Big Box Retail as a Market

What do Walmart, Target, Home Depot, Sears, Bed Bath and Beyond... (you get the idea) have in common?  How about Cracker Barrel, Appleby's and the Olive Garden?  Then, think about all the businesses in between.

There are a lot of things I could say about what all the people working in these places have in common.  They need to work because they need money.  More often than not, they are non-union which means they have no rights and are working close to minimum wage. And, more often than not, they are (at minimum) receptive to evaluating a way to make more money.

We capitalize on this "market" with a simple little flyer like this, printed 14 to an 8.5 x 11 page.

We cut them up, and every time we are out in public they are either left behind, handed directly to people, put in magazines in doctors offices...   We also take them door-to-door in residential neighborhoods, post them in stacks on any bulletin board we can find...

This is an easy, inexpensive way to initially market if you are on a tight budget.  For $60.00 you can get 1000 copies made.  This translates to 14,000 of these little (smaller than a business card) flyers.

Obviously, the email address above is mine.  We teach how to set up a gmail account with the vacation responder permanently set to "on".  This is the only thing this email address does.  We provide the template you can play with, or simply just change the email address...

This is marketing at its most basic.  And here's the good part:  it works.  You have to understand and be realistic about the numbers, but it works.  At a 1% return, you get 140 people.  If you understand the compensation model of our business, please plug in and play with the numbers.

All it takes is a $60 investment (plus shipping) and the energy to get your message in front of people. You can retire and experience a 99% failure rate with this one method.  This is simple, but not easy.  It is work.

Play with the numbers, even at a half percent return and people only participating at the $25 level. Then, look at the next level, then the next.  What can you accomplish?

It all starts and ends with getting information in front of people for them to evaluate.  No matter wht you choose to do little flyer (or one similar to it) should be a part of your mix.