Tuesday, November 3, 2020

Business Builder or Money Hustler?

 Let me start by asking a question.  Is there is a place in the Home Business Industry for people who simply want to make a buck?  These people may have no interest in the big picture stuff with a long-term orientation.  Additionally, they may have tried "figuring out" things in the past and simply have given up on their ability or aptitude to make things work.  So instead, they can (and are more than willing to) pitch "this or that" with a very short-term strategy of simply hustling to make money.  Full stop.  No relationship.  Everything is a sales transaction. Once you have bought, you are on your own.  No different than going to the grocery store and buying a potato.

We all know these people exist, consciously or by default.  Again, asking, if there is a financial incentive for the (purchaser) and you are an Affiliate selling a tool or re-marketing other peoples' products, where does the responsibility lie for teaching the purchaser how to make sales?  Is it with the product creator?  Or, is it with the seller?  It has to be with the seller, right?

So, this begs another (related) question.  What happens to the (purchaser) of an Affiliate-Marketed product if the seller/referrer is simply a money hustler?  Are they doing a "service to the masses" by exposing the opportunity to more people?  Or, are they doing a disservice by selling something with no expectation that any level of training and support as a part of the deal?  In both scenarios, what are the implications?

If a money hustler is upfront and discloses that they are merely a vendor for something and there are no strings attached post-sale, then this is simply one way of doing business.  It is imprudent in my view, but again, this is how many choose to go about things. It becomes a "one-off", a side deal that inherently devalues the transaction. After all, you can buy the aforementioned potato anywhere.

On the other hand, does the Home Business Industry have generally agreed to norms and a Code of Ethics about how referrals and sponsorship should take place?  This is especially true if there is an inherent dynamic of a financial incentive.  Once a seller (refers) something, and there is a financial incentive for the purchaser, is there a "duty" from the seller to teach, share strategies, and support the purchaser?  I think there is such a duty.

So this comes full circle back to the title of this post:  Business Builder or Money Hustler?  Can you build a long-term stable business and pepper it with "one-offs"?  I suppose it is possible, but again I ask, is it prudent?  As such, it is my contention that anyone you enroll in anything with a financial incentive as part of the "pitch" is owed a certain duty of care based on their level of need and experience.  This can be through systems and sharing resources, or it can be done through personal mentorship which typically would include both.

Otherwise, if you are merely schlepping a product to make a buck, you may benefit yourself but you are doing a disservice to those enrolled.  There are others in the industry who would provide a higher level of service and care, especially for those needing guidance and direction and left to flail.



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