  The reality is this: they are both intentional.

It can be online or offline... it can be face-to-face, it can be posting in Groups... it can be posting classified ads, it can be tagging cars or apartment complex doors with mini-flyers... set up at a flea market, or simply go to a flea market and talk to all of the vendors, contact organizations:  churches, PTO's, youth sports, medical malady causes...  If you have the skills, make videos and create funnels... or create a blog like I have done here.  Let me ask the question again:  what are you willing to do?  What are you willing to commit to that results in 25 conversations a week?  Or, 25 views of your video?

Without this clear intention and commitment, save your money, don't consider a home business.  Go to work, resolve yourself to your status quo life and understand that you were not willing to make the sacrifices and do-what-it-takes to elevate beyond your current circumstances.

Time to look in the mirror.