Posts

Balancing Benevolence and Personal Gain

I have been reading (cherry picking) through Adam Smith's Wealth of Nations to try to understand economic theory as it relates to what we do.  The following paragraph is copy and pasted: . In a famous passage, Smith remarks that a human being needs the "help of his brethren, so that "it is in vain for him to expect it from their benevolence only. He will be more likely to prevail if he can interest their self-love in his favor, and show them that it is to their own advantage to do for him what he requires of them". Our goal (and our success) are dependent upon attracting people to what we do.  This is in the context of a social group where healthy tension exists (in reciprocity) between helping others for one's own benefit.  This is a core construct and this is how all economies function.  The dynamic between self-gain through advancing the goals of others in a group cycle over and over and over again. The "marketing angle" or the message here nee...

Economic Self Interest in the Context of a Social Group

At the end of the day, everything we are about circles back to the premise of long-term financial security. There are a lot of different lenses we can look through to bring this into focus.  Ultimately, we "promote" economic self-interest in the context of a social group.  The "group" supports and makes possible the entire framework that incentivizes individual participation. Today there are many internet-enabled ways to make money and most of these are talked about somewhere on this blog.  Among them is what I describe as the "helping people" model.  What this directly infers is attracting people to a community with common values and goals.  The process of educating - and getting people to adopt our values and participate in the attainment of our stated goals. The point here is that first and foremost we are educators who have a story to tell.  Our story explains a viable and realistic path to financial security.  As a people business, our ro...

Financial Literacy in Context of What We Do

I was in my car this morning listening to talk radio on my way to the grocery store.  Ric Edelman, a nationally syndicated financial advisor was talking about restructuring Social Security and the impact this will have on how he recommends structuring portfolios.  The point he was making was that Social Security is a common baseline for everyone (in retirement) that he builds upon in projecting future needs.  Surprisingly, the average monthly check is only around $1700. In the context of generating monthly income - if your investment portfolio of resources are not significant - what strategies are there if you have not "saved" or planned for additional sources of income that will grow (and/or) at the minimum, sustain your lifestyle?  What we do is one answer. - one viable alternative. All investment strategies are tied to the amount of risk you are willing to take.  Obviously, the greater the risk, the greater the reward. Younger people are advised to b...

Our Business Plan

Our Business Plan has three fundamental elements.  They are not equally important. Here's why. 1)  The first (and most important to understand) is the ability to adapt to change.  Integrating something new into your life requires investing your time in different ways.  Most people (attesting to the failure rate in home businesses) do not successfully navigate from point A to point B. 2)  The second is understanding what a "learning community" means.   People and relationships are the foundation of our business.  We need to engender and pass along what we know and help others develop proficiency and competence as marketers. 3)  Third, is the tools we use and the business we promote.  The reality is that there are many, many directions this could take.  There are many, many:  a) tools suites, and; b) compensation models.  We utilize a selected few and at the very top of our marketing funnel we use Working Poor No More" as a d...

On Building Credibility

In the total universe of money-making opportunities, why would anyone choose us? This is a fair question that warrants a thoughtful answer.  The core of the answer revolves around the values we embrace as an organization - but at the same time, the challenge is to not provide the same... yeah, yeah, yeah thoughts that everyone espouses. The single most distinguishing feature of our difference is how we deal with the failure rate in the home-based business industry.  Our premise is that the failure rate is due to peoples' inability to adapt to and integrate change into their lifestyle.  Said differently, people do not "find" the time to constructively engage in the activities that will build a business and crawl out of the entrenched patterns of their lives. Therefore, this core value is "embracing change"... and the degree of change will predict the amount of success.  It is the mature and responsible understanding that nothing happens without applied effo...

Clients and Being of Service

There is a whole world of words, semantics, and definitions that we very consciously attempt to use as differentiators in defining who we are as a marketing organization.  In referring to people we work with as clients, it is really a  mindset "trick" in understanding that you are (for all intents) employed by them. Anyone you bring into your organization,, we encourage you to think of as clients, in the sense that they support your income - like in any business. Referring to them as recruits, downline or enrollees all miss the mark.  Until you fully appreciate that you need to be of service through teaching, helping and coaching your "clients" and treating them in the context of the lifetime value they represent, you can not consider yourself to have evolved to the professional level of an at-home business owner. Lifetime value.  Ponder this.  Enter into relationships instead of "signing people up" and seeing what happens.  Mentor.  Teach....

Shake Up Your World - A Rebirth of Magnificent Proportions

I approach this title with a certain amount of glee and aspiration.  Our goal with this site is to motivate and instigate change.  The admonition in the title is a call to action that will have life-altering implications.  However, we always need to temper the hyperbole with reality. At the time of this writing in early January of 2017, we are typically called to make resolutions in a spirit of renewal  We take a collective deep breath, and in a state of calm repose, make our best attempts to set goals for the year to come.  With earnest intent, we set out conceptually to define how want things to be - in defining our future(s). Ultimately, you make decisions.  Your life is the accumulation of the choices you have made. From the extent of your education to relationships and who you spend your time with, how much television you watch, your level of involvement with self-medicating, whether you have your future mapped out in writing... there are and there...