To the Money Marketers Looking to Build Real Success: It’s Time to Rethink Your Sponsorship Approach
For decades, work-from-home industry has rewarded volume: enroll more people, push the numbers, and hope some will stick. But here’s the truth that many overlook—this approach is fundamentally flawed, and it’s why so many people fail. The “20 years of success” many trumpet is often just a surface narrative, hiding a deeper truth: once the transaction is done, the real work should begin. The Hard Reality: Most sponsorship ends at sign-up Too many sponsors treat their role as a quick transaction—"You joined, now go get yours." This “wing it” mentality leaves new people stranded without tools, guidance, or accountability. It’s a “deadbeat” approach dressed up as mentorship. And let’s be honest, that’s why the failure rate in this industry remains high. True sponsorship is about cultivation, not just acquisition Genuine success depends on nurturing relationships. It’s about transferring skills, attitudes, and best practices tailored to each individual. It’s about accountability—s...