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Showing posts from June 17, 2018

Financial Literacy, Leverage, and Understanding Growth

One of our marketing sites is "Three Steps to Retire at Any Age".  This is a pretty bold and provocative title.  The three steps outline a pragmatic "system" that can be followed and combines a progressive rationale from simple to more complex. In the beginning, little is required except to commit and get going.  This means developing a few simple resources that enable people to get to know you (a simple "About Me" site and how to set up a couple of Gmail accounts that are used in different ways).  Then, it is just a matter of exposing people to any of our Marketing Sites that are specifically focused on the people we target. At the end of the day, we engage in what we do to create income.  Our model leverages both money and people (or, people and their money) for each others' benefit.  We are inter-dependent.  We rely on each other and pool resources by choosing vehicles to participate with.  These vehicles provide a structure that is co...

People You Know is Phase Two: Trust Me On This One

Most people know the difference between warm market (people you know) and cold market (people you don't know) in identifying a marketing strategy at the initial stages of building a business. Talking to people you know (your friends, family, and personal network) about something you have never done before and have no track record with presents "issues".  If your credibility is important to you, our experience dictates that "proof" that something is working is significantly preferable to sharing a hope, dream or goal about something's potential - which you have not yet fulfilled. In addition, once you "burn through" your warm market, then what?  Necessarily, you need to learn the skills and techniques to market to people you don't know.  This is the long-term-play.  Therefore, acquiring these skills and having the ability to model the daily practices necessary to appeal to cold market prospects is the practical and common sense thing to do. ...